Hp Dos & Donts Online Marketing V0.2 Kw

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Masterclass Do's and Dont's Online Marketing at The New Media Conference (High Profile).

Benchmark (Do's) of TEDx Amsterdam

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  • Agenda zoals jullie die gisteren ontvangen hebben
  • Agenda zoals jullie die gisteren ontvangen hebben
  • Agenda zoals jullie die gisteren ontvangen hebben
  • Hp Dos & Donts Online Marketing V0.2 Kw

    1. 1. Do’s & Dont’s Online Marketing High Profile – New Media Congres Bussum – 23 november 2009
    2. 2. AGENDA 1. Warming Up 2. Definition 3. Online Marketing Mix 4. Do’s & Dont’s 5. Summary
    3. 3. WARMING UP.WARMING UP. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
    4. 4. LEVEL 1 - BEGINNERS 1. Welke kant van Google kun je met SEA beïnvloeden?1. Welke kant van Google kun je met SEA beïnvloeden? a = linkerzijde.a = linkerzijde. b = rechterzijde.b = rechterzijde.
    5. 5. LEVEL 1 - BEGINNERS 2. In hoeveel tijd behaalde Facebook 250mm gebruikers?2. In hoeveel tijd behaalde Facebook 250mm gebruikers? a = 2,5 jaar.a = 2,5 jaar. b = 9 maanden.b = 9 maanden.
    6. 6. LEVEL 1 - BEGINNERS 3. Hoe heet het nieuwe besturingssysteem van Nokia?3. Hoe heet het nieuwe besturingssysteem van Nokia? a = android.a = android. b = maemo.b = maemo.
    7. 7. DEFINITION.DEFINITION. Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
    8. 8. DEFINITION Online Marketing = Internet Marketing = eMarketing = Promoten van de verkoop van producten en diensten via internet.
    9. 9. THE ONLINE MARKETING MIX.THE ONLINE MARKETING MIX. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
    10. 10. INGREDIENTS E-mail Marketing Mobile Marketing Website Social Media Viral Marketing Online PR/ Seeding Bannering Search Marketing Affiliate Marketing BOUGHT CONTROLLED AFFECTED
    11. 11. OBJECTIVESROIIIMPACT High Traffic Leads/ Sales. CRM Loyalty. Low Brand Awareness. Brand Image. Short Long TERM IMPACT
    12. 12. ROIIIMPACT High Low Short Long TERM IMPACT PLANNING
    13. 13. DO’S & DONT’S.DO’S & DONT’S.
    14. 14. WEBSITE.WEBSITE. DO 1: Clear Design
    15. 15. WEBSITE.WEBSITE. DO 2: Create Buzz
    16. 16. WEBSITE.WEBSITE. DON’T 1: Outdated
    17. 17. WEBSITE.WEBSITE. DON’T 2: Clutter & Ads
    18. 18. SEARCH.SEARCH. DO 3: SEO Friendly
    19. 19. SEARCH.SEARCH. DON’T 3: Forget SEA
    20. 20. EMAIL MARKETING.EMAIL MARKETING. DO 4: News how and when I want it
    21. 21. EMAIL MARKETING.EMAIL MARKETING. DON’T 4: Overkill!
    22. 22. MOBILE.MOBILE. DO 5: Mobile integration
    23. 23. MOBILE.MOBILE. DON’T 5: NO K.I.S.S.
    24. 24. SOCIAL MEDIA.SOCIAL MEDIA. DO 6: Set up a Social Network for fans
    25. 25. SOCIAL MEDIA.SOCIAL MEDIA. DO 7: Engage Twitter Community
    26. 26. SOCIAL MEDIA.SOCIAL MEDIA. DON’T 6: Neglect your account
    27. 27. SOCIAL MEDIA.SOCIAL MEDIA. DO 8: Set up a YouTube Channel
    28. 28. SOCIAL MEDIA.SOCIAL MEDIA. DO 9: Involve LinkedIn community
    29. 29. SUMMARY.SUMMARY. Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
    30. 30. IN SHORT Clear Design Create Buzz Outdated Cluttered & Ads SEO Friendly Forget SEA How and when I want it Overkill Mobile Integration No K.I.S.S Involve LinkedIn community Set up social network Engage Twitter community Neglect account Set up YouTube Channel
    31. 31. 31 Klaas Weima :: Managing Director klaas@energize.nl klaas@weima.org @Klaas_Weima klaas_weima +31 (0)30-23 26 030 ENERGIZE. BOOSTING BRANDS CONTACT

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