11. Happiness Economics
argues, rather persuasively, that once people reach some
level of comfort, they are willing-even eager-to trade
potential earnings, at a lucrative but un-inspiring job, for less
(but comfortable) pay at more satisfying work
12. TOOLKIT for Transformation
How would this product be improved if it was
connected to the internet?
How much cheaper would it be
if the manufacturer didn’t
charge for IP?
How would it be improved if the design was
open, so anyone could modify or improve it?