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Curve THE START-UP 
A VISUAL LOOK AT THE UPS AND DOWNS 
OF THE WORLD OF STARTUPS.
Welcome to the Start-Up Curve. Every entrepreneur should be familiar with the 
ups and downs of this roller coaster ride. If you’re ready and strapped in, let’s 
take a look at what’s in store at each turn of a new Start-Up.
BEFORE START-UP 
Get into the Start-Up Mindset. Challenge the conventional by thinking what if and why. Look 
beyond your comfort zone, and disregard the status quo. Conquer your fears of failure, don’t be 
intimidated by the wolves already lurking in the industry. 
IDEA EXPERIMENTATION SUCCESS EXPANSION 
FEAR OF 
FAILURE
PEAK OF 
NAIVE 
ENTHUSIASM 
BEFORE START-UP 
REALITY 
CRASH 
IDEA 
Grab your idea by the horns. This is the point where enthusiasm peaks without the necessary 
skill to manage it. Valuable, but always doomed for the dreaded reality crash. Don’t be 
discouraged, this happens to every Start-Up.
TRENCHES OF 
FALSE HOPE 
EXPERIMENTATION 
BEFORE START-UP IDEA 
Manifest your ideas into a product, then experiment by continuously applying user feedback, 
pivot, and try again. Figure out what works and what doesn’t, and act on it immediately. Don’t 
slack in experimentation, adapt, survive, and then you can thrive.
SLOW SLOPE 
OF SUCCESS 
SUCCESS 
BEFORE START-UP IDEA EXPERIMENTATION 
You made it. One caveat: Don’t get complacent. It’s easy at this stage to plateau. Advancements 
are going to slow down, but the results of hard work are starting to show as well. Keep doing 
what works and continue innovations for future expansion. Try not to burn yourself out.
THE PROMISED 
LAND 
EXPANSION 
BEFORE START-UP IDEA EXPERIMENTATION SUCCESS 
Cue the sun beams, doves, and choir. You’ve made it to the promised land without going extinct. 
Dig your heels in and expand. The same caveat exists, complacency is the enemy, but hey, since 
you’ve made it, maybe it’s time to take a look at another venture and let the cash roll in.
Curve THE START-UP 
CHECK OUT OUR OTHER SLIDESHOWS! 
www.stinsondesign.com @stinsondesign 1.888.960.9851 
100 AngelList 
STARTUPS TO WATCH 
ADVICE FOR 
ENTREPRENEURS

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The Startup Curve

  • 1. Curve THE START-UP A VISUAL LOOK AT THE UPS AND DOWNS OF THE WORLD OF STARTUPS.
  • 2. Welcome to the Start-Up Curve. Every entrepreneur should be familiar with the ups and downs of this roller coaster ride. If you’re ready and strapped in, let’s take a look at what’s in store at each turn of a new Start-Up.
  • 3. BEFORE START-UP Get into the Start-Up Mindset. Challenge the conventional by thinking what if and why. Look beyond your comfort zone, and disregard the status quo. Conquer your fears of failure, don’t be intimidated by the wolves already lurking in the industry. IDEA EXPERIMENTATION SUCCESS EXPANSION FEAR OF FAILURE
  • 4. PEAK OF NAIVE ENTHUSIASM BEFORE START-UP REALITY CRASH IDEA Grab your idea by the horns. This is the point where enthusiasm peaks without the necessary skill to manage it. Valuable, but always doomed for the dreaded reality crash. Don’t be discouraged, this happens to every Start-Up.
  • 5. TRENCHES OF FALSE HOPE EXPERIMENTATION BEFORE START-UP IDEA Manifest your ideas into a product, then experiment by continuously applying user feedback, pivot, and try again. Figure out what works and what doesn’t, and act on it immediately. Don’t slack in experimentation, adapt, survive, and then you can thrive.
  • 6. SLOW SLOPE OF SUCCESS SUCCESS BEFORE START-UP IDEA EXPERIMENTATION You made it. One caveat: Don’t get complacent. It’s easy at this stage to plateau. Advancements are going to slow down, but the results of hard work are starting to show as well. Keep doing what works and continue innovations for future expansion. Try not to burn yourself out.
  • 7. THE PROMISED LAND EXPANSION BEFORE START-UP IDEA EXPERIMENTATION SUCCESS Cue the sun beams, doves, and choir. You’ve made it to the promised land without going extinct. Dig your heels in and expand. The same caveat exists, complacency is the enemy, but hey, since you’ve made it, maybe it’s time to take a look at another venture and let the cash roll in.
  • 8.
  • 9. Curve THE START-UP CHECK OUT OUR OTHER SLIDESHOWS! www.stinsondesign.com @stinsondesign 1.888.960.9851 100 AngelList STARTUPS TO WATCH ADVICE FOR ENTREPRENEURS