Concerns• Privacy – Yes, you can adjust your settings – BUT… assume it is all public (because most of it is!)• Be appropriate
Facebook, LinkedIn, Twitter, Etc?• Which one is best?• Apples – oranges• Different purposes, audiences, etc.• Even Linkedin & Twitter have a Facebook Page• Vice versa – Twitter & FB have LI company pages – LI & FB have Twitter handles
• Largest social network• FB has more active users than LI• Primarily for personal rather than professional networking• Recruiters and head hunters are gaining interest in FB• Apps & Groups• MORE exposure! (google)• Bigger network! More jobs!
General Tips to Get Started• Need an email address• Professional profile picture• Cover photo• Complete your profile• Add friends
FB Friends Tip• Smart lists are geared toward professional networking• Smart lists – group people based on how you know them – Can even post to specific groups• You can change whose updates you see and don’t see (without un-friending)• Pages Newsfeed
What else can you do?• Post status updates – Text, photos, videos, links – Ask a question, fill in the blanks, caption a photo, quotes, reference an article• Newsfeed• Write messages• Notes
And??• Visit other people’s walls (post on them)• Fan pages -- “like” them and create one (?)• Join groups – Add apps
Find Networking Events• Facebook Events = Tons of invites!• Make going to them a priority -- Why?• There will be people you already know there, who will introduce you to other people they know• Conversation starter… going to a Facebook event, then continuing the event with photos and posts online afterward is a great way to strengthen relationships and begin new ones!• Apps – MeetUp, EventBrite
Connecting other SM• My Twitter connects to FB… so it auto posts• Read articles and use the share button to create posts• Be careful – again, different audiences, different purposes – they don’t want to see the exact same thing!