Health Club Design - Thought Leadership

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Best practice on interior and exterior design concepts for future of fitness

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Health Club Design - Thought Leadership

  1. 1. DESIGNING A HIGHLY MOTIVATIONALFITNESS ENVIRONMENTATTRACT AND RETAIN THOUSANDS OF MEMBERS AND GUESTS 1 LES MILLS INTERNATIONAL © 2012
  2. 2. GROWING MEMBERSHIP AND PROFITFOCUS ON GETTING MORE PEOPLETHROUGH THE DOOR MORE OFTENAttendance is the most important metric in our industry. But is one ofthe least measured by club owners. Regular attendees renew theirmemberships, refer their friends and promote their clubs at staggeringrates compared to members who pay but seldom use their gyms…andare willing to pay more LES MILLS INTERNATIONAL © 2012
  3. 3. THREE OPPORTUNITY FOR GROWTHWHITE PAPER FUTURE OF FITNESS1. Exertainment2. Community/Building bonds3. HealthWE BELIEVE WE CAN COMBINE THESE UNDER ONE HEADING… 3 LES MILLS INTERNATIONAL © 2011
  4. 4. MOTIVATION LES MILLS INTERNATIONAL © 2011
  5. 5. CLUB DESIGN| DESIGN WITH A PURPOSEHow can you play with your environment,architecture, layout, aesthetics, music,lighting, volume etc to create a feeling ofenergy, movement, motivation and encourageconnection between people? LES MILLS INTERNATIONAL © 2011
  6. 6. HIGHLY MOTIVATIONAL CLUB DESIGN10 TIPS 6 LES MILLS INTERNATIONAL © 2012
  7. 7. HIGHLY MOTIVATIONAL CLUB DESIGN1. DESIGN WITH A PURPOSE - KNOW YOUR BRANDWhen you know your brand and the experience you want to offer – you can define your“image” via the architecture, color, graphics and lighting you use.Before you work on design – and ideally, before you even look for a club location orbuilding, be 100% clear on:!  What is your brand identity?!  Who are you as a club & why?!  What is your story and how do you want to tell it? You have to tell your story well and the place to start with is your box. How does it feels? How does it looks like? Who do you target?!  Who is your main target market?!  What is your value proposition – and how will you deliver on it? 7 LES MILLS INTERNATIONAL © 2012
  8. 8. HIGHLY MOTIVATIONAL CLUB DESIGNNorthern Arena, Silverdale North Auckland, New Zealand!  Swim training and gym facility – pool, health & fitness, physio services, gymnasium, GF facility!  Goal to add “WOW” factor to existing club design, pool and GX studios!  Bring the ‘water’ theme alive and recognize most pool users would be children 8 LES MILLS INTERNATIONAL © 2012
  9. 9. HIGHLY MOTIVATIONAL CLUB DESIGNNORTHERN ARENA – Color! Create Big Impact! Reflect vibrant “take no prisoners” motivational approach to exercise 9 LES MILLS INTERNATIONAL © 2012
  10. 10. HIGHLY MOTIVATIONAL CLUB DESIGNNORTHERN ARENA – Architecture! Rounded/curved walls mimic water and waves! Provide natural flow towards pool! Wave-themed pattern repeated on flooring 10 LES MILLS INTERNATIONAL © 2012
  11. 11. HIGHLY MOTIVATIONAL CLUB DESIGNNORTHERN ARENA – Color! Continued in pool area! Wall design meant to look like refracted light under water 11 LES MILLS INTERNATIONAL © 2012
  12. 12. DESIGN WITH A PURPOSE | CLUB DESIGNNORTHERN ARENA – Lighting! “School of fish” created by 52 suspended fish silhouette lights leading to pool entrance 12 LES MILLS INTERNATIONAL © 2012
  13. 13. HIGHLY MOTIVATIONAL CLUB DESIGNNORTHERN ARENA – Main Studio, Colour & Lighting 13 LES MILLS INTERNATIONAL © 2012
  14. 14. HIGHLY MOTIVATIONAL CLUB DESIGNNORTHERN ARENA – Main Studio, Colour & Lighting 14 LES MILLS INTERNATIONAL © 2012
  15. 15. HIGHLY MOTIVATIONAL CLUB DESIGNLes Mills New Zealand - Planet Energy !Members should feel they’re special because they’re in a special place – and that theenvironment there takes them to another world… Planet Energy ! 15 LES MILLS INTERNATIONAL © 2012
  16. 16. HIGHLY MOTIVATIONAL CLUB DESIGNLes Mills New Zealand - Planet Energy ! 16 LES MILLS INTERNATIONAL © 2012
  17. 17. HIGHLY MOTIVATIONAL CLUB DESIGNLes Mills New Zealand - Planet Energy ! 17 LES MILLS INTERNATIONAL © 2012
  18. 18. HIGHLY MOTIVATIONAL CLUB DESIGNLes Mills New Zealand - Planet Energy ! 18 LES MILLS INTERNATIONAL © 2012
  19. 19. HIGHLY MOTIVATIONAL CLUB DESIGNGym Box, London – Forward ThinkingSpaced Out!  When myself, Ben Kelly, and BKD’s design director Patrick McKinney first met with Richard, we had a shared vision of a new type of health club. Back then most gyms were bland in design with no character whatsoever – nothing on offer except a few machines and white walls. We clicked instantly - we both wanted to see what features could be revealed in the space, what elements could become interesting. The site in Holborn was perfect as a first venture – The space was challenging and exciting – it was underground, raw. It was semi-industrial and suited our approach which is to use lots of colour, raw materials and taking certain substances and placing them out of context. Richard wanted a boxing ring which immediately set up a tension in the design – a fantastic iconic object that we could contrast with the columns in the basement which would become interesting with the use of lighting.Disco, not Disco!  As the Gymbox ethos embraces music and club culture so passionately we were able to amplify an energy which had never been done in gyms before. With this project there was no baggage or any preconceptions, we wanted to create something new, and to be frank – better. All other gyms are all blonde wood and white walls, such an iodine space, which doesn’t say anything. As we had done with the Hacienda, we wanted to make bold statements, use the language of materials – not be afraid. All Gymbox spaces have a vibrant and exciting interior, using urban and tough materials, finishings and fittings. We were able to be sensible but bold - make a statement. We believe that one’s environment – loud, bright, brash – is a better space to respond to physically, other than the mellow chilled out design which one normally encounters which slows you down. We don’t want members resting, we want them sweating, to loud music, bright colours - much like being in a nightclub, which gives you a buzz.Fast Forward!  Richard has constantly encouraged us to keep challenging our own ideas. Each venue is different, nothing is repeated or formulaic. The gyms have been created in car parks, cinemas, bank vaults… all such different spaces with different characters. We like to respond to these characters. The Bank location for instance had original thick steel vault doors, which led into rooms which were once full of gold bars. When we were in there we could almost smell the gold. We wanted to keep the heavy doors as part of the language and we created a space where people lift heavy weights. All the Gymbox venues are great, heroic spaces. We’re looking forward to the next challenge. 19 LES MILLS INTERNATIONAL © 2012
  20. 20. HIGHLY MOTIVATIONAL CLUB DESIGNGym Box, London – Heroic space! 20 LES MILLS INTERNATIONAL © 2012
  21. 21. HIGHLY MOTIVATIONAL CLUB DESIGNGym Box, London – Heroic space! 21 LES MILLS INTERNATIONAL © 2012
  22. 22. HIGHLY MOTIVATIONAL CLUB DESIGNGym Box, London – Heroic space! 22 LES MILLS INTERNATIONAL © 2012
  23. 23. HIGHLY MOTIVATIONAL CLUB DESIGNGym Box, London – Heroic space! 23 LES MILLS INTERNATIONAL © 2012
  24. 24. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – TEAM/ATHLETIC TRAINING 24 LES MILLS INTERNATIONAL © 2012
  25. 25. HIGHLY MOTIVATIONAL CLUB DESIGNGym Box, London – Heroic space! 25 LES MILLS INTERNATIONAL © 2012
  26. 26. HIGHLY MOTIVATIONAL CLUB DESIGNGym Box, London – Heroic space! 26 LES MILLS INTERNATIONAL © 2012
  27. 27. HIGHLY MOTIVATIONAL CLUB DESIGNGym Box, London – Heroic space! 27 LES MILLS INTERNATIONAL © 2012
  28. 28. HIGHLY MOTIVATIONAL CLUB DESIGNGym Box, London – Heroic space! 28 LES MILLS INTERNATIONAL © 2012
  29. 29. The first thing you will notice is that your gym looks nothing like your living room. In fact itlooks nothing like anything else in the outside world. This is because I want you to forget the outside world while you are here. It is a landscape for the senses, carved out ofmy imagination and built with one objective; to get your heart racing before you ever step onto the treadmill. When you step out of the 9 to 5 world and into ours, I want youenergized. I want your imagination dwarfed. I want you to feel like your whole life just got better. I want you surrounded by extravagance because our world serves as a monument to how successful we have been at changing bodies. Tangible reminders that anything is possible, the only limit is ones own imagination and energy. David Parton. 29 LES MILLS INTERNATIONAL © 2012
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  39. 39. HIGHLY MOTIVATIONAL CLUB DESIGN1. DESIGN WITH A PURPOSE - KNOW YOUR BRANDWho are you?What is your story?What experience do you want to offer members?Where do you want to take them? 39 LES MILLS INTERNATIONAL © 2012
  40. 40. HIGHLY MOTIVATIONAL CLUB DESIGN2.DESIGN STARTS OUTSIDE 40 LES MILLS INTERNATIONAL © 2012
  41. 41. HIGHLY MOTIVATIONAL CLUB DESIGN2.DESIGN STARTS OUTSIDE 41 LES MILLS INTERNATIONAL © 2012
  42. 42. HIGHLY MOTIVATIONAL CLUB DESIGN2.DESIGN STARTS OUTSIDE 42 LES MILLS INTERNATIONAL © 2012
  43. 43. ARCHITECTUREHIGHLY MOTIVATIONAL CLUB DESIGN6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, EQUIPEMENT, FURNITURES… 43 LES MILLS INTERNATIONAL © 2012
  44. 44. HIGHLY MOTIVATIONAL CLUB DESIGN2.DESIGN STARTS OUTSIDE 44 LES MILLS INTERNATIONAL © 2012
  45. 45. HIGHLY MOTIVATIONAL CLUB DESIGN2.DESIGN STARTS OUTSIDE 45 LES MILLS INTERNATIONAL © 2012
  46. 46. HIGHLY MOTIVATIONAL CLUB DESIGN3. HIGH CEILINGS Optimal Height: 7 m (23 f) Minimal Height: 4.5 m (12.5 f) 46 LES MILLS INTERNATIONAL © 2012
  47. 47. HIGHLY MOTIVATIONAL CLUB DESIGN3. HIGH CEILINGS 47 LES MILLS INTERNATIONAL © 2012
  48. 48. HIGHLY MOTIVATIONAL CLUB DESIGN3. HIGH CEILINGS 48 LES MILLS INTERNATIONAL © 2012
  49. 49. HIGHLY MOTIVATIONAL CLUB DESIGN4. Natural lighting 49 LES MILLS INTERNATIONAL © 2012
  50. 50. HIGHLY MOTIVATIONAL CLUB DESIGN4.Natural Lighting 50 LES MILLS INTERNATIONAL © 2012
  51. 51. HIGHLY MOTIVATIONAL CLUB DESIGN4. Natural lighting 51 LES MILLS INTERNATIONAL © 2012
  52. 52. HIGHLY MOTIVATIONAL CLUB DESIGN4. Natural lighting 52 LES MILLS INTERNATIONAL © 2012
  53. 53. HIGHLY MOTIVATIONAL CLUB DESIGN4.Natural Lighting 53 LES MILLS INTERNATIONAL © 2012
  54. 54. HIGHLY MOTIVATIONAL CLUB DESIGN4.Natural lighting – Alternative/Fake Outdoors 54 LES MILLS INTERNATIONAL © 2012
  55. 55. HIGHLY MOTIVATIONAL CLUB DESIGN4.Natural lighting – Alternative/Fake Outdoors 55 LES MILLS INTERNATIONAL © 2012
  56. 56. HIGHLY MOTIVATIONAL CLUB DESIGN 5. LAYOUT/FLOOR PLAN! How can you organize the space to create a feeling of energy & movement, motivation and encourage connection between people? !  Example – Most popular activity (i.e. GF) at opposite ends of reception – A big number of people have to cross the gym all the time creating movement and energy !  Having a ‘life line’ crossing the gym floor !  Cardio equipment facing the ‘life line’ !  Team training activity in the middle of the gym floor and cardio equipment! Changing rooms close to reception – creates 1-way traffic flow! Zones – Create zones with unique personality, design, atmosphere, décor matching the feeling and energy you want to create in each of this zone. Make sure it works with the overall club design. 56 LES MILLS INTERNATIONAL © 2012
  57. 57. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES - RECEPTION 57 LES MILLS INTERNATIONAL © 2012
  58. 58. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES - RECEPTION 58 LES MILLS INTERNATIONAL © 2012
  59. 59. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES - RECEPTION 59 LES MILLS INTERNATIONAL © 2012
  60. 60. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – SOCIAL AREAS 60 LES MILLS INTERNATIONAL © 2012
  61. 61. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – SOCIAL AREAS 61 LES MILLS INTERNATIONAL © 2012
  62. 62. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – GYM FLOOR AND CARDIO AREA 62 LES MILLS INTERNATIONAL © 2012
  63. 63. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – GYM FLOOR AND CARDIO AREA 63 LES MILLS INTERNATIONAL © 2012
  64. 64. HIGHLY MOTIVATIONAL CLUB DESIGN5 ZONES – GYM FLOOR AND CARDIO AREA 64 LES MILLS INTERNATIONAL © 2012
  65. 65. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – GYM FLOOR AND CARDIO AREA 65 LES MILLS INTERNATIONAL © 2012
  66. 66. HIGHLY MOTIVATIONAL CLUB DESIGNGym Box, London – Heroic space! 66 LES MILLS INTERNATIONAL © 2012
  67. 67. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – GYM FLOOR AND CARDIO AREA 67 LES MILLS INTERNATIONAL © 2012
  68. 68. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – GX STUDIO 68 LES MILLS INTERNATIONAL © 2012
  69. 69. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – GX STUDIO 69 LES MILLS INTERNATIONAL © 2012
  70. 70. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – MIND BODY 70 LES MILLS INTERNATIONAL © 2012
  71. 71. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – MIND BODY 71 LES MILLS INTERNATIONAL © 2012
  72. 72. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – MIND BODY 72 LES MILLS INTERNATIONAL © 2012
  73. 73. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – MIND BODY 73 LES MILLS INTERNATIONAL © 2012
  74. 74. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – PTs/TEAM TRAINING 74 LES MILLS INTERNATIONAL © 2012
  75. 75. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – PTs/TEAM TRAINING 75 LES MILLS INTERNATIONAL © 2012
  76. 76. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – PTs/TEAM TRAINING 76 LES MILLS INTERNATIONAL © 2012
  77. 77. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – PTs/TEAM TRAINING/ATHLETIC TRAINING 77 LES MILLS INTERNATIONAL © 2012
  78. 78. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – PTs/TEAM TRAINING/ATHLETIC TRAINING 78 LES MILLS INTERNATIONAL © 2012
  79. 79. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – PTs/TEAM TRAINING/ATHLETIC TRAINING 79 LES MILLS INTERNATIONAL © 2012
  80. 80. HIGHLY MOTIVATIONAL CLUB DESIGN5. ZONES – BOXING 80 LES MILLS INTERNATIONAL © 2012
  81. 81. HIGHLY MOTIVATIONAL CLUB DESIGN5. LAYOUT/FLOOR PLAN – ZONES – KIDS 81 LES MILLS INTERNATIONAL © 2012
  82. 82. HIGHLY MOTIVATIONAL CLUB DESIGN5. LAYOUT/FLOOR PLAN – ZONES – KIDS 82 LES MILLS INTERNATIONAL © 2012
  83. 83. HIGHLY MOTIVATIONAL CLUB DESIGN5. LAYOUT/FLOOR PLAN – ZONES – KIDS 83 LES MILLS INTERNATIONAL © 2012
  84. 84. HIGHLY MOTIVATIONAL CLUB DESIGN5. LAYOUT/FLOOR PLAN – ZONES – CHANGING ROOMS 84 LES MILLS INTERNATIONAL © 2012
  85. 85. HIGHLY MOTIVATIONAL CLUB DESIGN5. LAYOUT/FLOOR PLAN – ZONES – CHANGING ROOMS 85 LES MILLS INTERNATIONAL © 2012
  86. 86. HIGHLY MOTIVATIONAL CLUB DESIGN5. LAYOUT/FLOOR PLAN – ZONES – CHANGING ROOMS 86 LES MILLS INTERNATIONAL © 2012
  87. 87. HIGHLY MOTIVATIONAL CLUB DESIGN5. LAYOUT/FLOOR PLAN – ZONES – CHANGING ROOMS 87 LES MILLS INTERNATIONAL © 2012
  88. 88. HIGHLY MOTIVATIONAL CLUB DESIGN5. LAYOUT/FLOOR PLAN – ZONES – CHANGING ROOMS 88 LES MILLS INTERNATIONAL © 2012
  89. 89. HIGHLY MOTIVATIONAL CLUB DESIGN5. LAYOUT/FLOOR PLAN – ZONES – CHANGING ROOMS 89 LES MILLS INTERNATIONAL © 2012
  90. 90. HIGHLY MOTIVATIONAL CLUB DESIGN5. LAYOUT/FLOOR PLAN – ZONES – CHANGING ROOMS 90 LES MILLS INTERNATIONAL © 2012
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  94. 94. HIGHLY MOTIVATIONAL CLUB DESIGN5. LAYOUT/FLOOR PLAN – ZONES – CHANGING ROOMS 94 LES MILLS INTERNATIONAL © 2012
  95. 95. ARCHITECTUREHIGHLY MOTIVATIONAL CLUB DESIGN6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECO 95 LES MILLS INTERNATIONAL © 2012
  96. 96. HIGHLY MOTIVATIONAL CLUB DESIGN6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECOARCHITECTURE 96 LES MILLS INTERNATIONAL © 2012
  97. 97. HIGHLY MOTIVATIONAL CLUB DESIGN6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECOARCHITECTURE 97 LES MILLS INTERNATIONAL © 2012
  98. 98. HIGHLY MOTIVATIONAL CLUB DESIGN6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECO ARCHITECTURE 98 LES MILLS INTERNATIONAL © 2012
  99. 99. HIGHLY MOTIVATIONAL CLUB DESIGN6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECO ARCHITECTURE 99 LES MILLS INTERNATIONAL © 2012
  100. 100. HIGHLY MOTIVATIONAL CLUB DESIGN6 IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECOCOLOR!  Defined palate maintains continuity in club and in multiple locations!  Colors should be restricted to 3-4 colors to support “image”, should highlight vs. saturate the space – and needs to support graphics and lighting used in facility vs. overwhelming them. 100 LES MILLS INTERNATIONAL © 2012
  101. 101. HIGHLY MOTIVATIONAL CLUB DESIGN6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECOCOLOR 101 LES MILLS INTERNATIONAL © 2012
  102. 102. HIGHLY MOTIVATIONAL CLUB DESIGN6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECO 102 LES MILLS INTERNATIONAL © 2012
  103. 103. HIGHLY MOTIVATIONAL CLUB DESIGN6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECO DECOR 103 LES MILLS INTERNATIONAL © 2012
  104. 104. HIGHLY MOTIVATIONAL CLUB DESIGN6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECO DECOR 104 LES MILLS INTERNATIONAL © 2012
  105. 105. DECORHIGHLY MOTIVATIONAL CLUB DESIGN6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECO 105 LES MILLS INTERNATIONAL © 2012
  106. 106. HIGHLY MOTIVATIONAL CLUB DESIGN6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECO DECOR 106 LES MILLS INTERNATIONAL © 2012
  107. 107. HIGHLY MOTIVATIONAL CLUB DESIGN 6 IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECO GRAPHICSRefine & define image, brand and story –  Holistic use vs. separate items placed wherever –  Strategic placement – Eg. Posters promoting classes grouped in key locations to form a gallery worth looking at vs. dotted in free spaces throughout building 107 LES MILLS INTERNATIONAL © 2012
  108. 108. GRAPHICSHIGHLY MOTIVATIONAL CLUB DESIGN6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECO 108 LES MILLS INTERNATIONAL © 2012
  109. 109. GRAPHICS HIGHLY MOTIVATIONAL CLUB DESIGN 6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECO 109 LES MILLS INTERNATIONAL © 2012
  110. 110. GRAPHICSHIGHLY MOTIVATIONAL CLUB DESIGN6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECO 110 LES MILLS INTERNATIONAL © 2012
  111. 111. GRAPHICS HIGHLY MOTIVATIONAL CLUB DESIGN 6. IMAGE – ARCHITECTURE, COLOR, GRAPHICS, DECO 111 LES MILLS INTERNATIONAL © 2012
  112. 112. HIGHLY MOTIVATIONAL CLUB DESIGN7.LIGHTINGCan be varied to provide mood change, sculptural effect, sense of energy 112 LES MILLS INTERNATIONAL © 2012
  113. 113. HIGHLY MOTIVATIONAL CLUB DESIGN7.LIGHTING 113 LES MILLS INTERNATIONAL © 2012
  114. 114. HIGHLY MOTIVATIONAL CLUB DESIGN6.LIGHTING 114 LES MILLS INTERNATIONAL © 2012
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  116. 116. HIGHLY MOTIVATIONAL CLUB DESIGN7.LIGHTING 116 LES MILLS INTERNATIONAL © 2012
  117. 117. HIGHLY MOTIVATIONAL CLUB DESIGN7.LIGHTING 117 LES MILLS INTERNATIONAL © 2012
  118. 118. HIGHLY MOTIVATIONAL CLUB DESIGN8. SOUND & AUDIO-VISUALUse music to create energetic and motivating spaces! One of most fundamental mistakes club owners make is either having no music or playing the music too low –  Separate by “zones” to adjust to activity and mood –  Control by house –  Separate sound in GF studios controlled by instructors –  Consider music/video/TV use in cardio & general areas where energy/movement needed –  Consider acoustic noise separation where needed to avoid sound “bleed” – i.e. so RPM™ sound doesn’t bleed into BODYBALANCE™/BODYFLOW™ space 118 LES MILLS INTERNATIONAL © 2012
  119. 119. HIGHLY MOTIVATIONAL CLUB DESIGN8. SOUND & AUDIO-VISUAL 119 LES MILLS INTERNATIONAL © 2012
  120. 120. HIGHLY MOTIVATIONAL CLUB DESIGN8. SOUND&AUDIO VISUAL: CREATE A SENSE OF MOVEMENT AND ENERGY LES MILLS INTERNATIONAL © 2012
  121. 121. HIGHLY MOTIVATIONAL CLUB DESIGN8. SOUND&AUDIO VISUAL: CREATE A SENSE OF MOVEMENT AND ENERGY LES MILLS INTERNATIONAL © 2012
  122. 122. HIGHLY MOTIVATIONAL CLUB DESIGN8. SOUND&AUDIO VISUAL: CREATE A SENSE OF MOVEMENT AND ENERGY LES MILLS INTERNATIONAL © 2012
  123. 123. HIGHLY MOTIVATIONAL CLUB DESIGN9. GREEN YOUR DESIGN Your commitment to environmental sustainability is becoming a compulsory basic customer expectation-  People interested in Health & Fitness have increased awareness of environment-  Many consumers now assume and expect your facility will be committed to lowering impact-  Environmentally friendly gains commercial benefits with minimal impact on member services 123 LES MILLS INTERNATIONAL © 2012
  124. 124. HIGHLY MOTIVATIONAL CLUB DESIGN9. GREEN YOUR DESIGN1.  Culture: get team on board, championing efforts – they’ll spread passion –  Sustainability champion, contest, discussions, encourage walking, biking, public transport to work, clear policies2.  Building materials - keep construction waste out of landfill! –  Recycled products, better quality that requires less replacement and lower capital over time; greenery to break space; rubber flooring; sustainably harvested timber; carpet tiles vs. broadloom is easier to replace damaged areas3.  Reduce Energy use –  Natural lighting & ventilation; solar; LED lighting4.  Waste Management – make it obvious and easy to recycle & provide measurement5.  Products – non caustic chemicals; reduce amount used whenever possible 124 LES MILLS INTERNATIONAL © 2012
  125. 125. HIGHLY MOTIVATIONAL CLUB DESIGNThe Green Microgym (Potland,OR) 125 LES MILLS INTERNATIONAL © 2012
  126. 126. HIGHLY MOTIVATIONAL CLUB DESIGNGreen Fitness Studio (Brooklyn, NY) 126 LES MILLS INTERNATIONAL © 2012
  127. 127. Green Fitness Studio’s Green Initiatives 7/10/12 8:50 AM HOME ABOUT CLASSES PERSONAL TRAINING BOXING NUTRITION SPA VERDE JUICE BAR GOING GREEN NEWS CONTACT US Green Fitness Studio’s Green Initiatives We launder the gym towels on the premises in our high efficiency washer and dryer. We use eco-friendly detergents when washing our towels as well. Green Initiatives Our eco-friendly touch screen computers use 48% Less Power Touch screen computers only need 200 watts of power while in full operation, which saves We are proud to be the first eco friendly fitness center, and we are constantly challenging up to 48% of power compared to HDTV, achieving the perfect balance between efficiency ourselves to make our studio more eco friendly and energy efficient. At every design stage, and power usage. we have searched for ways to be more environmentally friendly. This attitude carries over to every aspect of our operation, from the sheets we use in on our massage tables to the Local, organic, and sustainable is the theme for our juice bar. vegetables at our juice bar. We are working with local farmers and our local food coop to bring fresh, healthy, and consciously grown foods to your plate. We encourage our guests to dine in, but also provide Here are some of the ways we are going green: eco-friendly carry containers for those on the go! Bamboo floors in our group fitness studios. Community Bamboo is one of the most sustainable flooring products on the market. Bamboo can Green Fitness Studio seeks to foster a communal space where residents of Bushwick can regrow into mature fiber in three and a half to seven years- oak takes approximately 120 learn about green initiatives. Our gym is more than just a place to work out and lift years to grow to maturity! weights; we are a total mind and body fitness center working towards a healthier community and a healthier planet. We encourage members to get a drink from the juice bar Recycled rubber flooring in the workout area and relax on the outdoor rooftop area or the lounge. The flooring in the workout area is made from recycled rubber, typically old rubber tires. By using recycled rubber flooring we are keeping scrap rubber from sitting in landfills and putting it to good use as durable and green flooring. Remanufactured and Self Powered gym equipment Most of our gym equipment has been refurbished to work like brand new equipment. Instead of purchasing new equipment, we chose to use refurbished equipment that would otherwise have been thrown away. By using remanufactured gym equipment we are keeping trash out of landfills- and they look great in our gym! Many of our machines are self powered. This means they are not plugged into the wall, constantly using electricity. Home | About | Classes | Personal Training | Boxing | Nutrition | Spa | Verde | Going Green | News | Conta They only turn on when being used, making them more energy efficient than traditional exercise equipment. 232 Varet Street Brooklyn, NY 347.599.0663 info@greenfitnessstudio.com We have a living roof! © 2009 Green Fitness Studio. All rights reserved. Site design: MSteinberg Design Outdoor rooftop area will featured a 2000 square foot space covered with sod. Our living roof will allow us to use less energy to cool the gym and acts as a substrate for pollution to settle out and detoxify. Living roofs also conserve rain water and reduce storm water runoff. Our bathrooms will feature infrared saunas. Infrared saunas are 40-50% more energy efficient than hot rock or steam saunas and help detoxify the body and promote weight-loss. Our bathrooms conserve water. Our dual flush toilets, low flow faucets, and low-flow showerheads all conserve water without compromising your shower experience. Low flow appliances cut water usage in half! Our water is filtered at the source, so every drop from the shower to the sink is clean and energizing. We encourage our members to use reusable water bottles instead of buying plastic. Our brand new patented “old bike” bike rack. Before you even enter our door you’ll see how Green Fitness Studio constantly seeks out opportunities to be eco-friendly. We took old junk bikes recovered from the Brooklyn landfill and restored them to the streets of Bushwick, by building our patented new powder coated bike rack. To light the gym we use Compact Fluorescent Lights. Compact fluorescent lights are more energy efficient than traditional fluorescent lights. Our beautiful glass enclosed atrium uses heat mirrored glass. Heat mirrored glass retains hot/ cool air allowing us to reduce the energy required to heat or cool the gym. When a new member joins, they will be using our revolutionary paperless contract system. This system allows us to maintain electric files and reduce our use of paper. The towelshttp://greenfitnessstudio.com/going_green.html Page 1 of 2 127 LES MILLS INTERNATIONAL © 2012 http://greenfitnessstudio.com/going_green.html
  128. 128. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIO10. MAKE THE MOST OF YOUR BIGGEST OPPORTUNITY 128 LES MILLS INTERNATIONAL © 2012
  129. 129. 129HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOTOP DRIVERS OF GX ATTENDANCE! 78% say room to exercise is extremely/very important!! 60% say the ambience of the room is extremely/very important LES MILLS INTERNATIONAL © 2011
  130. 130. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOIMPACT ON BUSINESS – THE ‘PUMPKIN’ 130 LES MILLS INTERNATIONAL © 2012
  131. 131. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOIMPACT ON BUSINESS - THE ‘PUMPKIN’ LES MILLS INTERNATIONAL © 2012
  132. 132. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOIMPACT ON BUSINESS - THE ‘PUMPKIN’ LES MILLS INTERNATIONAL © 2012
  133. 133. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOBUILD AS BIG AS YOU CANCreate massive energy and capitalize on economies of scale 133 LES MILLS INTERNATIONAL © 2012
  134. 134. HIGHLY MOTIVATIONAL CLUB DESIGN | STUDIOBUILD AS BIG AS YOU CANAllow space for people to move•  Optimal Length: Width Ratio: Between 10:6 -10:8•  Height: minimum of 10 ft (3 m) - ideally 16.5 ft (5 m)•  RPM™/cycle allow: 21 ft² (2 m²) per bike•  All other classes allow: 43 ft² (4 m²) per personWhat if your studio is too small?•  Can you move a wall?•  Change the position of the stage?•  Rearrange storage?•  Swap spaces inside club?•  Add more classes to the schedule by increasing timeslots/days classes are offered?•  Use parking lot, garage, other storefront etc?•  If not…can you slowly increase dues? 134 LES MILLS INTERNATIONAL © 2012
  135. 135. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIONAIL THE BASICS AND MOVE ONTO BIGGER THINGS NO EXCUSES! All GX Studios MUST have great stage, sound, microphone and lighting! 135 LES MILLS INTERNATIONAL © 2012
  136. 136. HIGHLY MOTIVATIONAL CLUB DESIGN | STUDIOCREATE AN EXPERIENCE – THE FOCUS SHOULD BE ON THE INSTRUCTOR!  Stage !  Theatre impact !  Members see instructor !  Stage is away from entrance !  Size and height !  Rectangle room - place stage on the shorter wall !  Square – What about using a corner?!  No mirror behind the instructors!  Use neutral wall behind instructor with colors!  Dramatic color schemes/graphics at side of stage 136 LES MILLS INTERNATIONAL © 2012
  137. 137. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCREATE AN EXPERIENCE – THE FOCUS SHOULD BE ON THE INSTRUCTOR 137 LES MILLS INTERNATIONAL © 2012
  138. 138. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCREATE AN EXPERIENCE – CREATE A FEELING OF ENERGY USING SOUND,LIGHTING, COLORS, GRAPHICS, CARPETS etc 138 LES MILLS INTERNATIONAL © 2012
  139. 139. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCREATE ENERGY - SOUNDMAKE THE INVESTMENTDoes it make sense to invest small money on a sound system to run group classesservicing hundreds or thousands of members each week vs $10,000 on 1 treadmillservicing a few tens? 139 LES MILLS INTERNATIONAL © 2012
  140. 140. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCREATE ENERGY - LIGHTING LES MILLS INTERNATIONAL © 2012
  141. 141. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCREATE ENERGY - LIGHTING 141 LES MILLS INTERNATIONAL © 2012
  142. 142. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCREATE ENERGY - LIGHTING LES MILLS INTERNATIONAL © 2012
  143. 143. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCREATE ENERGY - LIGHTING LES MILLS INTERNATIONAL © 2012
  144. 144. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCREATE ENERGY - LIGHTING LES MILLS INTERNATIONAL © 2012
  145. 145. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCREATE ENERGY - LIGHTING 145 LES MILLS INTERNATIONAL © 2012
  146. 146. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCREATE ENERGY – LIGHTS 146 LES MILLS INTERNATIONAL © 2012
  147. 147. CASE STUDY: Les Mills East Coast (LMEC)Teamwork and smart shopping to create a studioHIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCREATE ENERGY - LIGHTING 147 LES MILLS INTERNATIONAL © 2012
  148. 148. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCREATE ENERGY – CARPET 148 LES MILLS INTERNATIONAL © 2012
  149. 149. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCREATE ENERGY – GRAPHICS AND DECO 149 LES MILLS INTERNATIONAL © 2012
  150. 150. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCRCREATE ENERGY – GRAPHICS AND DECO 150 LES MILLS INTERNATIONAL © 2012
  151. 151. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCREATE ENERGY – GRAPHICS AND DECO 151 LES MILLS INTERNATIONAL © 2012
  152. 152. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOCREATE ENERGY – GRAPHICS AND DECO 152 LES MILLS INTERNATIONAL © 2012
  153. 153. HIGHLY MOTIVATIONAL CLUB DESIGN | STUDIOEQUIPMENT AND STORAGE! Easy Access: either side of the stage;room with enter and exit sides! Use “dead zones” (side of stage) tomaximize floor space! Looks neat and tidy 153 LES MILLS INTERNATIONAL © 2012
  154. 154. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOEQUIPMENT AND STORAGE 154 LES MILLS INTERNATIONAL © 2012
  155. 155. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOEQUIPMENT AND STORAGE 155 LES MILLS INTERNATIONAL © 2012
  156. 156. HIGHLY MOTIVATIONAL CLUB DESIGN| STUDIOEQUIPMENT AND STORAGE 156 LES MILLS INTERNATIONAL © 2012
  157. 157. HIGHLY MOTIVATIONAL CLUB DESIGN | STUDIOEQUIPMENT MAINTENANCE – CYCLING STUDIO 157 LES MILLS INTERNATIONAL © 2012
  158. 158. YOUR TURN!| TRANSFORM YOUR SPACEStarting with your current GF studio – what can you do to worktowards a highly motivational space? 158 LES MILLS INTERNATIONAL © 2012

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