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The Quantified Self Movement and What It Means for Employee Wellness
- 2. Our Company’s Mission Creating a healthier world by leveraging social influence to engage people in healthy activities Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 2
- 3. Today’s Agenda 1. Quantified Self Overview 2. Why This Is A Good Thing 3. Quantified Self Apps 4. Quantified Self Devices 5. What To Do With All This Data 6. What Does It Mean For Corporate Wellness? Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 3
- 4. Quantified Self Overview Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential
- 5. What Is Quantified Self? • Quantified Self is a movement to incorporate technology into data acquisition on aspects of a person's daily life in terms of inputs (e.g. food consumed, quality of surrounding air), states (e.g. mood, blood oxygen levels), and performance (mental and physical) • Tracking and measuring aspects of your life to find ways to make it better • Tracking calories with a mobile app to lose weight • Tracking physical activity with a pedometer to increase exercise • Tracking sleep time and quality to improve restfulness Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 5
- 6. An Entire Ecosystem Is Emerging Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 6
- 7. Who Is Self Tracking? • 15% of internet users tracked weight, diet, exercise online • Women are more likely to do it than men • People are more likely to track after significant health change (pregnancy, weight gain/loss, smoking cessation) Data from www.pewinternet.org Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 7
- 8. This Is A Growing Movement Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 8
- 9. Sold Out Conferences! Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 9
- 10. Why This Is A Good Thing Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential
- 11. Some Benefits of Quantified Self • Learn your numbers • Baseline assessment, level of awareness • Gain unexpected insight • Pattern discovery, correlations • Form habits • Can become part of a routine or even addictive • Invite others to help you improve • Ability to send the results to friends, family, physician Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 11
- 12. Quantified Self Boosts Activity • The use of a pedometer is associated with significant increases in physical activity and significant decreases in body mass index and blood pressure. • Regular pedometer users significantly increased their physical activity by 2,491 steps per day more than control participants. http://jama.jamanetwork.com/article.aspx?articleid=209526 Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 12
- 13. Quantified Self Boosts Weight Loss • Using an online tracker to count calories and receive personalized feedback more than doubled weight losses • The number of individuals achieving a weight loss of at least 5% more than tripled http://www.cfah.org/hbns/archives/viewSupportDoc.cfm?supportingDocID=965 Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 13
- 14. Message From The Surgeon General “We can't look at health in isolation. It's not just in the doctor's office. It's got to be where we live, we work, we play, we pray.” U.S. Surgeon General Dr. Regina Benjamin, M.D. Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 14
- 15. Quantified Self Mobile Apps
- 16. Cardiio – Heart Rate Tracking Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 16
- 17. Waterlogged – Hydration Tracking Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 17
- 18. Meal Snap – Diet Tracking Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 18
- 19. The Eatery – Social Diet Tracking Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 19
- 20. Moodpanda – Mood Tracking Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 20
- 21. Bike Tracking -- MapMyRide Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 21
- 22. Quantified Self Devices Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential
- 23. Fitbit – Activity Tracking Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 23
- 24. Nike – Fuelband Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 24
- 25. Zeo – Sleep Tracking Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 25
- 26. BodyMedia Patch Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 26
- 27. Adidas Tennis Performance Bra Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 27
- 28. NanoSonic EKGear Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 28
- 29. Under Armour E39 Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 29
- 30. Maybe This Is Getting Out of Hand Photo: Ariel Zambelich/Wired Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 30
- 31. OK, This Really Is Out of Hand... Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 31
- 32. Incredible, Shrinking Technology "What used to take up a building now fits in my pocket, and what fits in my pocket will fit inside a blood cell in 25 years.” Ray Kurzweil, inventor and futurist Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 32
- 33. What To Do With All This Data
- 34. Learn from Data Visualization Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 34
- 35. Share • Friends, family, employer, health plan, providers, etc. Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 35
- 36. Compare Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 36
- 37. Compete Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 37
- 38. What Does It Mean for Corporate Wellness?
- 39. Validated Data for Outcomes Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 39
- 40. Validated Data for Incentives Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 40
- 41. Improving Accessibility Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 41
- 42. Boosting Engagement Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 42
- 43. Challenges • Cost Devices are often >$100 per piece • Accessibility Do all employees have a smartphone? • Infrastructure Can these work within corporate firewalls? • Privacy Do they comply with HIPAA and other guidelines? Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 43
- 44. Summary
- 45. Key Takeaways From This Webinar Quantifying your health can have many benefits The Quantified Self movement is growing quickly The rise is being fueled by technology in mobile apps, devices, sensors, GPS, photography, and more These tools can improve the validity and measurability of your corporate wellness program Cost and technology integration continue to represent major barriers to massive adoption Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential
- 46. ShapeUp Device Integrations • Current • Upcoming Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential
- 47. ShapeUp Offers A Total Solution Incentive Online Fitness Tracking & Coaches Management Activity & Nutrition Connected Challenges Devices Social Wellness Platform Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 47
- 48. Thanks For Joining Us Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 48
- 49. We’re Giving Away Three Fitbits! Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 49
Editor's Notes
- Put Simply - tracking and measuring of aspects of your life to find ways to make it better
- From NYTimes article, The Data Drive Life:“We tolerate the pathologies of quantification — a dry, abstract, mechanical type of knowledge — because the results are so powerful. Numbering things allows tests, comparisons, experiments. Numbers make problems less resonant emotionally but more tractable intellectually. In science, in business and in the more reasonable sectors of government, numbers have won fair and square.”From the languor of the analyst’s couch to the chatty inquisitiveness of a self-help questionnaire, the dominant forms of self-exploration assume that the road to knowledge lies through words. Trackers are exploring an alternate route. Instead of interrogating their inner worlds through talking and writing, they are using numbers. They are constructing a quantified self.But when the familiar pen-and-paper methods of self-analysis are enhanced by sensors that monitor our behavior automatically, the process of self-tracking becomes both more alluring and more meaningful. Automated sensors do more than give us facts; they also remind us that our ordinary behavior contains obscure quantitative signals that can be used to inform our behavior, once we learn to read them.
- Cardiio works by having you look straight into the front camera of your iPhone to measure your heart rate. See how your heart rate changes over time through visualizations of your data
- Set your water drinking goalChoose the picture of current water glass to record your drinkAdd new containers with the photo button
- Use smart phone to take pictures of the meals you eatMeal Snap tells you what food was in your meal and provides a rough estimate of the calories you consumed
- Use smart phone to take pictures of the meals you eatMeal Snap tells you what food was in your meal and provides a rough estimate of the calories you consumed
- Log food, activities and weight to track progress towards your goals.Daily calorie target will automatically update based on how active you are and helps you reach your weight goal. Updates your data whenever you sync the Fitbit Tracker or Fitbit Aria scale.
- Evaluates sleep data and tells you not how well you're sleeping along with areas of your sleep that need improvementThe app then draws from Zeo's sleep knowledge to offer targeted pieces of advice about how to improve your sleep
- This disposable, peel-and-stick, biometric patch developed is used in conjunction with preliminary evaluations for weight management.
- The Adidas Tennis Performance Bra includes a built-in miCoach heart sensor, an exercise tracker built right into the front of the bra that tracks calories burned as well as your heart rate.
- NanoSonic’sEKGear™ Sensor Shirt automatically measures heart rate and EKG, and wirelessly transmits the information to a remote display and storage unit.
- Training shirt with removable electronic monitor that tracks:Heart rateBreathing rateSkin surface temperatureTriaxial accelerationData stored on internal hard drive that can be synced to a handheld or laptop device
- As I was doing the research for this webinar, I started to think..... Maybe this is getting a bit out of hand.
- And then I saw this --- built in trackers right into your underwear, and I knew it had gone too far.
- But where is it going in the future?
- Better measurement of the impact of your program. Most employers aren’t measuring it or can’t. This will help you quantify the outcomes. We’ve seen a great rise in the number of employers who want validated weight loss data for example.
- Much of that demand is being driven by incentives! Employers are giving away cold, hard cash. So they need to make sure results are honest and accurate and standardized.
- Employees not in front of a computer, new ways to reach more employees, let them take their health and fitness wherever but still get credit for it!
- Devices have tremendous appeal. Can even be used as an incentive. People love them. I’ve never seen so much excitement in wellness than what I get when I give someone a Fitbit – it’s just incredible.