5 Viral Video Principles: How to Make a Viral Video

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Think making a viral video is all luck? Think again!

SmartShoot has created over 50,000 videos and photo projects for some of the world's biggest brands including AirBnb, Google, Yelp and more.

Throughout that process, we've seen what works and what does NOT work with online video.

This presentation was given at SMX West 2013 and outlines the 5 viral video principles you need to create your own YouTube sensation.

** Created by Steve P. Young **
Twitter: https://twitter.com/stevepyoung
LinkedIn: http://www.linkedin.com/in/stevepyoung

** More about SmartShoot **
Website: http://www.smartshoot.com/
Twitter: https://twitter.com/smartshootinc
YouTube: http://www.youtube.com/smartshoot

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5 Viral Video Principles: How to Make a Viral Video

  1. Going VIRAL on YouTube@STEVEPYOUNG
  2. VIDEO WORKS!Photo source: M31
  3. 87% of online marketers usevideo content. - OUTBRAIN, 2012
  4. 217,000,000 VIEWS ON YOUTUBE
  5. 250,000 VISITS FROM YOUTUBE
  6. THOUSANDS OF NEW SIGNUPS
  7. Our five VIRALvideo principles
  8. 72 hours of video are uploadedto YouTube every minute. - YOUTUBE, 2012
  9. http://www.youtube.com/watch?v=2aa8os53_Ac
  10. A viral video is a video thatmoves your tribe.
  11. 1HIGH-QUALITYvideo production
  12. 9 out of the top 10 viral videoson YouTube in 2012 wereprofessionally created. - MASHABLE
  13. 2Think like a street PERFORMER
  14. No #!@&ing PRODUCT SHOTSPhoto source: Jokin BCN
  15. 1/3 OF AD IS THE KISS
  16. Source: Mashable
  17. GO DADDY RESULTS• 45% INCREASE IN HOSTING SALES• 40% INCREASE IN DOT-COM SALES• 35% INCREASE IN NEW MOBILE CUSTOMERS•10,000 NEW CUSTOMERS
  18. 3 BeUNFORGETTABLE
  19. Don’t be afraid to bePhoto source: Mags_cat DIFFERENT
  20. “Safe is risky.” - SETH GODIN
  21. http://www.youtube.com/user/DollarShaveClub?v=ZUG9qYTJMsI
  22. GILLETTE DOLLAR SHAVE CLUB vsCELEBRITY SPOKESMAN CEO IS THE SPOKESMAN“BRAUN-ENGINEERED” “F**KING GREAT”5,070 VIEWS ON YOUTUBE 9,473,050 VIEWS ON YOUTUBE *YouTube views as of 2/27/2013
  23. 4 Be real likeHUMAN REAL
  24. 5 PROMOTElike a Kardashian
  25. WHO WILL WATCH?Photo source: Thomas Hawk
  26. EMAIL JOURNALISTS PERSONALLY 1 WEEK BEFOREPhoto source: larskflem
  27. AIM FOR COVERAGE ON 2-3 SITES
  28. Find anyone’s EMAILhttp://www.rapportive.com
  29. 1 2 3Professionally Think like a street Be PRODUCED PERFORMER UNFORGETTABLE 4 5 Be Don’t forget to HUMAN PROMOTE
  30. INSPIRED BY EepyBirdMark MalkoffKevin Allocca
  31. Created over 50,000 videos & photos
  32. Thank you STEVE YOUNG DIRECTOR OF PRODUCT MARKETING TWITTER: @STEVEPYOUNG EMAIL: STEVE.YOUNG@SMARTSHOOT.COM WEBSITE: WWW.SMARTSHOOT.COM

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