SlideShare a Scribd company logo

Top 10 Best Practices with Video in UX

J. Schuh
J. Schuh
1 of 44
Download to read offline
Top 10 Best Practices with Video in UX
J. SCHUH
WHY SHOULD YOU LISTEN TO ME?


          •   15 yrs experience
          •   10,000 hrs of producing
          •   Industry Leader
          •   Fortune 500 clients
U.S. INTERNET USERS
  WATCHED 34 BILLION
  VIDEOS IN MAY 2012
SOURCE: NewMedia TrendWatch November 2012
Top 10 Best Practices with Video in UX
GENERATION                          BORN *                        AGE
Baby Boomers’ 1946 – 1964                                         50 +
Generation X                    1965 – 1981                     30’s – 40’s
Generation Y                    1982 – 1999 20’s – 30’s
Generation Z                    2000 +                            12 -


*Experts differ on the start dates of Generation X , Y and Z.

Recommended

10 ux video best practices
10 ux video best practices10 ux video best practices
10 ux video best practicesJ. Schuh
 
Viral Video Example
Viral Video ExampleViral Video Example
Viral Video ExampleDanielPaulG
 
Making Media Now: Opening Remarks
Making Media Now: Opening RemarksMaking Media Now: Opening Remarks
Making Media Now: Opening RemarksDavid Tames
 
FIT 1012 - Digg Presentation
FIT 1012 - Digg PresentationFIT 1012 - Digg Presentation
FIT 1012 - Digg Presentationcmnels
 
Tab Digi Development #1: listening & talking
Tab Digi Development #1: listening & talkingTab Digi Development #1: listening & talking
Tab Digi Development #1: listening & talkingHannah Rudman
 
Gettting startedwithvideomarketing
Gettting startedwithvideomarketingGettting startedwithvideomarketing
Gettting startedwithvideomarketingChloePastorelli
 

More Related Content

Viewers also liked

IBM AIX Performance Management and Tuning
IBM AIX Performance Management and TuningIBM AIX Performance Management and Tuning
IBM AIX Performance Management and TuningYury Khrebtov
 
Gavin flood - LAC 2017 - A picture is worth 1000 words: How to make the most ...
Gavin flood - LAC 2017 - A picture is worth 1000 words: How to make the most ...Gavin flood - LAC 2017 - A picture is worth 1000 words: How to make the most ...
Gavin flood - LAC 2017 - A picture is worth 1000 words: How to make the most ...iGB Affiliate
 
Right brain presentation august 2014
Right brain presentation august 2014Right brain presentation august 2014
Right brain presentation august 2014Jeff Hock
 
[heaven] #FoodpornStar
[heaven] #FoodpornStar[heaven] #FoodpornStar
[heaven] #FoodpornStarheaven
 
Incorporating Video into your Link Building Strategy
Incorporating Video into your Link Building StrategyIncorporating Video into your Link Building Strategy
Incorporating Video into your Link Building StrategyPhil Nottingham
 
Reuters institute Digital News Report 2014, Tracking the future of news
Reuters institute Digital News Report 2014, Tracking the future of newsReuters institute Digital News Report 2014, Tracking the future of news
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
 
Usability Conversion Optimization for the Eye
Usability Conversion Optimization for the EyeUsability Conversion Optimization for the Eye
Usability Conversion Optimization for the EyeAngie Schottmuller
 

Viewers also liked (8)

IBM AIX Performance Management and Tuning
IBM AIX Performance Management and TuningIBM AIX Performance Management and Tuning
IBM AIX Performance Management and Tuning
 
Gavin flood - LAC 2017 - A picture is worth 1000 words: How to make the most ...
Gavin flood - LAC 2017 - A picture is worth 1000 words: How to make the most ...Gavin flood - LAC 2017 - A picture is worth 1000 words: How to make the most ...
Gavin flood - LAC 2017 - A picture is worth 1000 words: How to make the most ...
 
Right brain presentation august 2014
Right brain presentation august 2014Right brain presentation august 2014
Right brain presentation august 2014
 
[heaven] #FoodpornStar
[heaven] #FoodpornStar[heaven] #FoodpornStar
[heaven] #FoodpornStar
 
Incorporating Video into your Link Building Strategy
Incorporating Video into your Link Building StrategyIncorporating Video into your Link Building Strategy
Incorporating Video into your Link Building Strategy
 
Present Like A Newscaster
Present Like A NewscasterPresent Like A Newscaster
Present Like A Newscaster
 
Reuters institute Digital News Report 2014, Tracking the future of news
Reuters institute Digital News Report 2014, Tracking the future of newsReuters institute Digital News Report 2014, Tracking the future of news
Reuters institute Digital News Report 2014, Tracking the future of news
 
Usability Conversion Optimization for the Eye
Usability Conversion Optimization for the EyeUsability Conversion Optimization for the Eye
Usability Conversion Optimization for the Eye
 

Similar to Top 10 Best Practices with Video in UX

Ona online video_talk
Ona online video_talkOna online video_talk
Ona online video_talkBonnie Layton
 
Disruptive Innovations in Distribution: Who Owns the Screen?
Disruptive Innovations in Distribution: Who Owns the Screen?Disruptive Innovations in Distribution: Who Owns the Screen?
Disruptive Innovations in Distribution: Who Owns the Screen?Siobhan O'Flynn
 
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...Converge Consulting
 
AANC - Defining 2016: Social Media & Digital Trends in Multifamily
 AANC - Defining 2016: Social Media & Digital Trends in Multifamily  AANC - Defining 2016: Social Media & Digital Trends in Multifamily
AANC - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
 
PopCulture2.6MediaPlatformEvolution.pptx
PopCulture2.6MediaPlatformEvolution.pptxPopCulture2.6MediaPlatformEvolution.pptx
PopCulture2.6MediaPlatformEvolution.pptxRyanWilliams886381
 
Michael Hoffman - Create a Story (and Tell it Too)
Michael Hoffman  - Create a Story (and Tell it Too)Michael Hoffman  - Create a Story (and Tell it Too)
Michael Hoffman - Create a Story (and Tell it Too)Social Media for Nonprofits
 
Industry Presentation: Valuable Virality & Emotional Targeting
Industry Presentation: Valuable Virality & Emotional TargetingIndustry Presentation: Valuable Virality & Emotional Targeting
Industry Presentation: Valuable Virality & Emotional Targetingdmg events Asia
 
Final you tube presentation
Final you tube presentationFinal you tube presentation
Final you tube presentationkmmartell12
 
Brand New Extreme Social Media Tips and Tricks
Brand New Extreme Social Media Tips and TricksBrand New Extreme Social Media Tips and Tricks
Brand New Extreme Social Media Tips and TricksInnoTech
 
How Video Enhances Your Patient Recruitment Strategy
How Video Enhances Your Patient Recruitment StrategyHow Video Enhances Your Patient Recruitment Strategy
How Video Enhances Your Patient Recruitment StrategySimonne Valdez
 
Rich Media for Professionals Working in Agriculture
Rich Media for Professionals Working in AgricultureRich Media for Professionals Working in Agriculture
Rich Media for Professionals Working in AgricultureFarms.com
 
1 eg step_sheet_videoaudio
1 eg step_sheet_videoaudio1 eg step_sheet_videoaudio
1 eg step_sheet_videoaudiojarydian
 
OVGuide, Feb 2012
OVGuide, Feb 2012OVGuide, Feb 2012
OVGuide, Feb 2012Sarah Perez
 
Social Media Campaign Presentation
Social Media Campaign PresentationSocial Media Campaign Presentation
Social Media Campaign PresentationLuis Nunez
 

Similar to Top 10 Best Practices with Video in UX (20)

Ona online video_talk
Ona online video_talkOna online video_talk
Ona online video_talk
 
Video
VideoVideo
Video
 
Disruptive Innovations in Distribution: Who Owns the Screen?
Disruptive Innovations in Distribution: Who Owns the Screen?Disruptive Innovations in Distribution: Who Owns the Screen?
Disruptive Innovations in Distribution: Who Owns the Screen?
 
Social Media Marketing Master Class - Uptin Saiidi, Up10 Media
Social Media Marketing Master Class - Uptin Saiidi, Up10 MediaSocial Media Marketing Master Class - Uptin Saiidi, Up10 Media
Social Media Marketing Master Class - Uptin Saiidi, Up10 Media
 
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...
 
Elements of a Great YouTube Video
Elements of a Great YouTube VideoElements of a Great YouTube Video
Elements of a Great YouTube Video
 
AANC - Defining 2016: Social Media & Digital Trends in Multifamily
 AANC - Defining 2016: Social Media & Digital Trends in Multifamily  AANC - Defining 2016: Social Media & Digital Trends in Multifamily
AANC - Defining 2016: Social Media & Digital Trends in Multifamily
 
PopCulture2.6MediaPlatformEvolution.pptx
PopCulture2.6MediaPlatformEvolution.pptxPopCulture2.6MediaPlatformEvolution.pptx
PopCulture2.6MediaPlatformEvolution.pptx
 
Michael Hoffman - Create a Story (and Tell it Too)
Michael Hoffman  - Create a Story (and Tell it Too)Michael Hoffman  - Create a Story (and Tell it Too)
Michael Hoffman - Create a Story (and Tell it Too)
 
Industry Presentation: Valuable Virality & Emotional Targeting
Industry Presentation: Valuable Virality & Emotional TargetingIndustry Presentation: Valuable Virality & Emotional Targeting
Industry Presentation: Valuable Virality & Emotional Targeting
 
Final you tube presentation
Final you tube presentationFinal you tube presentation
Final you tube presentation
 
Goldsmiths social media masterclas 17th March
Goldsmiths  social media masterclas 17th MarchGoldsmiths  social media masterclas 17th March
Goldsmiths social media masterclas 17th March
 
Brand New Extreme Social Media Tips and Tricks
Brand New Extreme Social Media Tips and TricksBrand New Extreme Social Media Tips and Tricks
Brand New Extreme Social Media Tips and Tricks
 
Omnicom Videoagency
Omnicom VideoagencyOmnicom Videoagency
Omnicom Videoagency
 
How Video Enhances Your Patient Recruitment Strategy
How Video Enhances Your Patient Recruitment StrategyHow Video Enhances Your Patient Recruitment Strategy
How Video Enhances Your Patient Recruitment Strategy
 
Rich Media for Professionals Working in Agriculture
Rich Media for Professionals Working in AgricultureRich Media for Professionals Working in Agriculture
Rich Media for Professionals Working in Agriculture
 
1 eg step_sheet_videoaudio
1 eg step_sheet_videoaudio1 eg step_sheet_videoaudio
1 eg step_sheet_videoaudio
 
OVGuide, Feb 2012
OVGuide, Feb 2012OVGuide, Feb 2012
OVGuide, Feb 2012
 
Why Video? Why Now?
Why Video? Why Now?Why Video? Why Now?
Why Video? Why Now?
 
Social Media Campaign Presentation
Social Media Campaign PresentationSocial Media Campaign Presentation
Social Media Campaign Presentation
 

Recently uploaded

Amadeus Hang and Cable Layouts UNCSA.pdf
Amadeus Hang and Cable Layouts UNCSA.pdfAmadeus Hang and Cable Layouts UNCSA.pdf
Amadeus Hang and Cable Layouts UNCSA.pdfLizShek
 
Mother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfMother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfLizShek
 
acervus process book no cover--character
acervus process book no cover--characteracervus process book no cover--character
acervus process book no cover--characterschell
 
impact of packaging on consumer buying behaviour project report pdf.pdf
impact of packaging on consumer buying behaviour project  report pdf.pdfimpact of packaging on consumer buying behaviour project  report pdf.pdf
impact of packaging on consumer buying behaviour project report pdf.pdfSanjivanisShirodkar
 
HTM Example Layouts Freedman Theatre.pdf
HTM Example Layouts Freedman Theatre.pdfHTM Example Layouts Freedman Theatre.pdf
HTM Example Layouts Freedman Theatre.pdfLizShek
 
Preposition for grade 12th Vietnamese student
Preposition for grade 12th Vietnamese studentPreposition for grade 12th Vietnamese student
Preposition for grade 12th Vietnamese studentThaoNguyenDang4
 
Spoleto Festival23 Hang and Cable Layouts.pdf
Spoleto Festival23 Hang and Cable Layouts.pdfSpoleto Festival23 Hang and Cable Layouts.pdf
Spoleto Festival23 Hang and Cable Layouts.pdfLizShek
 
Heathers Symbols for Gerald Freedman Theatre.pdf
Heathers Symbols for Gerald Freedman Theatre.pdfHeathers Symbols for Gerald Freedman Theatre.pdf
Heathers Symbols for Gerald Freedman Theatre.pdfLizShek
 
Gerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdfGerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdfLizShek
 
urban design case study of old city Jodhpur
urban design case study of  old city Jodhpururban design case study of  old city Jodhpur
urban design case study of old city JodhpurSreyaseeNath1
 
Task Pack 1- Nature - Ula Academics KIDS.pdf
Task Pack 1- Nature - Ula Academics KIDS.pdfTask Pack 1- Nature - Ula Academics KIDS.pdf
Task Pack 1- Nature - Ula Academics KIDS.pdfUla Academics
 
Carpentry 7-8 explorartory (Week 3).pptx
Carpentry 7-8 explorartory (Week 3).pptxCarpentry 7-8 explorartory (Week 3).pptx
Carpentry 7-8 explorartory (Week 3).pptxMonroewellFajardo
 
Land Management and sourcing land for sustainable Urban Development.
Land Management and sourcing land for sustainable Urban Development.Land Management and sourcing land for sustainable Urban Development.
Land Management and sourcing land for sustainable Urban Development.JIT KUMAR GUPTA
 
new Principle of design and the elements of design
new Principle of design and the elements of designnew Principle of design and the elements of design
new Principle of design and the elements of designbhamshu738
 
Mother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfMother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfLizShek
 
Studio Surfaced - Textile Design Studio based out of Delhi NCR
Studio Surfaced - Textile Design Studio based out of Delhi NCRStudio Surfaced - Textile Design Studio based out of Delhi NCR
Studio Surfaced - Textile Design Studio based out of Delhi NCRSurfaced - Designs By Meera Narula
 
PAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdf
PAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdfPAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdf
PAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdfssuser799b33
 
homescreen revamp homescreen revamphomescreen revamp
homescreen revamp homescreen revamphomescreen revamphomescreen revamp homescreen revamphomescreen revamp
homescreen revamp homescreen revamphomescreen revampvidya934261
 

Recently uploaded (20)

Amadeus Hang and Cable Layouts UNCSA.pdf
Amadeus Hang and Cable Layouts UNCSA.pdfAmadeus Hang and Cable Layouts UNCSA.pdf
Amadeus Hang and Cable Layouts UNCSA.pdf
 
Mother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfMother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdf
 
acervus process book no cover--character
acervus process book no cover--characteracervus process book no cover--character
acervus process book no cover--character
 
impact of packaging on consumer buying behaviour project report pdf.pdf
impact of packaging on consumer buying behaviour project  report pdf.pdfimpact of packaging on consumer buying behaviour project  report pdf.pdf
impact of packaging on consumer buying behaviour project report pdf.pdf
 
HTM Example Layouts Freedman Theatre.pdf
HTM Example Layouts Freedman Theatre.pdfHTM Example Layouts Freedman Theatre.pdf
HTM Example Layouts Freedman Theatre.pdf
 
Preposition for grade 12th Vietnamese student
Preposition for grade 12th Vietnamese studentPreposition for grade 12th Vietnamese student
Preposition for grade 12th Vietnamese student
 
Maximize Your Brand Impact with a Box Truck Wrap Design
Maximize Your Brand Impact with a Box Truck Wrap DesignMaximize Your Brand Impact with a Box Truck Wrap Design
Maximize Your Brand Impact with a Box Truck Wrap Design
 
Spoleto Festival23 Hang and Cable Layouts.pdf
Spoleto Festival23 Hang and Cable Layouts.pdfSpoleto Festival23 Hang and Cable Layouts.pdf
Spoleto Festival23 Hang and Cable Layouts.pdf
 
Heathers Symbols for Gerald Freedman Theatre.pdf
Heathers Symbols for Gerald Freedman Theatre.pdfHeathers Symbols for Gerald Freedman Theatre.pdf
Heathers Symbols for Gerald Freedman Theatre.pdf
 
Gerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdfGerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdf
 
urban design case study of old city Jodhpur
urban design case study of  old city Jodhpururban design case study of  old city Jodhpur
urban design case study of old city Jodhpur
 
Bring Your Office Interiors Back to Life The Enchantment of Personalized Wall...
Bring Your Office Interiors Back to Life The Enchantment of Personalized Wall...Bring Your Office Interiors Back to Life The Enchantment of Personalized Wall...
Bring Your Office Interiors Back to Life The Enchantment of Personalized Wall...
 
Task Pack 1- Nature - Ula Academics KIDS.pdf
Task Pack 1- Nature - Ula Academics KIDS.pdfTask Pack 1- Nature - Ula Academics KIDS.pdf
Task Pack 1- Nature - Ula Academics KIDS.pdf
 
Carpentry 7-8 explorartory (Week 3).pptx
Carpentry 7-8 explorartory (Week 3).pptxCarpentry 7-8 explorartory (Week 3).pptx
Carpentry 7-8 explorartory (Week 3).pptx
 
Land Management and sourcing land for sustainable Urban Development.
Land Management and sourcing land for sustainable Urban Development.Land Management and sourcing land for sustainable Urban Development.
Land Management and sourcing land for sustainable Urban Development.
 
new Principle of design and the elements of design
new Principle of design and the elements of designnew Principle of design and the elements of design
new Principle of design and the elements of design
 
Mother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfMother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdf
 
Studio Surfaced - Textile Design Studio based out of Delhi NCR
Studio Surfaced - Textile Design Studio based out of Delhi NCRStudio Surfaced - Textile Design Studio based out of Delhi NCR
Studio Surfaced - Textile Design Studio based out of Delhi NCR
 
PAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdf
PAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdfPAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdf
PAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdf
 
homescreen revamp homescreen revamphomescreen revamp
homescreen revamp homescreen revamphomescreen revamphomescreen revamp homescreen revamphomescreen revamp
homescreen revamp homescreen revamphomescreen revamp
 

Top 10 Best Practices with Video in UX

  • 3. WHY SHOULD YOU LISTEN TO ME? • 15 yrs experience • 10,000 hrs of producing • Industry Leader • Fortune 500 clients
  • 4. U.S. INTERNET USERS WATCHED 34 BILLION VIDEOS IN MAY 2012 SOURCE: NewMedia TrendWatch November 2012
  • 6. GENERATION BORN * AGE Baby Boomers’ 1946 – 1964 50 + Generation X 1965 – 1981 30’s – 40’s Generation Y 1982 – 1999 20’s – 30’s Generation Z 2000 + 12 - *Experts differ on the start dates of Generation X , Y and Z.
  • 7. YOUNGER GENERATIONS ARE THE FIRST TO ADOPT NEW TECHNOLOGIES SOURCE: NewMedia TrendWatch November 2012
  • 8. BOOMERS’ ADOPTION OF NEW TECHNOLOGY DRIVES GROWTH SOURCE: NewMedia TrendWatch November 2012
  • 9. Video ads targeted to children ages 6 to 14 had the highest video ad click through rate at 3.5%, but the lowest rate of viewing to completion. SOURCE: NewMedia TrendWatch November 2012
  • 10. Ads targeted at older users (35 +) had a 77.4% completion rate. SOURCE: NewMedia TrendWatch November 2012
  • 12. “Storytelling is the most powerful way to put ideas into the world today.” - Robert McKee
  • 13. EVERY VIDEO SHOULD HAVE AN INTRODUCTION, BODY AND CLOSING SOURCE: http://www.youtube.com/watch?v=7xK9qv611sU
  • 14. ENGAGE, EDUCATE, ENTERTAIN SOURCE: http://www.youtube.com/watch?v=7xK9qv611sU
  • 16. REASONS PEOPLE SHARE 1. Answers a question, or evokes an emotional response 2. Hot topic 3. It aligns with their idenity and how they want to be perceived 4. Helps to maintain and grow relationships
  • 17. REASONS PEOPLE DON’T SHARE 1. Too much branding 2. Toxic topic 3. Depressing topic 4. Sex, violence and profanity
  • 19. VIDEOS THAT PERFORM BEST CLOCK IN AT AROUND 1 MINUTE
  • 20. VIDEO IS USUALLY A COMPLEMENT TO, NOT A SUBSTITUTE FOR, CONTENT
  • 21. MAKE SURE THE CONTENT OF THE VIDEO CAN BE FOUND EASILY SOMEWHERE ELSE
  • 23. WHAT’S A CODEC? codec (n) short for compressor/ decompressor
  • 24. HTML5 VIDEO CODECS • MP4 or H.264 • Ogg/Theora • WebM
  • 25. WHAT’S THE DIFFERENCE • Ease of encoding • Video quality • Compression size • Cost to use (FREE for Now)
  • 27. OVER 1 TRILLION VIEWS IN 2011 • 72 HRS OF VIDEO UPLOADED EVERY MINUTE • OVER 4 BILLION HRS WATCHED EACH MONTH SOURCE: YOUTUBE.COM/PRESS_STATISTICS
  • 28. TRAFFIC FROM MOBILE DEVICES TRIPLED IN 2011 *YOUTUBE APP REMOVED FROM iPHONE 5
  • 29. 3 HRS OF VIDEO IS UPLOADED PER MINUTE TO YouTube SOURCE: YOUTUBE.COM/PRESS_STATISTICS
  • 31. HOST = WEBSITE VIDEO + SEO • CONTROL • BETTER MEASUREMENT • GENERATE DIRECT TRAFFIC http://ajwood.com/
  • 32. POST = SYNDICATION VIDEO + SEO • LARGE AUDIENCE • ORGANIC & UNIVERSAL SEARCH • MULTIPLE SERPS (Search Engine Results Page) http://www.youtube.com/ajwood2001
  • 33. A.J. WOOD 17,007 SUBSCRIBERS 1,831,608 VIDEO VIEWS http://www.youtube.com/ajwood2001
  • 36. 500 YRS of YouTube video is watched every day on Facebook! SOURCE: YOUTUBE.COM/PRESS_STATISTICS
  • 38. CHECK ANALYTICS • WHERE DO VISITORS TO YOUR VIDEO PAGES ARRIVE FROM? • WHAT % OF TRAFFIC COMES FROM SEARCH ENGINES? SOURCE: MARK ROBERTSON JUNE 2009
  • 39. TEST SEARCHES DO YOUR VIDEOS APPEAR IN SEARCH ENGINES? SOURCE: MARK ROBERTSON JUNE 2009
  • 40. MONITOR BEHAVIOR WHAT % OF VISITORS ARE LINKING TO YOUR VIDEOS OR SHARING? SOURCE: MARK ROBERTSON JUNE 2009
  • 42. STUDIES SHOW USERS CAN GET VERY ANNOYED WHEN WEBSITES AUTOPLAY VIDEOS “I hate it when they do that!” SOURCE: NORMALMODES.COM
  • 43. 1. KNOW YOUR AUDIENCE 2. TELL A STORY 3. KEEP IT “REAL” 4. KEEP IT SHORT 5. COMPRESS IT 6. PUT IT ON YouTube 7. HOST AND POST 8. SOCIALIZE 9. MEASURE IT 10. DON’T AUTOPLAY