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Cautionary Tales:
FrankenLibraries or Librarytopia?
Stephen Abram, MLS
Montreal, PQ– Nov. 26, 2013
Every Day in every way libraries are
throwing pebbles
What business are you in?
The Role of Questions
Books, eBooks
Magazines
Websites
Buildings
Rooms
Desks
Stations
Programs
Nouns can be warehoused
and ‘cut’

Serve
Answer
Engage
Link
Entertain
Tell a story
Teach
Create
Do
Action verbs imply dynamism and
impact
YOU
Strategy and Direction Planning
10
11
12

Who are you?
13

What are you?
Black & White
The disruptions that were predicted . . .

20
21
23

Can everyone source their force?
Can we contribute to everyone’s self-actualization?
Print was complicated too
It’s simple really, shift happens, gedoverit
• Learners & Communities will continue to be diverse in the extreme –
especially on learning styles
• A foot in both camps for many, many years to come: digital and physical
• Content is already be dominated by non-text (gamification, 3D, graphics,
numeric, visual, music, video, audio, etc.)
• Search will explode with more options and one-step, one box search is
for dummies not professionally educated folks
• The single purpose anchored device is already dead as a target
• Devices will focus on social, collaboration, sharing, learning, multimedia,
creation and successful library strategies must align with that
• Librarians will need to focus primarily on transformational librarianship
and strategic alignment with curriculum
• Systems, E-Learning, collections and metadata will go to the cloud
massively
Library Megatrends
It doesn’t take a genius to see that librarian skills
and competencies applied to the trends and issues
in our communities can help in very strategic ways
– social, economic, creative, and discovery impacts.
Public Libraries

• Are you a librarian or an educator?
• Are you a support or mission-critical?
• Your business is community impact and learning
(they’re different)
• Your new competitors are non-traditional
• Renewed advocacy has moved from apple pie to
influencing and selling the value and impact of
librarians
• Library staff competencies need a plateau upgrade –
consultation, relationship, influence, educating . . .
Deer in headlamps slide here.
Libraries core skill is not
delivering information
Libraries improve the
quality of the question
and the user experience
Learning Libraries are about
building life competencies
Libraries Have Seasons
Librarian Magic

What are your magic tricks?
Failure to Reward Risk
Digital risk has raised the bar on risk taking in library land.
Librarianship Culture

Avoiding the triple diseases of:
1. Conflict avoidance
2. Passive resistance
3. Risk aversion
41

Think deeply about . . .
Your
Operation’s
Scalability

The depth of your
relationships

Your
sustainability

How you set
priorities:
Daily and Future
The Complex Value Proposition

Smelly
Yellow
Liquid

Or
Sex
Appeal?
Are you locked into an old library mindset?
A Verb . . . an Experience, enlivened for an audience
A Noun . . . A foundation but not sufficient with professional animation
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Library Land
What changes, disruptions
and shifts are already in
the environment?
• If all users are ubiquitously connected with
broadband, have downloading skills for books
and movies, own smartphones, whither
libraries?
• What about the ‘digital divide’?
• If the school system (K-12 and HigherEd)
changes radically …?
• What if all music, audiobooks, and video
moved to streaming formats by 2018?
• What if the DVD and CD go the way of vinyl,
VHS, and cassettes?
• What if all books are digital?
• What if book services move to a subscription
model of unlimited use for $7/month?
• What about next generation e-books?
• What if all books are ‘beyond text’?
• The NextGen Textbook…
• Can we support books with embedded video,
adaptive technologies, audio, updating,
software tools, assessments, web-links, etc.
• Ask ourselves about archiving and
preservation – the record
• Are you positioned at the lesson level?
• Could your library support all curricula and
distance education?
• Have you catalogued the learning
opportunities on the web? (Khan Academy,
Coursera, Udacity, edX, MIT, Harvard, MOOCs,
YouTube, Learn4All (ed2go), …)
•
•
•

Could your library support real e-learning
Is EVERY staff member fluent in your LMS and the
needs of supporting hybrid or total distance
learning?
By the way – nearly all learning is distance
learning from the perspective of the library and
user.
• Could your library support any kind of mobile
device? (mCobiss)
• Are you fully ready to deliver, agnostically to
desktops, laptops, tablets, phablets,
smartphones, televisions, appliances, at a
much higher level?
• Are you prepared for new forms of content?
• Real multimedia? 3D objects and databases?
Holographics? Enhanced media?
• Embedded assessment and tracking tools?
• Can you be ready for makerspaces, creative
spaces, writing labs, business and start-up
incubators, etc.
• Can you publish for your community?
• What kinds of learning spaces are needed in
the future?
• Can you support real learning spaces,
community meeting spaces, performance
spaces, maker spaces, real advisory spaces,
true relationship, collaboration, and
consultation management . . .? In a virtual
space?
•
•
•
•
•
•
•
•

Makerspaces
Writing Labs
Poetry and short story contests
Cooking
Music
Robotics, Lego, ….
Crafts, knitting, sewing clubs
Photography and art
• What if everything was in the cloud?

(software, databases, metadata, content . . .)
• What would you do with those system skills
on staff?
• What if all metadata and content discovery is
freely available using open APIs through the
OCLC WorldShare vault and the Digital Public
Library of America / Europeana vault of open
and free metadata?
• What if search immersive resource discovery
becomes as ubiquitous as search engines?
• Can they find as well as search?
• Are your training sessions hitting 100% of
students?
• Are they aligned with workflow or
transactions?
Definitions

Discovery
Search – known item retrieval
Topical or Subject Search
Research
Immersive Learning
Assembly
Two step discovery: discover, searching, finding,
use
• The pressure is ON for librarians to scale up their
information fluency training initiatives
•
•
•
•
•
•
•
1,200,000,000

1,000,000,000

Double a penny every day for a month =
Over $1 billion in just 30 days
800,000,000

600,000,000

Series1

400,000,000

200,000,000

1

2

3

4

5

6

7

8

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
•
•
•
•

What does your experience portal look like?
What are your top questions?
Pathfinder - - LibGuides - Portals
What are the outcome domains?
• Can you do it all ALONE?
• What would it look like if you cooperated?
• Consortia, Cooperatives, …
national, regional, global – buying groups or
real foundational infrastructure
And what would you sacrifice?
The Library as Sandbox
Focus and Understand on the Whole Experience
Up Your Game
• Know your local community demographics i.e. Teachers &
Librarians vs. Students vs. admin
• Focus on needs assessment and social assessments
• Prioritize: Love all, Serve all, Save the World means nothing
gets done
• Focus on scalability and grand cooperation
• Look for partnerships that add value
Up Your Game
• Align with Collections – every collection must be justified by
programs
• Craft leads to industrial strength
• Force strategic investment budgeting
• Look for partnerships that add value and priority setting
• Don’t go it alone. Focus on large scale sustainable programs
• Connect to the longer process not just events
• e.g, Forest of Reading or TD Summer Reading Program
• Virtual and in-person - in the Library and reaching out with partners
• SCALE: eLearning and Surveys – e.g. citation methods
Up Your Game
• Align with Collections – But add virtual experiences
• Start being Mobile in the extreme
• Look for partnerships that add value
• Focus on relationship management / liaisons
• Ensure the program delivery person is embedded including
librarians
• What are your top learning or research domains? Start there.
• Don’t go it alone. Build scalability and sustainability.
• Look for replicability – look for commonalities
The new
bibliography and
collection
development

Ask Us, KNOWLEDGE
PORTALS
KNOWLEDGE,
LEARNING,
INFORMATION &
RESEARCH
COMMONS
Up Your Game
• Learn the LMS system – everyone
• Learn copyright and licensing rights
• Learn developmental, genome, IQ, and learning styles research
• Relationship management, team building
• Advocacy and influence and research support
• MOOCs and eLearning
Up Your Game
• Learn how to reach and teach online
• Teach how to learn online – MOOCs and e-learning
• Teach how to research online
• Everyone in academic libraries should be focused on
teaching/researching first, then library
• Learn more systems than one!
• Be obsessive about consultation, recommendations and advice
• Social alignment rules and use the tools
Up Your Game
• Start to understand the real issues with e-books
• Study e-textbooks
• Study Learning Objects
• Balance content with interface
• Focus on learner not librarian behaviours
Up Your Game
• Learn consulting and relationship management practices
• Understand the research goals
• Understand Pedagogy in the context of student experiences
and educational goals
• Understand human development and age/stage(teens)
• Know where your programs are heading
• Consider deep partnerships
• Consider coaches, peer, and tutoring partnerships
Up Your Game
• The strong ‘library’ brand – adding dimension
• Personal branding – Who are your stars? Promote them.
• Program branding
• OMG – fix your signage
• Take risks for attention (AIDA)
• Embed your brand beyond the library walls and virtually
Up Your Game
• Grow collections investments in strategic areas (for example
economic impact, jobs, early years, hobbies, political
alignment, homework, research agenda …)
• Develop hybrid strategies that are consistent for digital and print
and programs
• Be obsessive about recommendations and advice and added value
• Integrate virtual and physical – hybridize
• Don’t fear off-site cooperation
• CURATE – real curation not assembly
Up Your Game
• Move the ILS to the Cloud
• Linked Data models – OCLC WorldShare, Europeana, DPLA, etc.
• Fix the ‘repository problem’
• Look at TCO and look at all costs incurred and not just hard
costs
• Review opportunity costs in soft costs
Up Your Game
• Dog, Star, Cow, Problem Child/?
• Reduce investment in successes
• Increase investments in the future
• Set priorities
• ‘Park’ some stuff temporarily
85
Is your library ready to support a
world of unlimited content, multiple
formats, massive access, and
consumer expectations of MORE?
Yes?
No?
With
Effort, Vision, Leadership?
Never?
Embracing Change
Change is….
Global
Constant
Inevitable
Stressful
Breathe
Find Your

Rhythm
Do you like change?
Does it matter?
What are the risks of not changing?
We can’t control change…

We can control our attitude towards change…
Deny
Resist
React
Explore
Commit
Change can be difficult
and ambiguous
Personal change
precedes organizational
change
Negativity
Contagious
I can learn and I can
change and I can do it
quickly.
What can you do to deal with
change?
Accept that change
is an attitude
Create a personal vision
In the context of your team
Focus on what you can do…
……not what you can’t do
Strengths
velop a perspective of
portunity
Create a willingness to learn & develop
Learn to love ambiguity
Support Aspiration
Be Creative and Attract
Being More Open to Change
‘New’ Library Cultures
Support Your Team
Too Much Respect for Tradition

While Neglecting to Curate the
Future
Are there any of these in your library?

The Black
Hole

Sucking the life out of initiative(s)?
Being More Open
Experimentation, Pilots and
Innovation
Being More Open to Risk
Being Open to Ambiguity
Be
More
Open
to Social
Technologies
and
Unintended
Consequences
Being Comfortable with Speed
Letting Go of Control
Be Inspirational
Honest to G*d – Let’s
Encourage Some Fun!
Tell Your Story:
Until lions learn to write their own story,
the story will always be from the perspective
of the hunter not the hunted.
Don’t study the issue to death.
Stephen Abram, MLS, FSLA
Consultant, Dysart & Jones/Lighthouse Partners
CEO, Federation of Ontario Public Libraries
Cel: 416-669-4855
stephen.abram@gmail.com
Stephen’s Lighthouse Blog
http://stephenslighthouse.com
Facebook, Pinterest, Tumblr: Stephen Abram
LinkedIn / Plaxo: Stephen Abram
Twitter: @sabram
SlideShare: StephenAbram1

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Montreal nov26 2013

  • 1. Cautionary Tales: FrankenLibraries or Librarytopia? Stephen Abram, MLS Montreal, PQ– Nov. 26, 2013
  • 2. Every Day in every way libraries are throwing pebbles
  • 4. The Role of Questions
  • 5. Books, eBooks Magazines Websites Buildings Rooms Desks Stations Programs Nouns can be warehoused and ‘cut’ Serve Answer Engage Link Entertain Tell a story Teach Create Do Action verbs imply dynamism and impact
  • 6. YOU
  • 7.
  • 9.
  • 10. 10
  • 11. 11
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. The disruptions that were predicted . . . 20
  • 21. 21
  • 22.
  • 23. 23 Can everyone source their force? Can we contribute to everyone’s self-actualization?
  • 25. It’s simple really, shift happens, gedoverit • Learners & Communities will continue to be diverse in the extreme – especially on learning styles • A foot in both camps for many, many years to come: digital and physical • Content is already be dominated by non-text (gamification, 3D, graphics, numeric, visual, music, video, audio, etc.) • Search will explode with more options and one-step, one box search is for dummies not professionally educated folks • The single purpose anchored device is already dead as a target • Devices will focus on social, collaboration, sharing, learning, multimedia, creation and successful library strategies must align with that • Librarians will need to focus primarily on transformational librarianship and strategic alignment with curriculum • Systems, E-Learning, collections and metadata will go to the cloud massively
  • 26. Library Megatrends It doesn’t take a genius to see that librarian skills and competencies applied to the trends and issues in our communities can help in very strategic ways – social, economic, creative, and discovery impacts.
  • 27. Public Libraries • Are you a librarian or an educator? • Are you a support or mission-critical? • Your business is community impact and learning (they’re different) • Your new competitors are non-traditional • Renewed advocacy has moved from apple pie to influencing and selling the value and impact of librarians • Library staff competencies need a plateau upgrade – consultation, relationship, influence, educating . . .
  • 28.
  • 29.
  • 30.
  • 31. Deer in headlamps slide here.
  • 32.
  • 33. Libraries core skill is not delivering information Libraries improve the quality of the question and the user experience Learning Libraries are about building life competencies
  • 35. Librarian Magic What are your magic tricks?
  • 36.
  • 38. Digital risk has raised the bar on risk taking in library land.
  • 39. Librarianship Culture Avoiding the triple diseases of: 1. Conflict avoidance 2. Passive resistance 3. Risk aversion
  • 40.
  • 41. 41 Think deeply about . . . Your Operation’s Scalability The depth of your relationships Your sustainability How you set priorities: Daily and Future
  • 42. The Complex Value Proposition Smelly Yellow Liquid Or Sex Appeal?
  • 43. Are you locked into an old library mindset?
  • 44. A Verb . . . an Experience, enlivened for an audience
  • 45. A Noun . . . A foundation but not sufficient with professional animation
  • 49. Meals
  • 50.
  • 51. Library Land What changes, disruptions and shifts are already in the environment?
  • 52. • If all users are ubiquitously connected with broadband, have downloading skills for books and movies, own smartphones, whither libraries? • What about the ‘digital divide’? • If the school system (K-12 and HigherEd) changes radically …?
  • 53. • What if all music, audiobooks, and video moved to streaming formats by 2018? • What if the DVD and CD go the way of vinyl, VHS, and cassettes?
  • 54. • What if all books are digital? • What if book services move to a subscription model of unlimited use for $7/month? • What about next generation e-books?
  • 55. • What if all books are ‘beyond text’? • The NextGen Textbook… • Can we support books with embedded video, adaptive technologies, audio, updating, software tools, assessments, web-links, etc. • Ask ourselves about archiving and preservation – the record
  • 56. • Are you positioned at the lesson level? • Could your library support all curricula and distance education? • Have you catalogued the learning opportunities on the web? (Khan Academy, Coursera, Udacity, edX, MIT, Harvard, MOOCs, YouTube, Learn4All (ed2go), …)
  • 57. • • • Could your library support real e-learning Is EVERY staff member fluent in your LMS and the needs of supporting hybrid or total distance learning? By the way – nearly all learning is distance learning from the perspective of the library and user.
  • 58. • Could your library support any kind of mobile device? (mCobiss) • Are you fully ready to deliver, agnostically to desktops, laptops, tablets, phablets, smartphones, televisions, appliances, at a much higher level?
  • 59. • Are you prepared for new forms of content? • Real multimedia? 3D objects and databases? Holographics? Enhanced media? • Embedded assessment and tracking tools? • Can you be ready for makerspaces, creative spaces, writing labs, business and start-up incubators, etc. • Can you publish for your community?
  • 60. • What kinds of learning spaces are needed in the future? • Can you support real learning spaces, community meeting spaces, performance spaces, maker spaces, real advisory spaces, true relationship, collaboration, and consultation management . . .? In a virtual space?
  • 61. • • • • • • • • Makerspaces Writing Labs Poetry and short story contests Cooking Music Robotics, Lego, …. Crafts, knitting, sewing clubs Photography and art
  • 62. • What if everything was in the cloud? (software, databases, metadata, content . . .) • What would you do with those system skills on staff? • What if all metadata and content discovery is freely available using open APIs through the OCLC WorldShare vault and the Digital Public Library of America / Europeana vault of open and free metadata?
  • 63. • What if search immersive resource discovery becomes as ubiquitous as search engines? • Can they find as well as search? • Are your training sessions hitting 100% of students? • Are they aligned with workflow or transactions?
  • 64. Definitions Discovery Search – known item retrieval Topical or Subject Search Research Immersive Learning Assembly Two step discovery: discover, searching, finding, use • The pressure is ON for librarians to scale up their information fluency training initiatives • • • • • • •
  • 65.
  • 66. 1,200,000,000 1,000,000,000 Double a penny every day for a month = Over $1 billion in just 30 days 800,000,000 600,000,000 Series1 400,000,000 200,000,000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
  • 67. • • • • What does your experience portal look like? What are your top questions? Pathfinder - - LibGuides - Portals What are the outcome domains?
  • 68. • Can you do it all ALONE? • What would it look like if you cooperated? • Consortia, Cooperatives, … national, regional, global – buying groups or real foundational infrastructure
  • 69. And what would you sacrifice?
  • 70. The Library as Sandbox
  • 71. Focus and Understand on the Whole Experience
  • 72. Up Your Game • Know your local community demographics i.e. Teachers & Librarians vs. Students vs. admin • Focus on needs assessment and social assessments • Prioritize: Love all, Serve all, Save the World means nothing gets done • Focus on scalability and grand cooperation • Look for partnerships that add value
  • 73. Up Your Game • Align with Collections – every collection must be justified by programs • Craft leads to industrial strength • Force strategic investment budgeting • Look for partnerships that add value and priority setting • Don’t go it alone. Focus on large scale sustainable programs • Connect to the longer process not just events • e.g, Forest of Reading or TD Summer Reading Program • Virtual and in-person - in the Library and reaching out with partners • SCALE: eLearning and Surveys – e.g. citation methods
  • 74. Up Your Game • Align with Collections – But add virtual experiences • Start being Mobile in the extreme • Look for partnerships that add value • Focus on relationship management / liaisons • Ensure the program delivery person is embedded including librarians • What are your top learning or research domains? Start there. • Don’t go it alone. Build scalability and sustainability. • Look for replicability – look for commonalities
  • 75. The new bibliography and collection development Ask Us, KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  • 76. Up Your Game • Learn the LMS system – everyone • Learn copyright and licensing rights • Learn developmental, genome, IQ, and learning styles research • Relationship management, team building • Advocacy and influence and research support • MOOCs and eLearning
  • 77. Up Your Game • Learn how to reach and teach online • Teach how to learn online – MOOCs and e-learning • Teach how to research online • Everyone in academic libraries should be focused on teaching/researching first, then library • Learn more systems than one! • Be obsessive about consultation, recommendations and advice • Social alignment rules and use the tools
  • 78. Up Your Game • Start to understand the real issues with e-books • Study e-textbooks • Study Learning Objects • Balance content with interface • Focus on learner not librarian behaviours
  • 79. Up Your Game • Learn consulting and relationship management practices • Understand the research goals • Understand Pedagogy in the context of student experiences and educational goals • Understand human development and age/stage(teens) • Know where your programs are heading • Consider deep partnerships • Consider coaches, peer, and tutoring partnerships
  • 80. Up Your Game • The strong ‘library’ brand – adding dimension • Personal branding – Who are your stars? Promote them. • Program branding • OMG – fix your signage • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually
  • 81. Up Your Game • Grow collections investments in strategic areas (for example economic impact, jobs, early years, hobbies, political alignment, homework, research agenda …) • Develop hybrid strategies that are consistent for digital and print and programs • Be obsessive about recommendations and advice and added value • Integrate virtual and physical – hybridize • Don’t fear off-site cooperation • CURATE – real curation not assembly
  • 82. Up Your Game • Move the ILS to the Cloud • Linked Data models – OCLC WorldShare, Europeana, DPLA, etc. • Fix the ‘repository problem’ • Look at TCO and look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
  • 83. Up Your Game • Dog, Star, Cow, Problem Child/? • Reduce investment in successes • Increase investments in the future • Set priorities • ‘Park’ some stuff temporarily
  • 84.
  • 85. 85
  • 86.
  • 87. Is your library ready to support a world of unlimited content, multiple formats, massive access, and consumer expectations of MORE? Yes? No? With Effort, Vision, Leadership? Never?
  • 96. Do you like change? Does it matter?
  • 97. What are the risks of not changing?
  • 98. We can’t control change… We can control our attitude towards change…
  • 99. Deny
  • 100. Resist
  • 101. React
  • 103. Commit
  • 104. Change can be difficult and ambiguous
  • 106.
  • 109. I can learn and I can change and I can do it quickly.
  • 110. What can you do to deal with change?
  • 111. Accept that change is an attitude
  • 112. Create a personal vision In the context of your team
  • 113. Focus on what you can do… ……not what you can’t do Strengths
  • 114. velop a perspective of portunity
  • 115. Create a willingness to learn & develop
  • 116. Learn to love ambiguity
  • 118. Be Creative and Attract
  • 119. Being More Open to Change
  • 120.
  • 122. Too Much Respect for Tradition While Neglecting to Curate the Future
  • 123. Are there any of these in your library? The Black Hole Sucking the life out of initiative(s)?
  • 124. Being More Open Experimentation, Pilots and Innovation
  • 125. Being More Open to Risk
  • 126. Being Open to Ambiguity
  • 129. Letting Go of Control
  • 131. Honest to G*d – Let’s Encourage Some Fun!
  • 132. Tell Your Story: Until lions learn to write their own story, the story will always be from the perspective of the hunter not the hunted.
  • 133.
  • 134. Don’t study the issue to death.
  • 135.
  • 136.
  • 137.
  • 138. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Partners CEO, Federation of Ontario Public Libraries Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1