Nevada la2012


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Nevada la2012

  1. 1. Head in the Clouds: Technology in Libraries Stephen Abram MLS Nevada Library Association Conference Oct. 4, 2012
  2. 2. The prime directive:It’s not about technology
  3. 3. This morning . . . I want to share a 2020 vision of what the world of libraries, information and learning should look like. I want to point to the 23 puzzle pieces that have emerged in the past decade that will materially affect our opportunity and success.
  4. 4. The Opportunity To choose our future and create it, not be victims of a juggernaut. Let’s not compete with Google, Bing and Facebook! Let’s complement them based on our strengths and their weaknesses. The last few times I did this with Roy Tennant, Gary Price, etc. we . . .
  5. 5. The Market Weaknesses… Or Opportunity holes Commercial algorithm SEO, SMO The Content Spam Industry Follow Panda, Penguin, Blekko, etc. Ads, sponsored links, … Loss of “control” Quality versus selection
  6. 6. But first . . .Some context...
  7. 7. PrinciplesAccess means putting knowledgeanywhere and everywhereit will be found & used by our customers.Understand the difference betweenphysical access and intellectual access
  8. 8. PrinciplesCollaboration is- the keystone of Knowledge,- it requires that we partner with users,- outcome driven – it’s the way the client uses & shares- crosses and blurs lines
  9. 9. PrinciplesLibraries are a Learning Environment- it learns from itself – the question economy survives- it absorbs & adapts – product, content and structure- it provides a learning imperative economic advantage
  10. 10. Principles: Our bread and butterWe deliver the …..So What …-We understand how and why knowledge fits-We can explain what it means and contextualize it-We should know why & how users interact and learn
  11. 11. -We’ve got it-We can get it-We know how to deliver it
  12. 12. Principles …..More Bread and Butter• We have it• We can deliver it• We know how to use it• We can organize it so it fits user’s needs and context
  13. 13. Libraries•Informing, Learning, Sharing, Discovering, Socializing…
  14. 14. Principles• Research is one of the pieces but not all of them• Note that books is a minor (but still critical) piece• Respect all forms of knowledge• It takes all of the pieces to complete the puzzle
  15. 15. PrinciplesSo, let’s focus on the experience that is needed notthe one we feel comfortable with the most.Our goal is to deliver ……….
  16. 16. …an experience inevery strategy
  17. 17. Library Megatrends
  18. 18. Trends Differ by Library Sector All will be affected to a greater or lesser degree by these trends and the impact will be different but all are relevant to:• Public Libraries• Academic Research Libraries• Community College Libraries• School Libraries• Specialized Libraries• Consortia
  19. 19. Content Fragmentation Digitization’s real impact – non-fiction Format Print, ePUB, PDF, Kindle, etc. etc. CD, DVD, USB, etc. etc. Streaming Licenses, Open Access, Creative Commons, etc. etc. eBooks eJournals eContent Copyright Issues (NatGeo, Tasini, TPP, ACTA, SOPA, etc. etc.) Author Lawsuits Citation fragmentation
  20. 20. Beyond Text Text Graphics & Charts Formulae Pictures Maps Video Audio Gamification Deep Data Mining Sharing – notes, highlights, reviews, opinions, corrections, commentary Assessments Soundtracks Etc. etc.
  21. 21. Walled Gardens ILS CMS Cloud(s) Device dependencies Format dependencies (e.g. Kindle or PDF) Amazon Apple ADVICE . . .
  22. 22. Learning Object Diversification and Fragmentation Textbooks eLearning Learning Management Systems & PLEs Cohort Learning Environments Presentation Systems Virtual Conference Environment Personal Learning Environments Collaboration Software MOOCs
  23. 23. End User Fragmentation Teens / Post-Millennials Millennials Other demographics Business versus Consumer The Device Divide Mobility Haves and Have-nots
  24. 24. Search Fragmentation Consumer Search Specialized Search Professional Search Semantic, Sentiment, Suggestion Search etc. Mobile search Social search Augmented Reality SEO SMO Content Spam Geo-location
  25. 25. Technology Fragmentation Feature Phones Smartphones Tablets Laptops Desktops Gaming stations Television E-Readers Internet of Things Browsers
  26. 26. The polarization ofdiscussionBlack and WhiteDogmatic vs. Professionalpositions on:eBooks, access, copyright, etc.
  27. 27. Black & White
  28. 28. Recognize key shifts
  29. 29. Academic Research Libraries eLearning Repositories Content Archipelagos LibGuides Patron-driven acquisitions Information Fluency Demarcation between Undergrad, Grad and Faculty/Staff strategies Copyright compliance E-Coursepacks and e-Reserves Strategic budgeting Partnerships
  30. 30. Community College and Undergrad Information Literacy Distance education and eLearning Textbooks, Reserves, Coursepacks, e- all MOOCs Mobility Collections for new degrees and certifications
  31. 31. School Libraries Common Core 21st Century Learning Future of the textbook Scaffolded Information Literacy / Fluency Filters Staff and Faculty relationships Classroom pages
  32. 32. Specialized Libraries Intranets MS SharePoint Relationship building Embedded Librarianship
  33. 33. Public Libraries Recommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic (Portland (Maine) PL) eBook issues and device training Community Glue Economic Impact Patron-driven acquisitions Experience Portals Programs Partnerships Education and Learning Literacy of all kinds
  34. 34. Consortia: Next Step Cooperation DPLA Library Renewal EveryLibrary Advocacy PAC OCLC Linked Data CULC eBook Project (Canada) 3M e-books (Penguin, CALIFA, Douglas County initiatives) Cloud initiatives
  35. 35. So what is the answer?Where are the real pain points?
  36. 36. Grocery Stores
  37. 37. Grocery Stores
  38. 38. Grocery Stores
  39. 39. Cookbooks, Chefs . . .
  40. 40. Cookbooks, Chefs . . .
  41. 41. Meals
  42. 42. What is a library experience?What differentiates an experience from a transaction? What is an EXPERIENCE? What differentiates libraries from Google/Bing?
  43. 43. The Evolutionof Answers
  44. 44. Why do people ask questions?Is your library experience conceptually organized around answers and programs?Or collections, technology and buildings?
  45. 45. Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
  46. 46. What are your top 10-20questions?What is the service portfoliomodel that goes with those?
  47. 47. The top 23 most transformational bits
  48. 48. 23 Transformational Things1. RDA (AACR2) and metadata2. Linked Data, OCLC WorldCat +3. SaaS, IaaS, PaaS4. Enhanced eBooks5. Amazon Cloud (Prime)6. Licensed Databases7. Geo-information, Geo-IP8. eLearning Systems
  49. 49. 23 Transformational Things9. Repositories10. Intranets11. Mobile (phones, tablets, computing)12. Patron Data (LMS, ILS, Registries)13. People Data (FB, LinkedIn, etc.)14. LibGuides15. OpenURL16. Open Access
  50. 50. 23 Transformational Things17. eBooks & eJournals disaggregation18. HTML5 and mobile standards19. Streaming Media & end of formats20. Embedding21. Persistent Links22. Shared A-Z lists (like Summon)23. Shared Analytics
  51. 51. Analytics
  52. 52. What do we need to know? How do library databases and virtual services compare with other web experiences? Who are our core virtual users? Are there gaps? Does learning happen? How about discovery? What are user expectations for true satisfaction? How does library search compare to consumer search like Google and retail or government? How do people find and connect with library virtual services? Are end users being successful in their POV? What are the stories of the impact of library experiences? Are they happy? Will they come back? Tell a friend?
  53. 53. Techno-Agnosticism Browsers: IE, Chrome, Firefox, Safari… Devices: Macintosh, PC Desktops & Laptops… Mobile: Laptops, Tablets (iPad, Fire, etc.)… Mobile: Smartphones (iPhone, Blackberry, Android, Windows, etc.)… Container: PDF, ePub, .mobi, Kindle, etc. Learning Management System: Blackboard, WebCT, Angel, D2L, Moodle, Sakai, etc. Purchasing (Amazon, B&N, Chegg, Chapters Indigo, CengageBrain, Apple Store, University Textbook Store, etc.)
  54. 54. Alignment & Scary Players If libraries don’t develop it, who will?  Apple (iTunes, iPhone, App Store, iBooks …)  Bookish, Pottermore, etc.  Amazon (Prime, Cloud, Kindle…)  Microsoft (8, Mobile)  Google (Android, Ads, …)  Facebook (F8, Apps, Privacy…)  … LinkedIn, Twitter, Pinterest, etc.  Blackboard, MOOCs, LMS, etc.
  55. 55. And, this should all beinvisible to the user.
  56. 56. The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  57. 57. Small Successes TROVE (Australia) Bibliocommons LibraryThing, BookPsychic Google Books and WorldCat LibGuides Gale’s ed2go Cengage’s MindTap PowerSearch 2012 Algorithm
  58. 58. Putting our money where ... eTextbooks GVRL exploded  Our Principles: AccessMyLibrary  Device Agnostic MindTap  Browser Agnostic ed2go  No Walled Gardens In Context  SEO free Biography in Context  Ad free Opposing Viewpoints GREENR  More Analytics Career Transitions National Geographic Archive + ECCO, NCCO, PQ’s EEBO
  59. 59. The Virtuous Continuum Data Information Knowledge “Information NOT WISDOM only becomes Behaviour knowledge through a process called learning”
  60. 60. Short Term Benefits Reduce the overhead of the back room Increase effectiveness and efficiency Reduce effort on strategically misaligned activities Free up scarce library programmers for efforts aligned with goals Align effort with vision and strategy Invest in staff professional development and understanding
  61. 61. Long Term Benefits Viable alternative to Google, Bing, and Facebook Real immersive discovery targeted at real problems in context Neutrality rulez on devices Move beyond retrieval to research impact Research, curriculum, learning, and community alignment Sustainable competitive advantage
  62. 62. In order to achieve success, library culture must . . . Avoid B&W thinking  Be agnostic Avoid dogma &  Avoid polarization fanboyism and be comfortable Be agile & nimble with shades of grey Be experimental  Collaborate, really. Temper risk  Embrace management with trial boundarylessness and error  Allow analytics to Move experiments into push progress and wider adoption impact
  63. 63. In order to achieve success, library culture must . . . Focus on the users in  Invest in scalable context solutions Avoid broad-based retail  Focus on Sustainability consumer strategies  Move from craft to Ask ourselves: “Is this industrial strength – good for the whole eco- stop hand-knitting system of information, every sweater learning and  Don’t fear the BIG communities?” vision. Be open  Stick to it.
  64. 64. Support Risk and Experiments
  65. 65. Take backtheStrategy:Rebalance
  66. 66. Print was complicated too
  67. 67. Libraries are the Third Path
  68. 68. Smelly OrYellow SexLiquid Appeal?
  69. 69. Consider the Whole Experience
  70. 70. Until the lion learns to write her own story, the story will always be from the perspective of the hunter not the hunted.
  71. 71. Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 Stephen’s Lighthouse Blog Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1