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Future Trends in Small Group Team Training - Research and Best Practices from Penn State University and Les Mills
- 10. LES MILLS INTERNATIONAL © 2012
REVENUE STREAMS
UNASSISTED
EXERCISE
PERSONAL
TRAINING
SMALL
GROUP
TRAINING
GROUP
EXERCISE
- 11. LES MILLS INTERNATIONAL © 2012
SUMMARY
STAY ON TREND
INCREASE MEMBER ENGAGEMENT
ACCESSIBLE PT
GREATER REVENUE
A
NOW
OPPORTUNITY
- 13. LES MILLS INTERNATIONAL © 2012
13
# KEY TO SUCCESS
YOUR ACTION
TRENDS MATTER
Be on top of lasting trend. Avoid fads.
Re-engage members
GREAT PROGRAMMING
Aim for a range of relevant programs that
are motivating
NAIL THE BUSINESS MODEL
Set a clear goal and choose a model that
supports.
GET EVERYONE ON BOARD
In-depth Program knowledge.
Educate staff on benefits
RECRUIT AND TRAIN THE
RIGHT PEOPLE
Qualified professionals
Find new talent and support growth
GET THE WORD OUT
Have awesome marketing material. Use all
avenues to promote
DIFFERENTIATE FROM
GROUP FITNESS
Have a solid implementation plan in place
#1
#2
#3
#4
#5
#6
#7
- 14. LES MILLS INTERNATIONAL © 2012
14
TRENDS
MATTER
#1
GROUP PERSONAL TRAINING
CERTIFIED PROFESSIONALS
STRENGTH TRAINING
BODYWEIGHT TRAINING
CHILDREN AND OBESITY
WEIGHT LOSS
EXERCISE FOR OLDER ADULTS
PERSONAL TRAINING
FUNCTIONAL FITNESS
CORE TRAINING
Thompson,
W.
Health
&
Fitness
Journal,
Oct.
29,
2012.
News
release,
American
College
of
Sports
Medicine
- 17. LES MILLS INTERNATIONAL © 2012
17
PewResearchCenter
MILLENNIALS
A PORTRAIT OF GENERATION NEXT
Confident.
Connected.
Open to Change.
PewResearchCenter
THE MILLENNIAL TRENDS
- 19. LES MILLS INTERNATIONAL © 2012
Millennials.
vigorous
ing out at a
nterviewed for
likely to
aid they had
24 hours.
members of the
ed in the past 24
are likely due at
y are Millennials
less likely than
r have children,
e for exercise.
likely than
-29 say they got
ompared with 48% of women. The gender gap among older adults is
Millennials and Exercise
% saying they got vigorous exercise in the
past 24 hours
46
56
48
42
39
All
Millennial
Gen X
Boomer
Silent
MILLENIALS LOVE EXERCISE
- 20. LES MILLS INTERNATIONAL © 2012
20
MILLENIAL MEN TRAIN MORE
68
48
32
52
0 20 40 60 80 100 120
Men
Women
Exercise
No exercise
- 22. LES MILLS INTERNATIONAL © 2012
REFERRAL
Mostloyalmembers
ACQUISITION
Potentialguestdriver
RETENTION
Highusage
MEMBER LIFE CYCLE
- 23. LES MILLS INTERNATIONAL © 2012
Isolation
Genericbasicprogramming
Instructordrivenprograms
Primarycertificationsrequired
Requiredbusinesssilo
managedby“GXinstructor
mademanager”
Value
Programdrivenscheduling
withsportsconditioningto
dancetomindbody
RiseofstudiospaceforCF,
MMA,Yoga,Barre,etc..
Hybridinstructorsontherise
–PTandGX
Offense
UsebenefitsofGroupFitness
asaprimarysellingfocusin
clubs
Keyisdifferentiationon
execution–service&
experiencemorethanproduct
Programmingbysegment–
youth,senior,babyboomer,
athletes
YESTERDAY, TODAY AND TOMMOROW
Future
Present
Past
- 24. LES MILLS INTERNATIONAL © 2012
IsitGroupXorisitTraining?
§ Segregatedfitnessteams
§ Trainersdon’tutilizeGroupX
§ GroupXinstructorsdon’tsupportPT
§ Membersalignbasedonexperience
Programmingdeterminesbest“coach”intheclub
OWNERSHIP OF SMALL GROUP SPACE
- 25. LES MILLS INTERNATIONAL © 2012
WHATPROBLEMAREYOUSOLVING?
• Activeclientgrowth
• Frequencyofclientinteractions
• Margingrowth
• Careerenhancement
Programmingdeterminesbest“coach”intheclub
CAVEATS
• Activeclientcannibalization
• Flatrateversussessionburn
• Programmedorfreestyle?
• Howtoenticenewpeople
START AT THE BEGINNING
- 26. LES MILLS INTERNATIONAL © 2012
BEFORE
§ ABC’sofSales
§ Servicesecondary
§ Onesizefitsall
§ Traditionaladvertising
§ Wordofmouthreferrals1to1
Vendorssellfortoday,partnerssellfortomorrow
NOW
§ Salesplusservice
§ Educationmatters
§ Differentiatedofferings
§ Socialmediaimpact
§ Wordofmouthreferral1to10/100/1000
VENDORSHIP TO PARTNERSHIP
- 27. LES MILLS INTERNATIONAL © 2012
27
GREAT
PROGRAMMING
#2
COMPELLING EXPERIENCES
MEASURABLE RESULTS
HIGH MOTIVATION
HIGH ADHERANCE
HIGH RETENTION
LESS TRAINER DEPENDENT
- 38. LES MILLS INTERNATIONAL © 2012
REDUCE RISK OF DISEASE
IMPROVE SATISFACTION WITH
DAILY LIFE.
WHY DO WE
CARE ABOUT
EXERCISE?
- 39. LES MILLS INTERNATIONAL © 2012
39
WHAT IS
HIIT?
DELIVERS FASTER RESULTS WITH SHORTER WORKOUTS
SUPPORTS LEAN MUSCLE AND FAT LOSS THROUGH HIGHER
HGH PRODUCTION
IMPROVES AEROBIC CAPACITY
SIGNIFICANTLY INCREASES
METABOLISM
BURNS MORE FAT
- 40. LES MILLS INTERNATIONAL © 2012
40
We conducted a six week intervention to find
out if LES MILLS GRIT™SERIES can improve the
health and happiness of already fit adults
RESEARCH – GET FIT WITH GRIT
- 42. LES MILLS INTERNATIONAL © 2012
42
GROUP 2 - GRIT
• 2
x
30
minute
LES
MILLS
GRIT™SERIES
• 2
x
60
minute
cardio*
• 2
x
60
minute
BODYPUMP™
GROUP 1 – NO GRIT
• No
LES
MILLS
GRIT™SERIES
• 3
x
60
minute
cardio*
• 2
x
60
minute
BODYPUMP™
*Cardio
could
be
a
combinaHon
of
Les
Mills’
BODYATTACK™,
BODYCOMBAT™,
RPM™
or
BODYSTEP™
2
groups
of
42
Fit
Adults
worked
out
5
hours/week.
- 44. LES MILLS INTERNATIONAL © 2012
44
Group 2
GRIT
DIFF
Group 1
No GRIT
OXYGEN CONSUMPTION
INCREASE
1.7%
6.4%
+4.7%
- 47. LES MILLS INTERNATIONAL © 2012
47
RESEARCH SUMMARY
1. GRIT IS SCIENTIFICALLY PROVEN TO BOOST
YOUR HEALTH
2. PARTICIPANTS RATED THE TRAINING SESSIONS
AS A POSITIVE EXPERIENCE
3. HIGH LEVELS OF SATISFACTION WITH
CHALLENGING INTENSITY
- 48. LES MILLS INTERNATIONAL © 2012
48
NAIL THE
BIZ MODEL
#3
SIZE MATTERS
SMALL GROUP OR TEAM?
HOW MUCH TO CHARGE?
TRAINER PAY RATE?
SMALL = 3-9, TEAM = 10-20
- 53. LES MILLS INTERNATIONAL © 2012
53
NAIL THE
BIZ MODEL
#3
PAYMENT OPTIONS
1. DROP IN RATE: $10-25/WORKOUT
2. BULK SESSIONS: DISC 15-25%
3. EFT PREMIUM MEMBERSHIP
4. PROGRAM BLOCK: $/WEEK/SESSIONS
- 54. LES MILLS INTERNATIONAL © 2012
54
NAIL THE
BIZ MODEL
#3
TRAINER COMPENSATION
1. FLAT RATE - $20-$40
2. COMMISSION -30-40%
3. PER HEAD - BASE+PER HEAD
- 55. LES MILLS INTERNATIONAL © 2012
55
THE RESULTS
• Gross:
$4,320
per
month
• Net:
$2,934
per
month
THE MODEL
• Premium
=
$15
• Bulk
discount
=
$12
• 9
x
30
min
sessions/week
• 8
people
per
session
• Trainer
pay
=
$10
base
+
$2
per
head
EXAMPLE
- 56. LES MILLS INTERNATIONAL © 2012
56
THE MODEL
• 6
week
bootcamp
• Package
=
$120
• Unlimited
sessions
• 12
x
30
min
workouts
per
week
• Flat
Trainer
pay
=
$20
EXAMPLE 2
THE RESULTS
• Gross:
$7,000
per
bootcamp
• Net:
$5,800
per
bootcamp
- 57. LES MILLS INTERNATIONAL © 2012
57
GET EVERYONE
ON BOARD
#4
EQUIP ALL STAFF WITH INFO
BRIDGES DEPT GAPS
CREATES COMMUNITY
- 58. LES MILLS INTERNATIONAL © 2012
58
RECRUIT & TRAIN
THE RIGHT PEOPLE
#5
HIRE WISELY
AUTHENTICITY
PERSONALITY
QUALIFICATION
LEADERSHIP
BUY-IN
- 60. LES MILLS INTERNATIONAL © 2012
60
GET THE
WORD OUT
#6
BE INTERACTIVE
VISIBLE MARKETING TOOLS
EMAIL & SOCIAL MEDIA
DEMO WORKOUTS
DEALS & INCENTIVES
- 61. LES MILLS INTERNATIONAL © 2012
61
GET A HOT WEBSITE
Builds strength and tones lean muscle. Builds power and increases speed and leg strength. Maximizes your calorie burn within the workout and
helps burn fat for hours afterwards.
LES MILLS GRIT™
STRENGTH LES MILLS GRIT™ PLYO LES MILLS GRIT™ CARDIO
CLASSES FIND A CLASS INSTRUCTORS
CLUBS AND
FACILITIES
COMMUNITY STORE
YOUR PROFILE LOGIN / REGISTER USA - West Coast (change) follow us
LES MILLS GRIT™SERIES will push you to your
max, and beyond.
Get the up close and personal attention of small
group or team training. With your coach right down
on the floor with you, motivating you and the team,
you won’t believe how hard you can work out.
FIND OUT MORE
With 14,000 clubs in 80 countries
worldwide, there’s a Les Mills class
near you.
FIND A CLASS
Search Now
Introducing the LES MILLS
SMARTBAR™, a cutting-edge
ergonomic design that speeds up
plate transitions and helps you
maximize your workout.
GETTING IN SHAPE JUST GOT EVEN FASTER
Find out more
ABOUT LES MILLS VACANCIES MEDIA CENTRE RESEARCH CONTACT US TERMS OF USE PRIVACY POLICY FAQ SITE MAP © Les Mills International Ltd 2013. All Rights Reserved.
- 70. LES MILLS INTERNATIONAL © 2012
70
DIFFER
FROM GROUP X
#7
CREATE VALUE
LIMIT NUMBERS
OUTSIDE THE GROUP EX STUDIO
RECRUIT PERSONAL TRAINERS
OFFER FITNESS EVALUATION,
NUTRITION & TEAM BUILDING
- 83. LES MILLS INTERNATIONAL © 2012
83
a
v 3.0
May 2012
©LesMillsInternational
21 DAY CHALLENGE
WELCOME...
...toLESMILLSGRIT™SERIES21DayChallenge.Firstthing’sfirst–you
needtoknowthisisgoingtobehard.
Thisisn’tjustanotherfaddiet,thisWORKS.Thisisawaytoresetyour
bodytohealthiereatingpatterns.
Ifyouchoosetoputyourbodythroughthisprogram,youaregoingto
loseweightandfat.
Therearemanywaystoloseweight,sure,butthisplanwillmaintain
yourenergylevelsandmusclemass.Italsoletsyoueatnormalwhole
unprocessedfood.
Oh,anditonlytakes3weeks–notthatlongwhenyouthinkaboutit.
Sowhynotgiveitago?
Promise,youwon’tregretit.Youwillonlyregretnottryingitsooner.
Corey Baird
C.H.E.K Practitioner and Poliquin-certified Strength Conditioning
Specialist, Levels 1 & 2. International Master Trainer, Les Mills
International Ltd
Dr Jackie Mills B Phys Ed, MBCh B, Dip Obstetrics
Group Fitness Director, Les Mills International Ltd
Diana Mills BA
Creative Director, Les Mills International Ltd
2
LESMILLSGRIT™SERIES21daychallenge,
willresetyourbodytoahealthiereating
patternwithabenefitoflosingbodyfat,
especiallyaroundyourwaist.Itdoesall
ofthiswhilemaintaingyourenergylevels
andleanmusclemass.Youalsogettoeat
normalwholefoods.
THE 21DAYCHALLENGE
21 days high protein, low carb – this plan is going to literally rip the
fat off you.
5 meals per day for women, 6 meals per day for men. One of these is
a post-workout protein shake.
The other 4/5 meals are:
1.Protein
1 palm full (size and thickness of the palm of your hand) of lean beef,
lamb, chicken, duck, turkey, fish, shell fish, pork or eggs
2.Fat
A thumb size of nuts and seeds, Avocado, Olive oil, Fish oil or
Flaxseed oil.
3.Vegetables(non-starchcarbs)
1-2 handfuls of Broccoli, Lettuce, Cabbage, Cauliflower, Green beans,
Asparagus, Mushrooms, Brussels sprouts, Cucumber, Spinach,
Watercress, Onions, all forms of Peppers, RAW Carrots, Tomatoes,
Zucchini, Egg plant.
Yes all three: each meal = protein + fat + vegetables
Sound impossible? It’s not. Just do it!
Postworkoutshake1,2
Drink within 10 minutes of working out.
Women 0.3 grams of protein per kg of body weight.
Men 0.5 grams of Protein per kg of body weight.
This is worth doing – it will stop that “I’d rather put wild ferrets down
my pants than work out” feeling the day after a big training session.
Hydration3
Take your body weight in kilograms and multiply by 0.033 = Litres of
water per day.
Add one extra glass of water for every hour of exercise.
To get some extra trace minerals, add 1 small pinch of unrefined sea salt
to every litre of water and this will also to help maintain hydration levels.
FOOD? YES!
- 85. LES MILLS INTERNATIONAL © 2012
85
# KEY TO SUCCESS
YOUR ACTION
GREAT PROGRAMMING
Aim for a range of relevant programs that
are motivating
TRENDS MATTER
Be on top of lasting trend. Avoid fads.
Re-engage members
NAIL THE BUSINESS MODEL
Set a clear goal and choose a model that
supports.
GET EVERYONE ON BOARD
In-depth Program knowledge.
Educate staff on benefits
RECRUIT AND TRAIN THE
RIGHT PEOPLE
Qualified professionals
Find new talent and support growth
GET THE WORD OUT
Have awesome marketing material. Use all
avenues to promote
DIFFERENTIATE FROM
GROUP FITNESS
Have a solid implementation plan in place
#1
#2
#3
#4
#5
#6
#7