3. What is Branding?
• A “mark” that identifies you, your company,
your core mission or values
• It reflects who you are professionally
– Your image represents who you are and what you
stand for.
4. Spend some time uncovering your personal
brand. Have the courage to embrace the
things that make you unique. What
differentiates you from your peers is exactly
the message that will hit home with the
decision makers you’re trying to influence.
5. Sound familiar?
• The Uncola – Coca Cola
• Just Do it – Nike
• You can’t eat just one – Pringles
• Sometime you feel like a nut, sometimes you
don’t – Almond Joy/ Mounds
• Think Differently – Apple
• Don’t leave home without it – American Express
• Leave the driving to us - Greyhound
6. Why is it Personal to YOU?
• Companies like people and meanings
• Resumes all look alike at first glance
• YOU associated with your skills
• YOU set the standard
• YOU want to be remembered
• YOU want to STAND OUT
11. Step 1 - Defining your value
and your place
• What are your core VALUES?
• What are your SKILLS?
• What are you GOOD AT?
• Who is your target audience/those that you want
serve/those that need what you can offer
• Why are you better?
• Who do you want to attract?
12. Step 2 – Colors, typography, pictures
and graphics
• When choosing your colors, typography, pictures and
graphics, look for those elements that convey your value
– Design elements play an important role for how you are
perceived in the market
• Are you a friendly and approachable?
– Whatever you want to be align your logo, colors, type and
graphics around that ideal.
13. • BE INTENTIONAL
• YOU ARE YOUR BRAND
• YOU ARE MARKETING EVERYTIME YOU SAY
YOUR NAME
• YOU ARE A WALKING BILLBOARD FOR
YOURSELF, YOUR CAUSE, YOUR FUTURE
14. Step 3 – Be Visible
• A lot of work goes into building a brand, so don’t lose
momentum after launching
• Utilize portals, wikis, and password protected sites on
the net
• Don’t hide BEHIND your brand
• Don’t forget to get the word out and soon you will see
everyone using the resources
15. Step 4 - Consistency
• Consistently represent your brand across all impressions
• Whether it’s a web site advertisement, a press release, a
resume, a company T-shirt, a datasheet, or a product, use
the same logo, colors, type, graphic families and soon
people with identify your brand
• You are always a representation of YOUR brand
• Don’t give up
• Perfect along the way
16. Step 5 – Review and Renew
• It’s important to assess your brand every few years
– Ask people what they think about your work
– Ask them about your brand and how it makes them feel or
more importantly – how they act
• If need be, make modifications until you get it right
• Continue to educate yourself
• Ask for Testimonials/Recommendations
• A good brand can last 5-10 years or a lifetime
17. Step 6 – Make it fun
• Have fun developing and sharing your
personal brand with the world
• It takes a little bit of strategic planning and
focus, but once you do the legwork, your
brand can create value, credibility and
income/revenue for years to come
18. Takeaways!
• Volunteer/Intern to fill gaps while creating
• Use Gmail for email and document storage
• Have a branding email signature
• Make your social media profile(s) “work” for
you! If you can’t say it at work, don’t!
19. BONUS:
Create A Personal Branding Statement
Your personal brand statement should become part of your online and offline
career marketing communications – at the top of your resume or career bio
and in your online profiles.
•1. What are you most passionate about? What do you care deeply about?
•2. What are your top 3 or 4 personal attributes – the things that define how
you make things happen?
•3. What are your 3 or 4 greatest strengths or top motivated skills (things you
love doing) that have benefitted your companies/employers?
•4. What differentiates you from your competition for your next job? What
do you have to offer that no one else does?
