What is Branding?• A “mark” that identifies you, your company, your core mission or values• It reflects who you are professionally – Your image represents who you are and what you stand for.
Spend some time uncovering your personalbrand. Have the courage to embrace thethings that make you unique. Whatdifferentiates you from your peers is exactlythe message that will hit home with thedecision makers you’re trying to influence.
Sound familiar?• The Uncola – Coca Cola• Just Do it – Nike• You can’t eat just one – Pringles• Sometime you feel like a nut, sometimes you don’t – Almond Joy/ Mounds• Think Differently – Apple• Don’t leave home without it – American Express• Leave the driving to us - Greyhound
Why is it Personal to YOU?• Companies like people and meanings• Resumes all look alike at first glance• YOU associated with your skills• YOU set the standard• YOU want to be remembered• YOU want to STAND OUT
Step 1 - Defining your valueand your place• What are your core VALUES?• What are your SKILLS?• What are you GOOD AT?• Who is your target audience/those that you want serve/those that need what you can offer• Why are you better?• Who do you want to attract?
Step 2 – Colors, typography, picturesand graphics• When choosing your colors, typography, pictures and graphics, look for those elements that convey your value – Design elements play an important role for how you are perceived in the market• Are you a friendly and approachable? – Whatever you want to be align your logo, colors, type and graphics around that ideal.
• BE INTENTIONAL• YOU ARE YOUR BRAND• YOU ARE MARKETING EVERYTIME YOU SAY YOUR NAME• YOU ARE A WALKING BILLBOARD FOR YOURSELF, YOUR CAUSE, YOUR FUTURE
Step 3 – Be Visible• A lot of work goes into building a brand, so don’t lose momentum after launching• Utilize portals, wikis, and password protected sites on the net• Don’t hide BEHIND your brand• Don’t forget to get the word out and soon you will see everyone using the resources
Step 4 - Consistency• Consistently represent your brand across all impressions• Whether it’s a web site advertisement, a press release, a resume, a company T-shirt, a datasheet, or a product, use the same logo, colors, type, graphic families and soon people with identify your brand• You are always a representation of YOUR brand• Don’t give up• Perfect along the way
Step 5 – Review and Renew• It’s important to assess your brand every few years – Ask people what they think about your work – Ask them about your brand and how it makes them feel or more importantly – how they act• If need be, make modifications until you get it right• Continue to educate yourself• Ask for Testimonials/Recommendations• A good brand can last 5-10 years or a lifetime
Step 6 – Make it fun• Have fun developing and sharing your personal brand with the world• It takes a little bit of strategic planning and focus, but once you do the legwork, your brand can create value, credibility and income/revenue for years to come
Takeaways!• Volunteer/Intern to fill gaps while creating• Use Gmail for email and document storage• Have a branding email signature• Make your social media profile(s) “work” for you! If you can’t say it at work, don’t!
BONUS:Create A Personal Branding StatementYour personal brand statement should become part of your online and offline career marketing communications – at the top of your resume or career bio and in your online profiles.•1. What are you most passionate about? What do you care deeply about?•2. What are your top 3 or 4 personal attributes – the things that define howyou make things happen?•3. What are your 3 or 4 greatest strengths or top motivated skills (things youlove doing) that have benefitted your companies/employers?•4. What differentiates you from your competition for your next job? Whatdo you have to offer that no one else does?