2. The GBTA Sustainability Committee
Mission
The objective of the Sustainability Committee is to provide leadership and
resources to help GBTA member organizations balance the social,
economic and environmental impact of their business travel programs.
The committee’s key objectives include:
• Develop resources and education programs to help GBTA members
integrate sustainability into their travel management programs as a
means to add value to the bottom line
• Serve as consultants to the GBTA and member organizations in
communicating and promoting sustainable travel and management
strategies and practices
• Identify new ideas and initiatives to drive innovation through
sustainable design in travel and meeting management
• Act as conduit to provide feedback gathered from specific member or
market surveys in order to develop ongoing sustainability programs for
the GBTA and its membership
2
3. The GBTA Sustainability Committee
Claire Blade, Chair Joanne McNellis Coelho Bernard Harrop
Global Travel Manager/Global Travel Corporate Travel, Strategic Sourcing Head of Sustainability
Symantec Corporation Wyndham Worldwide GBTA Europe ICARUS
Blake Miller, Vice-Chair Marie Downey, CTE Ian Lipton
Director of Business Travel Director, Global Corporate Accounts Chief Operating Officer
InterContinental Stephen F. Austin United Airlines The Carbon Accounting Company
Jane Bankester, CCTE, GLP, CTC Bruce Finch Denise Naguib
Global Travel Director Director, Global Travel Corporate Senior Director, Sustainability
World Vision, Inc. Autodesk, Inc. Marriott International, Inc.
Cathy Barthel Victoria Gutowski, CCTE Robert Wade, CCTE
Regional Sales Manager Senior Manager, Travel and Food Services Corporate Travel Manager
Enterprise Holdings USG Corporation Wireless Advocates
Richard Caulder GBTA Staff Liaison
Sr. Principal, Marketing Joseph Bates
Sabre Travel Network Vice President, Research
GBTA Foundation
3
4. Today’s Topics
Project ICARUS
What is CSR?
How does CSR relate to travel?
How does it relate to you?
Getting Started
Resources
4
5. Project ICARUS
The Global Resource
for Sustainability
• Research
• Education
• Tools
• Recognition
• Advocacy
5
7. How Sustainability Works in Corporate Travel
Stakeholder Support
Health and Wellbeing
Human and Labour Rights
Safety and Security
Climate
Demand Social change
Management
Resource
Operations Management
Resources Bearable Equitable Environmental
Risk Protection
Sustainable
Economic Environment Biodiversity
Viable
7
8. Marriott’s Spirit to Preserve
Marriott's Strategy for Contributing to
Environmental Conservation
• With an increase in global travel comes
corporate responsibility for mitigating our
business impact on the natural
environment
• Goals include:
• Further reduce energy and water
consumption 20% by 20201
• Energy 20 percent per kWh/conditioned
m2; Water 20 percent per occupied room
(POR). Baseline: 2008
• Empower hotel development partners to
build green hotels
• Green the supply chain
• Educate and inspire associates and
guests to conserve and preserve
8
9. Why Become More Sustainable?
Implement ‘SMART’ Choices
to
Optimize your Travel Spend
Increase Value for Your Business
9
10. What does Project ICARUS do?
Provides guidance to those wishing to act, and
influence over those who feel they don't need to act!!!
Key components:
• Provide a forum for sharing and driving global best
practices, policies, tools and innovation in sustainability
• Inform, educate, and advise about the importance of the
social, environment and economic aspects of sustainability
• Continually develop the definitive source of toolkits,
information sharing, networking and events
• Recognize global/regional organizations and individuals
who excel in this field via buyer & supplier medals and
awards
10
12. Project ICARUS Organization Structure
GBTA
Foundation
Global Advisory
Board
Head of
Integrity Board
Sustainability
North Australia/New
Europe Asia L. America
America Zealand
12
13. Gold Medal Program - Buyers and Suppliers
2 levels:
1. Commitment:
• Organizations can make a public statement of commitment
to start to implement a business travel and meetings
sustainability program and to move towards gaining a Project
ICARUS Gold Medal
2. Gold Medal:
• Given on provision of evidence of industry
leadership and actions, as well as a
commitment to stakeholders
13
15. Annual Outstanding Achievement Awards
The Project ICARUS Global Advisory Board will
recognize travel buyers and suppliers who can provide
evidence of:
• best in class delivery of the key principles of sustainability in travel
and meetings programs
and/or
• outstanding contribution to furthering the goals of sustainability in
travel and meetings programs
‘Outstanding Achievement Awards’ will be made annually on a
regional basis to recognize leading travel buyers who have made a
special contribution during the year
In addition: there will be ‘Global ‘Outstanding Achievement
Awards’ announced at the International Convention
15
16. NORAM Outstanding Achievement Awards
Finalists:
Travel Buyer Travel Supplier Travel Supplier
Intermediaries Transportation
Microsoft Corporation ATIV software The Lufthansa Group
Oracle Corporation Green Hotels Global United Continental
Holdings Inc.
Intel Corporation Sabre Holdings
Enterprise Holdings
The Hertz Corporation
16
18. Project ICARUS – Going forward
• Global expansion & continued development of the
website
• New toolkits, benchmarking tools, research and
reports
• Guides to sustainable travel
• Gold Medal and Outstanding recognition program
• Education programs / Academy leadership programs
• Building a network of sustainability practitioners and
experts
18
23. CO2 in Transportation
• Total climate change impact of all greenhouse gasses caused by
item or activity
23
24. The CO2 Footprint in Corporate Travel
Global CO2 Footprint
Facilities Travel
23% 28%
Core
Operations
42%
Other
7%
• 3,000+ companies report greenhouse gas emissions
to measure their sustainability performance.
• Expected to triple in the next two years
24
25. GBTA 2011 CSR Survey Results
Level of CSR Involvement:
• 41% of the 298 respondents indicate Total CSR Initiatives
their organization participates in at (n=123)
least one travel-related CSR initiative
4 or
including: more,
• Setting carbon reduction targets 17%
One,
42%
• Measuring their environmental footprint Three,
• Purchasing carbon offsets 18%
• Including CSR initiatives in written travel policy
Two,
• Instituting specific CSR travel programs such 23%
as carpooling or use of green hotels
• Changed one or more suppliers in order to
comply with CSR related travel policies
• Use environmental data to influence traveler
selections.
25
26. Company Travel Policy
“Does your company's travel policy recommend that you
consider booking your travel (air, car, etc.) in an
environmentally friendly manner (e.g., recommend options
with a lower CO2 footprint)?”*
Response Frequency
No 63.9%
Yes 20.2%
I don't know 15.9%
* CMI Green Traveler Survey Oct. 2010
26
28. Getting Started, continued
• Understand your company’s goals, stakeholders, infrastructure
and CO2 footprint
• How important is sustainability for your company brand and
reputation?
• How are carbon emissions of the core business activities
measured?
28
29. Responsible Procurement
• Getting started with sustainability
-related metrics
– Example RFP questions:
- What environmental programs
does the company have in
place?
- Can you provide reports on a
regular basis that show the
CO2 emissions directly linked
to your services?
- What products/services can
you provide with a smaller CO2
footprint?
29
31. Focusing on the “more” in “Doing More
with less”
Double “Double Date” / “Double Destination”
Destination If you have to travel, make sure you meet
one or more additional persons while you
are there. This will lead to more satisfied
clients, more prospects and leads, and
+ + better leverage of our collective strength.
Double “Double Delivery” / “Double Impact”/
Delivery “Extended Impact”
Think about how to add more value to the
client for the same amount of traveling,
e.g. by means of a “virtual client project
community” or virtual workshop follow up
etc*.
All rights reserved 31
34. Groups and Meetings
• Best Practice Detail in Toolkit
– Venue suppliers
– Hotel suppliers
– Ground Transportation
– Food & Beverage
– Communication & Marketing
– General Services Contractors
– Exhibitors
34
35. CSR Module (new)
• Due to the overwhelming amount of custom CSR questions
requested in 2010 by buyers, the Association requested a
new CSR module to be added.
This new module consists of 20 total questions
These questions relate to the following categories:
Hotel Certifications
Carbon Measurement
Water Measurement
Energy Intensity Measurement
Waste Diversion
Hotels Overall CSR Program
35
36. Technology to Support CSR
• Calculating the CO2 footprint
– Influencing decisions during booking
– Reporting and forecasting
• Demand management
– Virtual meetings and technology
– Dynamic messaging
– Vendor highlighting & policy
• Procurement
– Sustainable supplier selection and highlighting
• Paperless travel management
– Mobile solutions
36
