Top 10 Best Practices with Video in UX

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Top 10 Best Practices with Video in UX

  1. J. SCHUH
  2. WHY SHOULD YOU LISTEN TO ME? • 15 yrs experience • 10,000 hrs of producing • Industry Leader • Fortune 500 clients
  3. U.S. INTERNET USERS WATCHED 34 BILLION VIDEOS IN MAY 2012SOURCE: NewMedia TrendWatch November 2012
  4. GENERATION BORN * AGEBaby Boomers’ 1946 – 1964 50 +Generation X 1965 – 1981 30’s – 40’sGeneration Y 1982 – 1999 20’s – 30’sGeneration Z 2000 + 12 -*Experts differ on the start dates of Generation X , Y and Z.
  5. YOUNGER GENERATIONS ARE THE FIRST TO ADOPT NEW TECHNOLOGIESSOURCE: NewMedia TrendWatch November 2012
  6. BOOMERS’ ADOPTION OF NEW TECHNOLOGYDRIVES GROWTHSOURCE: NewMedia TrendWatch November 2012
  7. Video ads targeted to children ages 6 to 14 had thehighest video ad click through rate at 3.5%,but the lowest rate of viewing to completion. SOURCE: NewMedia TrendWatch November 2012
  8. Ads targeted at older users (35 +) had a 77.4% completion rate.SOURCE: NewMedia TrendWatch November 2012
  9. “Storytelling is the mostpowerful way to put ideas into the world today.” - Robert McKee
  10. EVERY VIDEO SHOULD HAVE ANINTRODUCTION, BODY AND CLOSINGSOURCE: http://www.youtube.com/watch?v=7xK9qv611sU
  11. ENGAGE, EDUCATE, ENTERTAINSOURCE: http://www.youtube.com/watch?v=7xK9qv611sU
  12. REASONS PEOPLE SHARE1. Answers a question, or evokes an emotional response2. Hot topic3. It aligns with their idenity and how they want to be perceived4. Helps to maintain and grow relationships
  13. REASONS PEOPLE DON’T SHARE1. Too much branding2. Toxic topic3. Depressing topic4. Sex, violence and profanity
  14. VIDEOS THAT PERFORM BEST CLOCK IN AT AROUND 1 MINUTE
  15. VIDEO IS USUALLY A COMPLEMENT TO,NOT A SUBSTITUTE FOR,CONTENT
  16. MAKE SURE THE CONTENT OF THEVIDEO CAN BE FOUND EASILYSOMEWHERE ELSE
  17. WHAT’S A CODEC?codec (n) short for compressor/decompressor
  18. HTML5 VIDEO CODECS • MP4 or H.264 • Ogg/Theora • WebM
  19. WHAT’S THE DIFFERENCE• Ease of encoding• Video quality• Compression size• Cost to use (FREE for Now)
  20. OVER 1 TRILLION VIEWS IN 2011• 72 HRS OF VIDEO UPLOADED EVERY MINUTE• OVER 4 BILLION HRS WATCHED EACH MONTHSOURCE: YOUTUBE.COM/PRESS_STATISTICS
  21. TRAFFIC FROM MOBILE DEVICES TRIPLED IN 2011 *YOUTUBE APP REMOVED FROM iPHONE 5
  22. 3 HRS OF VIDEO IS UPLOADED PER MINUTE TO YouTubeSOURCE: YOUTUBE.COM/PRESS_STATISTICS
  23. HOST = WEBSITE VIDEO + SEO• CONTROL• BETTER MEASUREMENT• GENERATE DIRECT TRAFFIChttp://ajwood.com/
  24. POST = SYNDICATION VIDEO + SEO• LARGE AUDIENCE• ORGANIC & UNIVERSAL SEARCH• MULTIPLE SERPS (Search Engine Results Page)http://www.youtube.com/ajwood2001
  25. A.J. WOOD 17,007 SUBSCRIBERS 1,831,608 VIDEO VIEWShttp://www.youtube.com/ajwood2001
  26. THE BIG 3
  27. 500 YRS of YouTube video is watched every day on Facebook! SOURCE: YOUTUBE.COM/PRESS_STATISTICS
  28. CHECK ANALYTICS • WHERE DO VISITORS TO YOUR VIDEO PAGES ARRIVE FROM? • WHAT % OF TRAFFIC COMES FROM SEARCH ENGINES?SOURCE: MARK ROBERTSON JUNE 2009
  29. TEST SEARCHES DO YOUR VIDEOS APPEAR IN SEARCH ENGINES?SOURCE: MARK ROBERTSON JUNE 2009
  30. MONITOR BEHAVIOR WHAT % OF VISITORS ARE LINKING TO YOUR VIDEOS OR SHARING?SOURCE: MARK ROBERTSON JUNE 2009
  31. STUDIES SHOW USERSCAN GET VERYANNOYED WHENWEBSITES AUTOPLAYVIDEOS “I hate it when they do that!” SOURCE: NORMALMODES.COM
  32. 1. KNOW YOUR AUDIENCE2. TELL A STORY3. KEEP IT “REAL”4. KEEP IT SHORT5. COMPRESS IT6. PUT IT ON YouTube7. HOST AND POST8. SOCIALIZE9. MEASURE IT10. DON’T AUTOPLAY

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