The document discusses the growing importance of design in technology. It notes that many top tech startups now have designers as co-founders and that design firms are being acquired by major tech companies. The document argues that combining design and business thinking leads to technology that is both affordable and profitable. It also suggests several ways to promote design in technology, such as cultivating multidisciplinary designers and incorporating design into business school curriculums.

1. JOHN MAEDA, DESIGN PARTNER
#DESIGNINTECH
created by
DESIGN IN TECH
REPORT 2015
SIMPLIFIED & REDESIGNED

2. DATA OF
#DESIGNINTECH
DATA OF
#DESIGNINTECH
created by

3. NEW TECH WAS
DEVELOPED AND
USED FOR: IMPROVED
SPEED
LARGER
STORAGE
BEFORE
created by

4. MATTERSDESIGN
NOW
created by

5. GOOD UI + UX DESIGN
ENCOURAGED MORE
PEOPLE TO USE THE
INTERNET
2001
MARY MEEKER
PARTNER @KPCB
created by

6. INVESTING
IN DESIGN
FIRMS…
+
IMPROVES
THE COMPANY
ADDS VALUE TO
THE TECH ECONOMY
created by

7. WAS ACQUIRED BY INTUIT
EVERYONE IS MOVING
TOWARDS MOBILEBECAUSE…
UI AND
UX MATTER
2008
created by

8. 201320132013 FACEBOOK
ACQUIRED
HOT STUDIO
created by
(AN EXPERIENCE DESIGN COMPANY)

9. 55
OF THE TOP 25 CUMULATIVE VENTURE
CAPITAL BASED START-UPS WERE
CO-FOUNDED BY DESIGNERS
2015
created by

10. 1027 START-UPS
CO-FOUNDED
BY DESIGNERS
10 CREATIVE AGENCIES
ACQUIRED BY
TECH COMPANIES
27
2015
created by

11. START-UPS COFOUNDED BY DESIGNERS
HAVE RAISED MORE THAN
2.75B2.75B55IN CAPITAL, AND MANY MORE ARE OUT THERE
2015
created by

12. A FEW THOUGHTS
ABOUT DESIGN, TECH
AND BUSINESS
A FEW THOUGHTS
ABOUT DESIGN, TECH,
AND BUSINESS
created by

13. BEFORE NOW
DESIGN IS VITAL
AND STRATEGIC
DESIGN IS AN
INVESTMENT,
NOT A COST
MAKE THE
TECHNOLOGY
MAKE IT
LOOK GOOD
STEP 1:
STEP 2:
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14. AFFORDABLE,
PROFITABLE
TECHNOLOGY
AFFORDABLE,
PROFITABLE
TECHNOLOGY
BUSINESS
THINKING
BUSINESS
THINKING
INTERLACED
DESIGN
INTERLACED
DESIGN
==
created by

15. DESIGNED TO BE EASILY ASSEMBLED
DESIGNED BY MICHAEL THONET
THE VIENNA COFFEE
HOUSE CHAIR CAN BE
FOUND ALL OVER EUROPE
CHEAP AND QUICK TO MANUFACTURE
SUCCESS STORY #1
created by

16. APPLE INTERLACES
DESIGN WITH
BUSINESS THINKING
AFFORDABLE TO CONSUMERS PROFITABLE TO COMPANY
SUCCESS STORY #2
LOGO DESIGNED BY ROB JANOFF
created by

17. WHY SHOULD YOU
(AND BUSINESSES) CARE
ABOUT #DESIGNINTECH?
WHY SHOULD YOU
(AND BUSINESSES) CARE
ABOUT #DESIGNINTECH?
created by

18. JUSTIFIABLE
CAUSE FOR
reativityCreativityC
created by

19. SOCIALIZESOCIALIZETHE WAY WE
TELEVISIONCOFFEE TABLE CELLPHONECOMPUTER
CHANGES
created by

20. A WELL-ENGINEERED
EXPERIENCE
WORKS WELL
BEFORE NOW
A WELL-DESIGNED
EXPERIENCE
WORKS WELL
-FOR ME-
created by

21. HOW CAN YOU
PROMOTE
#DESIGNINTE CH?
HOW CAN YOU
PROMOTE
#DESIGNINTECH?
created by

22. GOOD
DESIGNERS
CULTIVATECULTIVATE
1
created by

23. MOVE FROM
THE WORLD OF
CAPITALISM TO
TALENTISMTALENTISM
2
created by

24. DISCOVERDISCOVER
MULTIDISCIPLINARY
DESIGNERS
3
created by

25. NEW PERSPECTIVE:
CODINGCODING
IS EXCITING
4
created by

26. INCORPORATE
DESIGNDESIGN
INTO BUSINESS
SCHOOLS
5
created by

27. EARLY HIRESEARLY HIRES
CHANGE
THE COMPANY
CULTURE WITH
6
created by

28. START AT
EXECUTIVE
LEVELS
EXECUTIVE
LEVELS
TO BRING DESIGN CULTURE
INTO A LARGE COMPANY
7
created by

29. FINAL THOUGHTSFINAL THOUGHTS
created by

30. OLD
NEW+
GOOD
TECH COMPANIES
IMPROVE BY COMBINING
OLD AND NEW
created by

31. MOVING FROM
TECH FOR
TECHIES…
created by

32. …TO TECH FOR
EVERYONE
created by

33. THIS REDESIGN WAS BASED ON THE
KPCB DESIGN IN TECH REPORT 2015
AND ITS VIDEO PRESENTATION
HTTP://WWW.KPCB.COM/BLOG/DESIGN-IN-TECH-REPORT-2015
FIND OUT MORE:
HTTPS://WWW.YOUTUBE.COM/WATCH?V=TVGVVHD0RJS

34. LOOKING TO SIMPLIFY AND REDESIGN
YOUR POWERPOINT PRESENTATION?
WE CAN HELP!
CONTACT US AT
STINSONDESIGN.COM

35. www.stinsondesign.com @stinsondesign 1.888.960.9851
YOU MIGHT ALSO BE INTERESTED IN…
SOURCES
CONTENT
HTTP://WWW.KPCB.COM/BLOG/DESIGN-IN-TECH-REPORT-2015
HTTPS://WWW.YOUTUBE.COM/WATCH?V=TVGVVHD0RJS