Montreal nov26 2013

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Montreal nov26 2013

  1. 1. Cautionary Tales: FrankenLibraries or Librarytopia? Stephen Abram, MLS Montreal, PQ– Nov. 26, 2013
  2. 2. Every Day in every way libraries are throwing pebbles
  3. 3. What business are you in?
  4. 4. The Role of Questions
  5. 5. Books, eBooks Magazines Websites Buildings Rooms Desks Stations Programs Nouns can be warehoused and ‘cut’ Serve Answer Engage Link Entertain Tell a story Teach Create Do Action verbs imply dynamism and impact
  6. 6. YOU
  7. 7. Strategy and Direction Planning
  8. 8. 10
  9. 9. 11
  10. 10. 12 Who are you?
  11. 11. 13 What are you?
  12. 12. Black & White
  13. 13. The disruptions that were predicted . . . 20
  14. 14. 21
  15. 15. 23 Can everyone source their force? Can we contribute to everyone’s self-actualization?
  16. 16. Print was complicated too
  17. 17. It’s simple really, shift happens, gedoverit • Learners & Communities will continue to be diverse in the extreme – especially on learning styles • A foot in both camps for many, many years to come: digital and physical • Content is already be dominated by non-text (gamification, 3D, graphics, numeric, visual, music, video, audio, etc.) • Search will explode with more options and one-step, one box search is for dummies not professionally educated folks • The single purpose anchored device is already dead as a target • Devices will focus on social, collaboration, sharing, learning, multimedia, creation and successful library strategies must align with that • Librarians will need to focus primarily on transformational librarianship and strategic alignment with curriculum • Systems, E-Learning, collections and metadata will go to the cloud massively
  18. 18. Library Megatrends It doesn’t take a genius to see that librarian skills and competencies applied to the trends and issues in our communities can help in very strategic ways – social, economic, creative, and discovery impacts.
  19. 19. Public Libraries • Are you a librarian or an educator? • Are you a support or mission-critical? • Your business is community impact and learning (they’re different) • Your new competitors are non-traditional • Renewed advocacy has moved from apple pie to influencing and selling the value and impact of librarians • Library staff competencies need a plateau upgrade – consultation, relationship, influence, educating . . .
  20. 20. Deer in headlamps slide here.
  21. 21. Libraries core skill is not delivering information Libraries improve the quality of the question and the user experience Learning Libraries are about building life competencies
  22. 22. Libraries Have Seasons
  23. 23. Librarian Magic What are your magic tricks?
  24. 24. Failure to Reward Risk
  25. 25. Digital risk has raised the bar on risk taking in library land.
  26. 26. Librarianship Culture Avoiding the triple diseases of: 1. Conflict avoidance 2. Passive resistance 3. Risk aversion
  27. 27. 41 Think deeply about . . . Your Operation’s Scalability The depth of your relationships Your sustainability How you set priorities: Daily and Future
  28. 28. The Complex Value Proposition Smelly Yellow Liquid Or Sex Appeal?
  29. 29. Are you locked into an old library mindset?
  30. 30. A Verb . . . an Experience, enlivened for an audience
  31. 31. A Noun . . . A foundation but not sufficient with professional animation
  32. 32. Grocery Stores
  33. 33. Cookbooks, Chefs . . .
  34. 34. Cookbooks, Chefs . . .
  35. 35. Meals
  36. 36. Library Land What changes, disruptions and shifts are already in the environment?
  37. 37. • If all users are ubiquitously connected with broadband, have downloading skills for books and movies, own smartphones, whither libraries? • What about the ‘digital divide’? • If the school system (K-12 and HigherEd) changes radically …?
  38. 38. • What if all music, audiobooks, and video moved to streaming formats by 2018? • What if the DVD and CD go the way of vinyl, VHS, and cassettes?
  39. 39. • What if all books are digital? • What if book services move to a subscription model of unlimited use for $7/month? • What about next generation e-books?
  40. 40. • What if all books are ‘beyond text’? • The NextGen Textbook… • Can we support books with embedded video, adaptive technologies, audio, updating, software tools, assessments, web-links, etc. • Ask ourselves about archiving and preservation – the record
  41. 41. • Are you positioned at the lesson level? • Could your library support all curricula and distance education? • Have you catalogued the learning opportunities on the web? (Khan Academy, Coursera, Udacity, edX, MIT, Harvard, MOOCs, YouTube, Learn4All (ed2go), …)
  42. 42. • • • Could your library support real e-learning Is EVERY staff member fluent in your LMS and the needs of supporting hybrid or total distance learning? By the way – nearly all learning is distance learning from the perspective of the library and user.
  43. 43. • Could your library support any kind of mobile device? (mCobiss) • Are you fully ready to deliver, agnostically to desktops, laptops, tablets, phablets, smartphones, televisions, appliances, at a much higher level?
  44. 44. • Are you prepared for new forms of content? • Real multimedia? 3D objects and databases? Holographics? Enhanced media? • Embedded assessment and tracking tools? • Can you be ready for makerspaces, creative spaces, writing labs, business and start-up incubators, etc. • Can you publish for your community?
  45. 45. • What kinds of learning spaces are needed in the future? • Can you support real learning spaces, community meeting spaces, performance spaces, maker spaces, real advisory spaces, true relationship, collaboration, and consultation management . . .? In a virtual space?
  46. 46. • • • • • • • • Makerspaces Writing Labs Poetry and short story contests Cooking Music Robotics, Lego, …. Crafts, knitting, sewing clubs Photography and art
  47. 47. • What if everything was in the cloud? (software, databases, metadata, content . . .) • What would you do with those system skills on staff? • What if all metadata and content discovery is freely available using open APIs through the OCLC WorldShare vault and the Digital Public Library of America / Europeana vault of open and free metadata?
  48. 48. • What if search immersive resource discovery becomes as ubiquitous as search engines? • Can they find as well as search? • Are your training sessions hitting 100% of students? • Are they aligned with workflow or transactions?
  49. 49. Definitions Discovery Search – known item retrieval Topical or Subject Search Research Immersive Learning Assembly Two step discovery: discover, searching, finding, use • The pressure is ON for librarians to scale up their information fluency training initiatives • • • • • • •
  50. 50. 1,200,000,000 1,000,000,000 Double a penny every day for a month = Over $1 billion in just 30 days 800,000,000 600,000,000 Series1 400,000,000 200,000,000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
  51. 51. • • • • What does your experience portal look like? What are your top questions? Pathfinder - - LibGuides - Portals What are the outcome domains?
  52. 52. • Can you do it all ALONE? • What would it look like if you cooperated? • Consortia, Cooperatives, … national, regional, global – buying groups or real foundational infrastructure
  53. 53. And what would you sacrifice?
  54. 54. The Library as Sandbox
  55. 55. Focus and Understand on the Whole Experience
  56. 56. Up Your Game • Know your local community demographics i.e. Teachers & Librarians vs. Students vs. admin • Focus on needs assessment and social assessments • Prioritize: Love all, Serve all, Save the World means nothing gets done • Focus on scalability and grand cooperation • Look for partnerships that add value
  57. 57. Up Your Game • Align with Collections – every collection must be justified by programs • Craft leads to industrial strength • Force strategic investment budgeting • Look for partnerships that add value and priority setting • Don’t go it alone. Focus on large scale sustainable programs • Connect to the longer process not just events • e.g, Forest of Reading or TD Summer Reading Program • Virtual and in-person - in the Library and reaching out with partners • SCALE: eLearning and Surveys – e.g. citation methods
  58. 58. Up Your Game • Align with Collections – But add virtual experiences • Start being Mobile in the extreme • Look for partnerships that add value • Focus on relationship management / liaisons • Ensure the program delivery person is embedded including librarians • What are your top learning or research domains? Start there. • Don’t go it alone. Build scalability and sustainability. • Look for replicability – look for commonalities
  59. 59. The new bibliography and collection development Ask Us, KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  60. 60. Up Your Game • Learn the LMS system – everyone • Learn copyright and licensing rights • Learn developmental, genome, IQ, and learning styles research • Relationship management, team building • Advocacy and influence and research support • MOOCs and eLearning
  61. 61. Up Your Game • Learn how to reach and teach online • Teach how to learn online – MOOCs and e-learning • Teach how to research online • Everyone in academic libraries should be focused on teaching/researching first, then library • Learn more systems than one! • Be obsessive about consultation, recommendations and advice • Social alignment rules and use the tools
  62. 62. Up Your Game • Start to understand the real issues with e-books • Study e-textbooks • Study Learning Objects • Balance content with interface • Focus on learner not librarian behaviours
  63. 63. Up Your Game • Learn consulting and relationship management practices • Understand the research goals • Understand Pedagogy in the context of student experiences and educational goals • Understand human development and age/stage(teens) • Know where your programs are heading • Consider deep partnerships • Consider coaches, peer, and tutoring partnerships
  64. 64. Up Your Game • The strong ‘library’ brand – adding dimension • Personal branding – Who are your stars? Promote them. • Program branding • OMG – fix your signage • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually
  65. 65. Up Your Game • Grow collections investments in strategic areas (for example economic impact, jobs, early years, hobbies, political alignment, homework, research agenda …) • Develop hybrid strategies that are consistent for digital and print and programs • Be obsessive about recommendations and advice and added value • Integrate virtual and physical – hybridize • Don’t fear off-site cooperation • CURATE – real curation not assembly
  66. 66. Up Your Game • Move the ILS to the Cloud • Linked Data models – OCLC WorldShare, Europeana, DPLA, etc. • Fix the ‘repository problem’ • Look at TCO and look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
  67. 67. Up Your Game • Dog, Star, Cow, Problem Child/? • Reduce investment in successes • Increase investments in the future • Set priorities • ‘Park’ some stuff temporarily
  68. 68. 85
  69. 69. Is your library ready to support a world of unlimited content, multiple formats, massive access, and consumer expectations of MORE? Yes? No? With Effort, Vision, Leadership? Never?
  70. 70. Embracing Change
  71. 71. Change is….
  72. 72. Global
  73. 73. Constant
  74. 74. Inevitable
  75. 75. Stressful
  76. 76. Breathe
  77. 77. Find Your Rhythm
  78. 78. Do you like change? Does it matter?
  79. 79. What are the risks of not changing?
  80. 80. We can’t control change… We can control our attitude towards change…
  81. 81. Deny
  82. 82. Resist
  83. 83. React
  84. 84. Explore
  85. 85. Commit
  86. 86. Change can be difficult and ambiguous
  87. 87. Personal change precedes organizational change
  88. 88. Negativity
  89. 89. Contagious
  90. 90. I can learn and I can change and I can do it quickly.
  91. 91. What can you do to deal with change?
  92. 92. Accept that change is an attitude
  93. 93. Create a personal vision In the context of your team
  94. 94. Focus on what you can do… ……not what you can’t do Strengths
  95. 95. velop a perspective of portunity
  96. 96. Create a willingness to learn & develop
  97. 97. Learn to love ambiguity
  98. 98. Support Aspiration
  99. 99. Be Creative and Attract
  100. 100. Being More Open to Change
  101. 101. ‘New’ Library Cultures Support Your Team
  102. 102. Too Much Respect for Tradition While Neglecting to Curate the Future
  103. 103. Are there any of these in your library? The Black Hole Sucking the life out of initiative(s)?
  104. 104. Being More Open Experimentation, Pilots and Innovation
  105. 105. Being More Open to Risk
  106. 106. Being Open to Ambiguity
  107. 107. Be More Open to Social Technologies and Unintended Consequences
  108. 108. Being Comfortable with Speed
  109. 109. Letting Go of Control
  110. 110. Be Inspirational
  111. 111. Honest to G*d – Let’s Encourage Some Fun!
  112. 112. Tell Your Story: Until lions learn to write their own story, the story will always be from the perspective of the hunter not the hunted.
  113. 113. Don’t study the issue to death.
  114. 114. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Partners CEO, Federation of Ontario Public Libraries Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1

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