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Creating a brand name

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Branding and Social Media
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Creating a brand name

  1. 1. By: Amanda Adams AKA The Teaching Jedi Streamlining Our Online Presence Teachers Creating a Brand Name
  2. 2. Introduction Teaching Jedi... • AKA Amanda Adams Scan this QR Code to get to my blog! • 13+ years teaching • Distance Ed, Tech Coach, LA, ELL, SS • Twitter - @amsuad • Blog - http://bit.ly/amsuad_blog • Student Website - www.teachingjedi.com
  3. 3. Questions to address... • What is a brand? Have any questions? • Why do I need one? • How do I streamline my online presence? • What do I use to build a brand?
  4. 4. Click any link or icon for resources!
  5. 5. Question #1 What is a brand?
  6. 6. What is a brand anyway? FACE OF YOUR WORK "You are essentially creating a "face" for what students will experience in your classroom..." -Terry Heick, The Importance of Branding Your Classroom
  7. 7. A brand can be... • a name an image • a quick, simple, and memorable statement • what you are known for • an emotion, a perception "It has been said that learners may not remember much about what you teach them, but they'll never forget how you made them feel. That's brand." - Terry Heick
  8. 8. Question #2 Why do I need a brand?
  9. 9. Why do I need a brand? ACCESSIBILITY "Basically any way a kid or a parent might look to find & contact you - your program and practice should be there." - Gwyneth Jones, Transparency is the New Black MANAGING YOUR REPUTATION "With the surge of Social Media, you have not only the ability, but you now have the need to manage your own reputation, both online and in real life." -Forbeswoman, The First Step to Building Your Personal Brand
  10. 10. A brand is useful because you are... • accessible to & communicating with your target audience • choosing what to be known for • using specific tools that meet your needs
  11. 11. Accessibility & Communication • Class archive • Newsletters • Homework help • Class reminders • Extensions • Parent updates • Resources • Advertise successes • Volunteer opportunities
  12. 12. Managing Reputation What is your... •image •name How do people access you? When they Google you, what will they find?
  13. 13. Effective Tools 2 questions... 1. What would be beneficial to you? 1. What do your constituents have access to?
  14. 14. Activity: Discuss/Contemplate 1. Who is your target audience? 2. What do you/they need? 3. What tools are you using? 4. What tools do you have access to?
  15. 15. Question #3 How do I streamline my online presence?
  16. 16. To streamline online presence... • Choose a simple name • Choose an avatar/symbol • Use it everywhere • Choose your tools carefully • Advertise it to constituents
  17. 17. Activity: Discuss/Contemplate 1. What needs do you have to fill? 2. What tools would you like to try? 3. What tools are available to you in-district or online?
  18. 18. Question #4 What do I use to build a brand?
  19. 19. Some suggestions... Kathy Schrock that is! • Blog or Website - for resources • Twitter or Blog - for announcements, updates • Facebook - for sharing pics, work, or successes • Create a recognizable avatar • Acquire the domain name
  20. 20. Activity: Check Out Examples The Daring Librarian Catlin Tucker Bill Ferriter Eric Sheninger - Cool Cat Teacher Administrator
  21. 21. Where do I start? 1. Identify who you are or want to be 2. Identify what you need 3. Pick a tool or two 4. Visibly connect with your audience Still not sure? Consider this... Transparency is the New Black
  22. 22. Activity: Discuss/Contemplate 1. What is your style? 2. What do you want to be known as? 3. What are some words/nicknames/ideas associated with you?
  23. 23. Final plug... Consider a culture of sharing!
  24. 24. That's a wrap! Thanks for watching! Resources: http://bit.ly/aste-2013

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