Academic llibrariescybertour2014

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Academic llibrariescybertour2014

  1. 1. Academic Library Top Strategies Stephen Abram, MLS Computers in Libraries CyberTour Washington DC April 7, 2014
  2. 2. Grocery Stores
  3. 3. Cookbooks, Chefs . . .
  4. 4. Cookbooks, Chefs . . .
  5. 5. Meals
  6. 6. Remaining Relevant and Having a Positive Impact
  7. 7. Up Your Game • Know your local community demographics • Focus on needs assessment and social assessments • Prioritize: Love all, Serve all, Save the World means nothing gets done • Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound • Look for partnerships that add value
  8. 8. Up Your Game • Programs that aren’t text first – Arduino, Makerspaces, music, media… • Scalability, reproducibility, sustainability, affordability • Targeting • Align with Collections – every collection must be justified by programs and strategic alignment • Force strategic investment budgeting • Look for partnerships that add value • Don’t go it alone. Focus on large scale sustainable programs • Connect to the longer process not just events • Virtual and in-person • In the Library and reaching out with partners
  9. 9. What are the real issues? • Craft versus Industrial Strength • Personal service only when there’s impact • Pilot, Project, Initiative versus Portfolio Strategy • Hand-knitted prototypes versus Production • e.g. Information Literacy and Fluency initiatives • Discovery versus Search versus Deep Search • eLearning units and program dissemination • Citation and information ethics • Content and repository archipelagos • Strategic Analytics • Value & Impact Measures • Behaviours, Satisfaction • Economic and strategic alignment
  10. 10. Up Your Game • Align with Collections – But add virtual experiences • Start being Mobile in the extreme • Look for partnerships that add value • Focus on relationship management / liaisons • Ensure the program delivery person is embedded including librarians • What are your top learning or research domains? Start there. • Don’t go it alone. Build scalability and sustainability. • Look for replicability – look for commonalities
  11. 11. The new bibliography and collection development Ask Us, KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  12. 12. Up Your Game • Start offering diplomas and certificates • The Non-credit Course • Look for partnerships that add value • Offer real educational opportunities not just adjacencies • What does your community need for economic advantage? • What courses to you offer or recommend? (MIT, Harvard, Stanford, TED, Khan Academy, etc.) • Play and connect yourself
  13. 13. Up Your Game • OCLC Linked Data & APIs • DPLA Vault & APIs • 3D, learning object, LibGuides, audio, or streaming media repositories • Understand Pedagogy in the context of student experiences and educational goals • Understand human development from teens to adult learning • Understand the projects • Makerspace… laboratories – onsite relevance • Consider partnerships to put librarians into real liaison • Consider coaches and tutoring partnerships
  14. 14. Up Your Game • Take the strong ‘library’ brand and add dimension • Personal branding – Who are your stars? Promote them. • Program branding • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually • Go beyond the information brand to informing, creating, and social
  15. 15. Up Your Game • Grow collections investments in strategic areas but digital first and not just size . . . Alignment trumps size any day • Develop hybrid strategies that are consistent and integrated for digital and print and programs • Be obsessive about consultation, recommendations and advice • Truly integrate virtual and physical – hybridize • Social alignment rules
  16. 16. Up Your Game • Learn how to reach and teach online • Teach how to learn online • Teach how to research online • Everyone in academic libraries should be focused on teaching/researching first, then library • Learn more systems than one! • Be obsessive about consultation, recommendations and advice • Social alignment rules and use the tools
  17. 17. Up Your Game • Dog, Star, Cow, Problem Child/? • Reduce investment in successes • Increase investment • Look at TCO • Look at all costs incurred and not just hard costs • Do NOT value your time at zero • Review opportunity costs in soft costs
  18. 18. Being Open to Ambiguity Be the Change We Want to See
  19. 19. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1

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