WHAT IS PHREADZ?

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Slideshow deck for the Being Digital conference in London. June 10th 2008.@ BAFTA.

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WHAT IS PHREADZ?

  1. 1. KOSSO aka Jon Kossmann Founder / Inventor / Sole developer
  2. 2. WHAT IS PHREADZ? <ul><li>THREADED MULTIMEDIA CONVERSATIONS </li></ul><ul><ul><li>V.I.T.A.L – Video, Images, Text, Audio, Links </li></ul></ul><ul><ul><li>Post & share multimedia from desktop or mobile </li></ul></ul><ul><ul><li>Multimedia 'forum' approach </li></ul></ul><ul><ul><ul><li>1. I post a video from my desktop </li></ul></ul></ul><ul><ul><ul><li>2. Someone replies with any medium from anywhere </li></ul></ul></ul><ul><ul><ul><li>3. Threading, search and bookmarking of the conversations means they can be found in the noise </li></ul></ul></ul><ul><ul><ul><li>4. Anyone can join in! </li></ul></ul></ul><ul><ul><li>....or not! </li></ul></ul><ul><ul><ul><li>CUSTOM BRANDED 'CHANNELS' FOR ENTERPRISE </li></ul></ul></ul>
  3. 3. CUSTOM BRANDED CHANNELS <ul><li>CONSULTATION </li></ul><ul><li>CUSTOMISATION </li></ul><ul><li>BRANDING </li></ul><ul><li>EXTRA FEATURES </li></ul><ul><li>PODCAST FORMATS </li></ul><ul><li>MORE CONTROL </li></ul><ul><li>SUPPORT </li></ul>http://beingdigital.phreadz.com EXAMPLE » EVENT CHANNEL email video, audio or photos to: [email_address]
  4. 4. EXAMPLE CUSTOM DEMO CHANNEL <ul><li>BRANDED PRIVATE > PUBLIC CHANNEL </li></ul><ul><li>PRESS JUNKET / INTERVIEWS </li></ul><ul><li>MEETING JOURNALIST REQUIREMENTS OR EMBARGOES </li></ul><ul><li>CREATING & CONNECTING FANS </li></ul>
  5. 5. SOME EXAMPLES OF USE <ul><li>MARKET RESEARCH </li></ul><ul><ul><li>Eg: Ask customers for product feedback. 'VoxPops' </li></ul></ul><ul><li>ARTIST / BAND APPEARANCES Q&A </li></ul><ul><ul><li>Eg: Ask your favourite artist/band questions for them to answer on a specified date. </li></ul></ul><ul><li>MULTIMEDIA PRESS CONFERENCES </li></ul><ul><ul><li>Eg: Post a video press release. Field and answer questions at a specified time. </li></ul></ul><ul><li>CAMPAIGNING </li></ul><ul><ul><li>Eg: Political. Environmental. Charities. Advertising. </li></ul></ul>
  6. 6. SIMPLE SOCIAL INTEGRATION <ul><li>Automatic integration with blogs & other social multimedia networks and systems. </li></ul><ul><ul><ul><li>Wordpress, Blogger, TypePad, Twitter, Flickr, Blip.tv, MySpace, NetVibes, iGoogle, etc. </li></ul></ul></ul><ul><ul><li>Embeddable widgets and players. </li></ul></ul><ul><ul><li>Cross-post a single post or the full conversation. </li></ul></ul><ul><ul><li>RSS feeds at every post or reply level. </li></ul></ul><ul><ul><li>Subscribe to any channel, user or post. </li></ul></ul><ul><ul><li>Developer API – RSS, JSON, REST / list and post. </li></ul></ul>
  7. 7. DESKTOP MOBILE VIDEO IMAGES TEXT AUDIO LINKS EMAIL ATTACHMENT FILE UPLOADER DESKTOP RECORDER FILE UPLOADER YOUTUBE BLIP.TV QIK SEESMIC FLICKR SLIDESHARE START A NEW CONVERSATION OR POST A REPLY TO ANY CHANNEL WEBSITE BLOG TWITTER MYSPACE iGOOGLE NETVIBES RSS FEEDS AND API DATA FOR OTHER LOCATIONS AND APPLICATIONS FLICKR ZOOOMR YOUTUBE BLIP.TV SEESMIC AUTOMATICALLY SHARE AND EMBED TO YOUR EXISITING NETWORKS AND DESTINATIONS PARTICIPATION GLOBAL COMMUNITY WIDGETS STANDALONE SHORT URL
  8. 8. CHANNELS.PHREADZ.COM <ul><li>NEWS </li></ul><ul><li>TECHNOLOGY </li></ul><ul><li>MOVIES </li></ul><ul><li>MUSIC </li></ul><ul><li>BOOKS </li></ul><ul><li>SPORTS </li></ul><ul><li>KARAOKE </li></ul><ul><li>COOKING </li></ul><ul><li>YOUTUBE </li></ul><ul><li>BLIP.TV </li></ul><ul><li>QIK </li></ul><ul><li>SEESMIC </li></ul><ul><li>SLIDESHARE </li></ul><ul><li>...and many more! </li></ul>
  9. 9. SPECIAL THANKS TO TECHCRUNCH UK FOR THE OPPORTUNITY TO BE HERE AND ALL THE GREAT PHREADZHEADS TESTERS! [email_address]

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