Ruben Licera's Social Media Marketing via Facebook Success Secrets

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(www.rubenlicera.com) With this presentation, Certified Internet Marketing Expert Ruben Licera discussed why Facebook is one of the top social media sites that every Filipino internet marketing should have, opportunities every Facebook user can have and the secrets how to successfully use Facebook as an internet marketing tool.

For question, please contact info@rubenlicera.om

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Ruben Licera's Social Media Marketing via Facebook Success Secrets

  1. 1. Certified SEO Professional SOCIAL MEDIA MARKETING via SUCCESS SECRETS CEBU BLOG CAMP 2011 RUBEN B. LICERA JR. A Talk by Cebu City, Philippines
  2. 2. Certified SEO Professional (ExpertRating.com) Philippine Representative for IntFair XVII Online Promotions Certification (Rotterdam, Netherlands) Certified Inbound Marketing Professional and Educator (IM University) Managing Director RLCOMM International Public Relations and Marketing Officer Bluewater Resorts Business Dev’t Specialist (Advertising & Promotions) Cebu Furniture Industries Foundation RUBEN B. LICERA, JR. CERTIFIED INTERNET MARKETING EXPERT Director for Possibilities Outsourcing Solutions International
  3. 3. OUR TRAININGS AND EXPOSURES CERTIFICATIONS RUBEN B. LICERA, JR. CERTIFIED INTERNET MARKETING EXPERT SUPPORTS
  4. 4. Coverage of this Talk <ul><li>Pinoy in Facebook </li></ul><ul><li>Opportunities in Social Media Marketing </li></ul><ul><li>The World On Facebook </li></ul><ul><li>Secrets of Successful Social Media Managers </li></ul>INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  5. 5. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  6. 7. <ul><li>Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. </li></ul><ul><li>Courtesy of http://en.wikipedia.org/wiki/Social_media </li></ul><ul><li>“ A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.” </li></ul><ul><li>Courtesy of http://www.sciencedirect.com/science/article/B6W45-4XFF2S0-1/2/600db1bd6e0c9903c744aaf34b0b12e1 </li></ul>INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  7. 8. 1,966,514,816 TOTAL NUMBER OF INTERNET USERS TOTAL NUMBER OF INTERNET USERS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  8. 9. 234 million TOTAL NUMBER OF ONLINE WEBSTIES INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  9. 10. 304,471,379 TOTAL NUMBER OF DLS INTERNET USERS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  10. 11. 500 Million FACEBOOK USERS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  11. 12. Courtesy of http://www.gmanews.tv/story/209518/in-2010-filipinos-primary-social-media-still-offline
  12. 13. Courtesy of http://www.checkfacebook.com/ FACEBOOK USER POPULATION Data as of May 28, 2011 INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  13. 14. Courtesy of http://www.checkfacebook.com/ Data as of May 29, 2011 INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  14. 15. Courtesy of http://www.checkfacebook.com/ Data as of May 29, 2011 INTRODUCTION INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  15. 16. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  16. 17. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  17. 18. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  18. 19. Social media marketing is known as  SMO  or  Social Media Optimization   Benefits organizations and individuals by providing an additional channel for customer support , a means to gain customer and competitive insight , recruitment and retention of new customers/business partners, and a method of managing reputation online. Courtesy of Wikipedia.com INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  19. 20. SUCCESS SECRETS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  20. 21. SECRET SUCCESS No. 1 Set Your Goal. What is your Product? What am I offering? Who is my prospect client? Who am I representing? What do I want to accomplish? INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  21. 22. SECRET SUCCESS No. 1 Set Your Goal INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  22. 23. SECRET SUCCESS No. 2 Keyword Research Facebook is being used widely as an alternative for GOOGLE search. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER TOOLS: <ul><li>GOOGLE KEYWORD TOOL </li></ul><ul><li>MARKET SAMURAI </li></ul>
  23. 24. SECRET SUCCESS No. 2 Keyword Research Facebook is being used widely as an alternative for GOOGLE search. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  24. 25. SECRET SUCCESS No. 3 Choose the Right Visibility for you. <ul><li>For Personal , create Profile. </li></ul><ul><li>For Public, create Pages. </li></ul><ul><li>For Open Gatherings, create Events </li></ul><ul><li>Causes for Non-profit campaigns. </li></ul>NOTE: Follow facebook’s guidelines and rules.
  25. 26. The Right Visibility CREATE PROFILE
  26. 27. 1. Networking 2. Relationship 3. Target marketing 4. Alternative Website WHY CREATE PAGE? Source: http://www.facebook.com/pages/learn.php FOR BUSINESS
  27. 28. The Right Visibility CREATE PAGE! INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER Note: Don’t Forget FACEBOOK Places
  28. 29. The Right Visibility CREATE EVENTS PAGE INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  29. 30. The Right Visibility CAUSES PAGE INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  30. 31. SECRET SUCCESS No. 3 Online Branding Basics <ul><li>For Personal , create Profile. </li></ul><ul><li>For Public, create Pages. </li></ul><ul><li>For Open Gatherings, create Events </li></ul><ul><li>Create a universal Username </li></ul><ul><li>Use images and colors consistently </li></ul><ul><li>Get your vanity URL. </li></ul><ul><li>Use Static iFrame Tabs to customize pages </li></ul><ul><li>Always Be Creative </li></ul>NOTE: Follow facebook’s guidelines and rules. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  31. 32. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER Online Branding Basics GET A UNIQUE USERNAME
  32. 33. Online Branding Basics COLORS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  33. 34. <ul><li>Red Bull </li></ul><ul><li>Burt’s Bees </li></ul><ul><li>Uno Chicago Grill </li></ul><ul><li>LiveScribe </li></ul><ul><li>Toy Story 3 </li></ul><ul><li>Coca-Cola </li></ul><ul><li>Oreo </li></ul><ul><li>Jones Soda </li></ul><ul><li>The Twilight Saga </li></ul><ul><li>Travel Channel </li></ul>TOP 10 FACEBOOK PAGE (Brands) Source: 10 Top Facebook Pages and Why They’re Successful Social Media Examiner INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  34. 35. Online Branding Basics IMAGES INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  35. 36. Online Branding Basics VANITY URL & STATIC iFRAME Tab INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER www.facebook.com/username
  36. 37. SECRET SUCCESS No. 4 Quality Content. <ul><li>Answers the Top 10 FAQ and 10 SAQ client questions about your product/services </li></ul><ul><li>Use the keyword you research to optimize </li></ul><ul><li>Make sure of the uniqueness of the materials </li></ul>ARTICLE | VIDEO | AUDIO INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  37. 38. SECRET SUCCESS No. 5 Leave Trails. <ul><li>Ensure that all possible places where you can leave contact information are maximized: </li></ul><ul><ul><li>Profile Photo </li></ul></ul><ul><ul><li>Profile About Us </li></ul></ul><ul><ul><li>Page Photo </li></ul></ul><ul><ul><li>Page Info Page </li></ul></ul>INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  38. 39. SECRET SUCCESS No. 6 Go Viral. <ul><li>Feed your websites Content thoughProfile or Page. </li></ul><ul><li>Get Influencers on your LIST. </li></ul><ul><li>Get as many as you can </li></ul><ul><li>Get Syndicated using </li></ul>INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  39. 40. SECRET SUCCESS No. 7 Heighten Engagement. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  40. 41. Heighten Engagement. FACEBOOK MENTIONS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  41. 42. SECRET SUCCESS No. 8 Monitoring and Evaluation. FACEBOOK INSIGHTS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  42. 43. Learn. Relearn. Create your own Blueprint. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  43. 44. Certified SEO Professional SOCIAL MEDIA MARKETING via SUCCESS SECRETS CEBU BLOG CAMP 2011 RUBEN B. LICERA JR. A Talk by Cebu City, Philippines

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