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International marketing global environment (2014 - 2015)

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Int. Marketing Global Environment
Int. Marketing Cultural & Social Forces
Exam question 6
Disneyland Paris
Disneyland Japan
Europe’s capital of culture & style
Europe’s capital of culture & style (or not?)
Why Paris? Demographics Subsidies
Why Paris? Demographics Subsidies
Why Paris? Demographics Subsidies
Just an hour away …
French Cultural Heritage
American clichés Consumer society Political Criticism
American clichés Consumer society Political Criticism
American clichés Consumer society Political Criticism
Disney used to serve only non-alcoholic beverages
350-seat restaurant 2500 breakfasts
350-seat restaurant 2500 breakfasts
Staffing problems
Average stay: 4 - 5 days
Average stay: 1 - 2 days
French visitors: Only 40%
Components of Culture
Anthropology Study of human behavior
Anthropology Study of human behavior
Cultural Anthropology Learned human behaviors
Heard any clichés about your nationality?
Customer Needs
Customer Wants
Customer Wants
90% Chinese Lactose intolerant
Increase in Yoghurt-based drinks
Components of Culture
Religion Family EducationTime Language
Religion Family EducationTime Language
Religion Family EducationTime Language
Religion Family EducationTime Language
Religion Family EducationTime Language
Religion Family EducationTime Language
How does religion affect McDonald’s?
Without Beef
Without Pork
Save now Buy later
Buy now Pay later
Who brings us Toys at the end of the year?
25/12 Santa Claus
Who brings us Toys at the end of the year?
6/12 Saint Nicolas
Religion Family EducationTime Language
Exam question 7
Me Generation
Little Emperor Syndrome
Little Empress Syndrome
Chic & Cosmopolitan
Religion Family EducationTime Language
Consumer level Employee level Education Effect
Consumer level Employee level Education Effect
Consumer level Employee level Education Effect
Literacy Level
Earning potential Communication Literacy Level
Earning potential Communication Literacy Level
Religion Family EducationTime Language
Monochronic cultures
Polychronic cultures
Religion Family EducationTime Language
Les Jeunes Gens qui traversent les dimensions en portant des lunettes de soleil
The Young People Who Traverse Dimensions While Wearing Sunglasses
Form of Address
Context of Language
Low-context Cultures
High-context Cultures
Body Language
Language Barrier
Exam question 8
Hofstede Measures of Culture
Hofstede Measures of Culture
Power Distance Individualism-Collectivism Masculinity-Femininity Uncertainty Avoidance Hofstede Measures of Culture
Power Distance Individualism-Collectivism Masculinity-Femininity Uncertainty Avoidance Hofstede Measures of Culture
Power Distance Individualism-Collectivism Masculinity-Femininity Uncertainty Avoidance Hofstede Measures of Culture
Power Distance Individualism-Collectivism Masculinity-Femininity Uncertainty Avoidance Hofstede Measures of Culture

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