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1. Marketing II
Presentation Design – pt1

2. DEATH

3. DEATH
By powerpoint

4. Students

5. Businessmen

6. Academics

7. …and others

8. RESULTS
¢ „Halal“ food was available only Muslim shops in
Muslim countries.
¢ The halal products generated turnover 632
billion USD, thus 16 % of the global food industry
turnover in 2009.
¢ Estimated turnover 700 billion USD in 2013 - 2.3
trillion USD in the global “Halal” market.
¢ In Austria there live 4.2 % inhabitants who
profess Muslim religion (Turks 17.8 %).
¢ These people travel to the Czech Republic
through Znojmo.

9. page 9
2010 - The average value of transactions conducted using payment cards in the
EU declined. Growth in consumer spending slowed. Spending in the EU in the
third quarter of 2010 increased by 1.2 percent.
The largest drop was recorded in expenditure problems in Greece, Ireland….

10. page 10

11. • In
all,
one
hundred
ques0onnaires
were
submi5ed,
which
were
subsequently
evaluated
using
simple
sta0s0cal
methods
(con0ngency
t a b l e s ,
w e i g h t e d
a n d
s p o t
assessment).
• The
ques0onnaire
contained
twenty
closed
and
semi-­‐closed
ques0ons
drawn
up
so
that
the
results
of
the
evalua0on
could
confirm
or
refute
the
following
hypotheses:
• H1
-­‐
Knowledge
of
basic
consumer
protec8on
law
in
the
awareness
of
consumers
in
the
Czech
Republic
is
sufficient.
• H2
-­‐
The
basic
consumer
protec8on
law
in
the
Czech
Republic
is
sufficient
compared
to
the
consumer
protec8on
law
in
the
European
Union.
• Celkem
bylo
předloženo
sto
dotazníků,
které
byly
následně
vyhodnoceny
prostými
sta0s0ckými
metodami
(kon0ngenční
tabulky,
váhové
a
bodové
vyhodnocení).
• Dotazník
obsahuje
dvacet
uzavřených
a
polouzavřených
otázek
sestavených
tak,
aby
výsledky
jeho
vyhodnocení
dokázaly
potvrdit
či
vyvrá0t
následující
hypotézy:
• H1
–
jsou
znalos8
základní
ochrany
spotřebitelského
práva
v
povědomí
spotřebitelů
v
České
republice
dostatečné?
• H 2
–
j e
z á k l a d n í
o c h r a n a
spotřebitelského
práva
v
České
republice
v
komparaci
11
Consumer Protection and its New Legal Eenvironment
in the Internal and European Retail Market

12. MARKETING – Core Business
Phases of Construction
• Presumption of marketing activities – identification of needs
• Required result of marketing activities → load of labor
• Realization → tangible fulfillment of marketing results
SLIDE 12
P. Drucker „The purpose of a business is to create a customer, the core
business of the organization is only marketing and innovation, as these
produce results, and all the rest are costs.“
looking for
opportunities
considering
opportunities
tender
stop decision
closing
contract
failing in tender
realization handover of
structure
finish 1guaranteefinish 2
P. Drucker „Concern and responsibility for marketing must therefore
permeate all areas of the enterprise”.
Identification of
needs

13. Fig 2 Fonte: TRAM [2006]
Ph.D Querci Elena equerci@libero.it March 6–7, 2014 Mendel University Brno

14. Marketing Specifics in Construction
• Construction market is divided into two parts – primary
and secondary market
• Construction results have long-term character and are
expensive
• A structure is the result of participation by many
professions final connected by general contractor
• Investor and final user can be separated, e.g. roads
• Construction results are inputs for investors
SLIDE 14
Investor’s
intentions and
contractor’s
needs
Knowledge of
Goodwill,
customer life
time value
Region and
political situation
Stakeholders,
know-how
End user’s
needs
WLC
(Whole-life costs)
SMA aplication in construction
• Cooperation throughout project phases
• High-quality references – feedback and long-term relationships
• Customers’ accounts and stakeholders’ database
• Measurable indicators for strategic feedback
• Best value for money

15. The result of the research
› why are the results in two parts other, than
economic theory says
0
20
40
60
80
100
120
865
CZK
759
CZK
669
CZK
589
CZK
519
CZK
449
CZK
399
CZK
KMP sales
After the first price change of the no name
toner cartridge, more consumers were
looking for a difference between the
products (their question was: Why is the price
different) which they saw mainly in the
quality - the toner cartridge of the KMP brand
was perceived as a relatively better product
than the no name toner cartridge, thanks to
stronger marketing of the producer. But the
buyers could not specifically identify why the
quality of the KMP toner was better. This was
a subjective feeling of quality. The price
difference between the toner cartridges at
this price setting was too small for the buyer
to choose the no name toner cartridge.

16. strana 16
Parameters influencing store choice
Source: questionnaire surveys, 2011 n = 2338, 2012 n = 2111, 2013 n = 710
Mean Mode Whole sample Difference Dispersion Deviation
Fresh goods 0 8.95 10 8.991 -0.04 2.44 1.56
Quality of the goods offered 0 8.59 10 8.822 -0.23 3.22 1.80
Easy orientation inside of the store +4 8.57 10 7.897 +0.68 3.14 1.77
Low prices +6 8.53 10 7.4810 +1.05 4.31 2.08
Proper marking of goods 0 8.23 10 7.915 +0.32 3.80 1.95
Suitable location of the store +2 8.19 10 7.888 +0.31 4.92 2.22
Cleanliness and appearance of the store +2 8.17 10 7.809 +0.37 3.83 1.96
Sufficient stocks of goods in action +5 7.84 10 6.7712 +1.07 5.88 2.42
Short waiting times at the cash desk -6 7.56 10 8.123 -0.56 4.81 2.19
Polite and friendly sellers +1 7.49 8 6.8611 +0.63 4.71 2.17
Habit +4 7.40 10 5.9515 +1.45 5.51 2.35
Wide range of goods -8 7.33 8 7.944 -0.61 4.37 2.09
Quick services -7 7.33 8 7.896 -0.56 4.98 2.23
Current offers in leaflets +3 7.21 10 5.1717 +2.04 8.67 2.94
Offers Czech or local goods -1 7.16 10 6.6414 +0.52 6.15 2.48
Easy solving of reclamations and compl. -3 6.64 10 6.7713 -0.13 7.48 2.74
Proximity to public transport stop +1 5.24 1 4.8318 +0.41 14.19 3.77
Free bags +2 5.13 1 4.1120 +1.02 11.39 3.37
Parking in front of the store -3 4.46 1 5.9216 -1.46 13.18 3.63
Possibility to pay with vouchers -1 2.49 1 4,1419 -1.65 6.15 2.48

18. Boring

19. Boring

20. Boring

22. 1990 2000 2010

23. of presentations SUCK95%
Suck
Don’t suck

24. I’m just kidding …

25. It’s actually 99% !
Suck
Don’t suck

27. Houston we have
a problem …

28. We don’t teach PPT"

29. We don’t teach Design"

30. “Young people need
to know how
emotions and ideas
are expressed
through visual form”
- Scorsese

32. You have
no excuse
to be boring

33. Bad
Habits

36. Hlavní
název
prezentace
Menší
pod0tul
prezentace
36

37. 37
Wasted space "
Wasted space "
Wasted space "

38. • If you are reading
• this bullet list
• you are probably
• paying less attention
• to what I am saying (right?)

39. • If you are reading
• this bullet list
• you are probably
• paying less attention
• to what I am saying (right?)

40. BulletsKill people

42. Lincence
to
kill

43. Lincence
to
present

45. Audience: 200 people

46. Audience: 200 people
Duration: 30 minutes

47. Audience: 200 people
Duration: 30 minutes
= 4 days in
prison

55. I am a genius !
and I know it"

56. Are you
Creative?

60. You are!

62. “Set yourself
boundaries
of space
and time”
- John Cleese

63. Are you an artist
or a designer?!

64. “Simplicity is
the ultimate
sophistication”
- Da Vinci