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KPCB 2015 Internet Trends Report - Simplified & Designed.

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Mary Meeker's Internet Trends Report from KPCB is one of the most insightful and thorough reports for information on digital trends...but at 196 slides, it may have been a little tough to get through. Check out our our version of Mary Meeker's report - simplified & designed.

Published in: Internet, Technology
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KPCB 2015 Internet Trends Report - Simplified & Designed.

  1. THE 2015 INTERNET TRENDS REPORT – Simplified & Designed. created by
  2. The impact of Internet has been extraordinary and broad…but it’s just the beginning.
  3. people now use the internet. (That’s 39% of the world!) 2,800,000,000
  4. of millennials say their smartphone never leaves their side.87%
  5. Internet user growth and smartphone subscription growth is strong but slowing.
  6. A lot of space for innovation and growth can be found in the following sectors: Education Healthcare Government
  7. Internet Trends 2015
  8. Growth rates in mobile advertising for leaders is still high but slowing. Advertising
  9. Video viewing and 
 vertical viewing on 
 mobile is growing. Vertical viewing increased 29% compared to 5% 
 5 years ago.
  10. Expect seamless integration of 
 “Buy” Buttons optimized for mobile. BUY (Particularly with Twitter, Facebook and Google.)
  11. A focus on doing things not just faster, but differently. Business Solutions
  12. Reinventing business processes through apps: Mail Clients Offline Payments Online Payments Business Analytics Human Resources
  13. “Messaging and notifications are the key components of every meaningful mobile app.” Messaging and Communication
  14. most used apps globally are messaging apps. Non-smartphone users are likely to onboard through messaging platforms. 6+ of 10
  15. Asia’s messaging apps lead the way to show US companies what to do next. Development of additional services and use as an e-commerce platform. Kakao Talk WeChat LINE
  16. Content is becoming increasingly user-generated and curated. User-Generated Content
  17. Increasing amount of user-generated content Images Video Content Sharing Audio Videogame Streaming Stories Reviews
  18. Changes in connectivity and technology 
 are changing the ways people can work. Online Marketplaces
  19. Individuals can now do commerce in increasingly efficient ways. Online platforms are enabling growth in product commerce and rapid growth in service commerce.
  20. Consumer drone use is global and rising rapidly. Drones
  21. Consumer drones are selling but commercial use is the big opportunity. Precision Agriculture Mining and Quarrying Infrastructure Inspection Disaster Response
  22. There is a lot of innovation in consumer spending categories. Consumer Spending
  23. The top 3 consumer spending categories are also the weakest user experience markets - This has led to innovation. Housing Transportation Food Airbnb Uber Instacart
  24. Innovation is alive and well. China
  25. WeChat 549M users Massive Scale and Engagement Major Video Distribution Channel Government Services Booking Appointments Paying 
 Utilities Passport Applications
  26. Xiaomi China’s leader in smartphone shipment SMARTPHONE GROWTH +227% Y/Y in 2014 Smartphone Retail Store Connection Remote Control 
 for Home Devices + +
  27. India is quickly becoming a mobile business target, as the third largest market of Internet users at 243M. India
  28. of India’s Internet traffic is through mobile. (Only second to Nigeria.)
 and 41% of India’s e-commerce is done through mobile. 65%
  29. #1Largest market 
 for monthly active users on WhatsApp #2Second largest market for monthly active users on Facebook and LinkedIn +
  30. 2015 Market Value ($B) Top 10 Global Internet Public Market Leaders
  31. Tencent 6 $190B eBay 7 $73B Baidu 8 $72B Priceline 9 $63B Salesforce.com 10 $49B Apple 1 $764B Google 2 $373B Alibaba 3 $233B Facebook 4 $226B Amazon 5 $199B
  32. Want to know more? www.kpcb.com/internet-trends Read the full report:
  33. You might also want to check out: www.stinsondesign.com @stinsondesign 1.888.960.9851 SOURCES SELECT ICONS medialoot.com google.github.io/material-design-icons/ CONTENT
 http://www.kpcb.com/internet-trends http://techcrunch.com/2015/05/27/the-mary-meeker-internet-trends-2015-report/

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