The document provides tips and guidelines for effective presentation design. It discusses the importance of simplicity, clarity, visual elements, balance of text and other media, appropriate font sizes, and use of color to enhance readability and engagement. Key points emphasized include keeping designs clean and focused on the core message through minimal but impactful visuals and text.

1. Marketing II
Presentation Design – pt2

2. Presentation
Design

3. ?When is a presentation
badly designed?

4. Text Colours Photos
Movies Graphs Balance

5. Text Colours Photos
Movies Graphs Balance

6. How much
Text?

7. For the World Tourism Organisation (WTO)the tourism is: "It
comprises the activities of persons travelling to and staying in
places outside their usual environment for not more than one
consecutive year for leisure, business and other purposes,
different from the exercise of an activity remunerated from
within the place visited”.
! This has led to a new type of niche tourism which is growing
steadily. The reasons for this steady growth are due to the
high cost of care in the wealthy areas of the world, long
waiting lists, the appearance of low cost airlines and favorable
exchange rates.
! In fact, it is motivated by the need to find medium priced
quality care for certain types of treatment. Dental care is the
most common but the trend includes other kinds of surgery
even of a rather complex nature.

8. We forget
the simplest
things

9. For the World Tourism Organisation (WTO)the tourism is: "It
comprises the activities of persons travelling to and staying in
places outside their usual environment for not more than one
consecutive year for leisure, business and other purposes,
different from the exercise of an activity remunerated from
within the place visited”.
! This has led to a new type of niche tourism which is growing
steadily. The reasons for this steady growth are due to the
high cost of care in the wealthy areas of the world, long
waiting lists, the appearance of low cost airlines and favorable
exchange rates.
! In fact, it is motivated by the need to find medium priced
quality care for certain types of treatment. Dental care is the
most common but the trend includes other kinds of surgery
even of a rather complex nature.

10. We are Lazy!

11. A
presenta*on
is
not
a
report

12. Nobody ever got
fired for giving a
bad presentation

13. Don’t hand
out your slides

16. Which
Font?

17. Typography
has aesthetic
quality and
function

18. As common
as the air
we breathe!

19. As common
as the air
we breathe

23. Sweet! Fresh!

24. Sweet
Fresh

25. Gentle
face
wash

26. face
Scrub

27. Face
Scrub

28. Only two
calories!!
Yay!!

29. … unless you eat
hundreds a day!

30. Top 5 wanted games
for various consoles on the market
§ Mass effect
§ Left 4 Dead 3
§ Project Beast
§ Deus Ex
§ Wipeout

31. Top 5 wanted games
for various consoles on the market
§ Mass effect
§ Left 4 Dead 3
§ Project Beast
§ Deus Ex
§ Wipeout

32. Helvetica!

33. Rice is boring!

34. Unless you
make sushi!

35. Rockwell

36. Rockwell

37. Baskerville

38. Myriad

39. Myriad

40. How
Big?

41. The problem isn’t that it’s !
too big!

45. Designing for the last row

46. 72 pt.

51. IT’S SAFER TO DRIVE DRUNKTHAN TO WALK DRUNK!

52. It’s safer to drive drunk
than to walk drunk!

53. Wind accounted for over
1,5% of global electricity
consumption in 2013!

54. Wind accounted for over
1,5% of global electricity
consumption in 2013!

55. Wind accounted for over
1,5% of global electricity
consumption in 2013!

56. Slides should be:!
§ Simple!
§ Clear!
§ Engaging!

57. Slides should be:!
!
§ Simple!
§ Clear!
§ Engaging!
§ Visual!

58. WAR!never changes!

59. WAR!never changes!

60. Simplicity amplifies
your message!
シンプルさがあなたの
メッセージを増幅し、!

61. Text Colours Photos
Movies Graphs Balance

62. We notice
colours
like ripe fruit
on a tree

63. Identify
through
colour

67. Today I’m feeling
…

68. “Above all,
do no harm”
- Edward Tufte

69. Above all,
do no harm

70. Above all,
do no harm

71. Above all,
do no harm

72. 80%!
not
aware
about
the
effect
of
power
lines

73. 80%!
not
aware
about
the
effect
of
power
lines

74. 80%!
not
aware
about
the
effect
of
power
lines

75. not
aware
about
the
effect
of
power
lines
80%!

76. … is our
future safe?

77. … is our
future safe?

78. Travel to
London for!
€50!
all costs
included!!
!

79. Travel to
London for!
€50!
all costs
included!!
!

80. Using
the
color
picker

82. Food design matters!

83. Food design matters!

84. 40%!
60%!
40%!people prefer overfished !
tuna instead of salmon !

85. kuler.adobe.com!

86. Black
or White

87. Teamwork

88. Teamwork

89. Text Colours Photos
Movies Graphs Balance

91. Smoking
kills

93. Don’t wait too long
Plan your work early

94. Don’t wait too long
Plan your work early

95. Product
Amount
of
sugar
cubes
Coca
Cola
10
cubes
Red
Bull
7
cubes
Minute
Maid
12
cubes
Nesquik
15
cubes

96. Drink one
Nesquik …!

97. 15…or
eat
sugar
cubes

98. Fishing
industry
dumps
150,000
tons
of
plas*c
into
the
ocean
each
year.

99. Fishing
industry
dumps
150,000
tons
of
plas*c
into
the
ocean
each
year.