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Audience Research
Conclusions.
Are you Male or Female?
Male : 8
Female : 12
For my music magazine I tried to ask a split
of genders, this is good because my target
audience gender is mixed. I did manage to
get a close enough split of females and
males.
One of the
first main
questions I
asked was
about the
price that I
should have my
magazine at.
Most of the
answers came
out at the
lower end of
the
answers, betwe
en £1.50 and
£3.50. Over 11
people said
that they
would rather
pay £1.50£2.50 and only
9 people chose
£2.50-£3.50.

What do you see as a
suitable price pay for a
magazine?
12

What do you see as a suitable price to pay for a magazine?

10

8

6

Series1
4

2

0
£1.50-£2.50

£2.50-£3.50

£3.50-£4.50

£4.50+

I also gave
larger prices
and not one
person put that
they were
willing to pay
over £3.50. This
is important
because I now
know where to
place my price
range so that my
magazine will
actually sell. I
will make sure
it is around the
£2.50 mark.
For this
question I
picked what I
saw as the six
main music
magazines to see
how many people
read each one.
The three
magazines that
got the most was
Q, Kerrang and
NME. Each
magazine is
published only
monthly. So this
almost says that
the readers like
to read more at
one time rather
than little and
more often.

What music magazines do
house style
you already read? Thethese three
of

8

What music magazines do you already read?

7
6
5
4
Series1
3
2
1
0
Q

Kerrang miXmag

Dj Mag

NME

VIBE

Other

main magazines
are all
different.
Kerrang is very
busy whereas Q
is more
sophisticated.
This shows to me
that when I make
my music
magazine that it
doesn’t matter
which kind of
house style that
I use because
both are very
popular throughout. It has also
shown to me that
everyone I asked
read a music
magazine which
is important
because I know
For this
question I got
a clear
majority of
which the
audience think
best goes
along with my
genre, house
music. This
was Neon
colours. A
total of 20
people said
this. This has
helped because
now I know
when creating
my magazine to
use neon
colours when
thinking about
my house
style.

What type of colours do you
associate with house music?
25

20

What type of colours do you associate with house
music?

15

Series1

10

5

0
Solid Colours Neon Colours

Pastel
Colours

Dark Colours

Bright
Colours

However, a
small
minority
said that
they would
associate
bright
colours and
dark colours
with house
music. So I
will take
this on
board, and
use some
elements of
these
colours
throughout
my magazine.
This
question
I asked
because I
wanted to
see what
DJ’s
were most
popular
throughout my
target
audience
so that I
could
base my
magazines
around
them.

What are your three
favourite DJ at the moment?

16
14

What are your three favourite DJ's at the moment?

12
10
8
6
4
2
0

Series1

The favourite
DJ was Calvin
Harris with
14 peoeple
saying they
liked him. I
will make
sure that I
include all
these DJ’s
within my
magazine at
some point as
I know people
will want to
read about
them.
For this
question I
mainly wanted
to know what
people would
like to see
on the double
page spreads.
Most people
wanted to see
inside
interviews
but it was
closely
followed by
love lives
and sneak
peaks.

What would you want to see on
the feature page this week?
12

What would you want to see on the feature page each week?

10
8
6
Series1

4
2
0
Interviews Sneak Peaks Up Coming Life Stories
Events

Love Lives

I was most
shocked to see
that ‘up
coming events’
didn’t get a
high score. So
from this
question I
realised that
people mostly
read music
magazines to
find out
information
about their
idol. Not about
the events they
are doing.
Would you be willing to pay an
extra £1.00 for a free-be?
Yes : 20
No : 0
Everyone I gave my questionnaire to said
that they would pay extra to get a little
something free, like a mixtape or vouchers
off tickets. I now know that this is a good
way to sell my magazine to add in extras.
For this
question I
wanted to
know how
often my
target
audience
thought I
should
publish my
magazine. I
got a
strong
majority of
weekly with
14 votes.
So for my
magazine I
will do it
so it is
weekly.

How often do you
think the magazine
should be published?
16
14

How often do you think the magazine should be
published?

12
10
8
Series1

6
4
2
0
Weekly

Monthly

Quatrtley

Every Two
Weeks

I was surprised
by this because
when I asked
which magazines
people read
most, they were
all monthly
magazines. So
some of the
research I had
already
collected did
not back up the
answer that I
got.
Most people
who I gave my
questionnaire
to did not
answer this
question so I
only ended up
with four
different
titles. Two
people chose
the same title
which is House
Style. I do
like this
title but it
is a very
obvious title
so for my
actual one I
may use
something more
creative.

Do you have any
specific title
ideas?
2.5

Do you have any specific title ideas?

2
1.5
Series1

1
0.5
0
HM

House Style

House

Heat

The other
three titles
that people
chose were
HEAT, HOUSE
and HM. I
like all
three of
these titles
as they all
do show house
music. My
person best
would be
HM, because I
like the fact
it is an
The first one
is ‘House Music’
the second
one is
‘house
music’ the
third one is
‘house
music’ and
the fourth
one was ‘
house music’
The most
popular one
was the
second one.
So I will
take this
into account
when I do my
house style
for my
magazine.

Out of these four fonts
which one links the
most to the genre?
10
9

Out of these four fonts which one links the most to the
genre?

8
7
6

5
Series1

4
3
2
1
0
House Music

House Music

House Music

House Music

This font
will be be
used
throughout my
magazine, as
I have took
what my
target
audience
thinks.

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Research write up

  • 2. Are you Male or Female? Male : 8 Female : 12 For my music magazine I tried to ask a split of genders, this is good because my target audience gender is mixed. I did manage to get a close enough split of females and males.
  • 3.
  • 4. One of the first main questions I asked was about the price that I should have my magazine at. Most of the answers came out at the lower end of the answers, betwe en £1.50 and £3.50. Over 11 people said that they would rather pay £1.50£2.50 and only 9 people chose £2.50-£3.50. What do you see as a suitable price pay for a magazine? 12 What do you see as a suitable price to pay for a magazine? 10 8 6 Series1 4 2 0 £1.50-£2.50 £2.50-£3.50 £3.50-£4.50 £4.50+ I also gave larger prices and not one person put that they were willing to pay over £3.50. This is important because I now know where to place my price range so that my magazine will actually sell. I will make sure it is around the £2.50 mark.
  • 5. For this question I picked what I saw as the six main music magazines to see how many people read each one. The three magazines that got the most was Q, Kerrang and NME. Each magazine is published only monthly. So this almost says that the readers like to read more at one time rather than little and more often. What music magazines do house style you already read? Thethese three of 8 What music magazines do you already read? 7 6 5 4 Series1 3 2 1 0 Q Kerrang miXmag Dj Mag NME VIBE Other main magazines are all different. Kerrang is very busy whereas Q is more sophisticated. This shows to me that when I make my music magazine that it doesn’t matter which kind of house style that I use because both are very popular throughout. It has also shown to me that everyone I asked read a music magazine which is important because I know
  • 6. For this question I got a clear majority of which the audience think best goes along with my genre, house music. This was Neon colours. A total of 20 people said this. This has helped because now I know when creating my magazine to use neon colours when thinking about my house style. What type of colours do you associate with house music? 25 20 What type of colours do you associate with house music? 15 Series1 10 5 0 Solid Colours Neon Colours Pastel Colours Dark Colours Bright Colours However, a small minority said that they would associate bright colours and dark colours with house music. So I will take this on board, and use some elements of these colours throughout my magazine.
  • 7. This question I asked because I wanted to see what DJ’s were most popular throughout my target audience so that I could base my magazines around them. What are your three favourite DJ at the moment? 16 14 What are your three favourite DJ's at the moment? 12 10 8 6 4 2 0 Series1 The favourite DJ was Calvin Harris with 14 peoeple saying they liked him. I will make sure that I include all these DJ’s within my magazine at some point as I know people will want to read about them.
  • 8. For this question I mainly wanted to know what people would like to see on the double page spreads. Most people wanted to see inside interviews but it was closely followed by love lives and sneak peaks. What would you want to see on the feature page this week? 12 What would you want to see on the feature page each week? 10 8 6 Series1 4 2 0 Interviews Sneak Peaks Up Coming Life Stories Events Love Lives I was most shocked to see that ‘up coming events’ didn’t get a high score. So from this question I realised that people mostly read music magazines to find out information about their idol. Not about the events they are doing.
  • 9. Would you be willing to pay an extra £1.00 for a free-be? Yes : 20 No : 0 Everyone I gave my questionnaire to said that they would pay extra to get a little something free, like a mixtape or vouchers off tickets. I now know that this is a good way to sell my magazine to add in extras.
  • 10. For this question I wanted to know how often my target audience thought I should publish my magazine. I got a strong majority of weekly with 14 votes. So for my magazine I will do it so it is weekly. How often do you think the magazine should be published? 16 14 How often do you think the magazine should be published? 12 10 8 Series1 6 4 2 0 Weekly Monthly Quatrtley Every Two Weeks I was surprised by this because when I asked which magazines people read most, they were all monthly magazines. So some of the research I had already collected did not back up the answer that I got.
  • 11. Most people who I gave my questionnaire to did not answer this question so I only ended up with four different titles. Two people chose the same title which is House Style. I do like this title but it is a very obvious title so for my actual one I may use something more creative. Do you have any specific title ideas? 2.5 Do you have any specific title ideas? 2 1.5 Series1 1 0.5 0 HM House Style House Heat The other three titles that people chose were HEAT, HOUSE and HM. I like all three of these titles as they all do show house music. My person best would be HM, because I like the fact it is an
  • 12. The first one is ‘House Music’ the second one is ‘house music’ the third one is ‘house music’ and the fourth one was ‘ house music’ The most popular one was the second one. So I will take this into account when I do my house style for my magazine. Out of these four fonts which one links the most to the genre? 10 9 Out of these four fonts which one links the most to the genre? 8 7 6 5 Series1 4 3 2 1 0 House Music House Music House Music House Music This font will be be used throughout my magazine, as I have took what my target audience thinks.