Cla2013 frankenlibraries


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Cla2013 frankenlibraries

  1. 1. FrankenLibraries: The Latest TrendsStephen Abram, MLSCanadian Library Association, WinnipegMay 30, 2013
  2. 2. Every Day in every way libraries arethrowing pebbles
  3. 3. It’s simple really, shift happens, gedoverit• Users & Communities will continue to be diverse in the extreme• Expectations around timeliness will increase• We will have a foot in both camps for many, many years to come: digitaland physical• Content will (is already) be dominated by non-text (gamification, 3D,visual, music, video, audio, etc.)• Search will explode with options and one-step, one box search is fordummies• The single purpose anchored device is already dead as a target• Devices will focus on social, collaboration, sharing, learning, multimedia,creation and successful library strategies will align with that• Librarians will need to focus primarily on professional service(s) andstrategic alignment (reduced roles in organizing knowledge andstep&fetchit politeness) . . . Service Professionals NOT Servants,Educators not Supplements• E-Learning, collections and metadata will go to the cloud massively
  4. 4. Library MegatrendsIt doesn’t take a genius to see librarianskills and competencies applied to thetrends and issues in librarycommunities in very strategic ways –social, economic, and discovery impacts.
  5. 5. Libraries• Recommendations (Bibliocommons, LibraryThingfor Libraries / Book Psychic)• Community Glue• Economic Impact and VALUE studies• Programs on steroids aligned with collections andspace• Repositories• Bi-directional Partnerships• Education and Learning – REALLY committing tolearning and credits / diplomas / certificates• A volatile supplier space• Renewed advocacy moves to Influencing and selling
  6. 6. Consortia• Consortia• CRKN, OCUL, TAL, CULC, Readers First, etc.• Dealing with the small town mindset• OCLC Linked Data, RDA and global metadata strategies• DPLA• Library Renewal / EveryLibrary Advocacy PAC• 3M e-books (CALIFA / Douglas County initiatives)• Dark literature, orphan works, etc.• Cloud initiatives• Mergers increase
  7. 7. Deer in headlamps slide here.
  8. 8. Libraries core skill is notdelivering informationLibraries improve thequality of the questionand the user experienceLibraries are about learningand building communities
  9. 9. Libraries Have Seasons
  10. 10. Librarian Magic
  11. 11. SmellyYellowLiquidOrSexAppeal?The Complex Value Proposition
  12. 12. Books, eBooksMagazinesWebsitesBuildings, BranchesRoomsDesksProgramsNouns can be warehousedand ‘cut’ServeAnswerEngageLinkEntertainTell a storyDoAction verbs imply dynamismand impact
  13. 13. Are you locked into an old library mindset?
  14. 14. A Verb . . . an Experience, enlivened for an audience
  15. 15. A Noun . . . A foundation but not sufficient with professional animation
  16. 16. Retail Sales Down?Teen Reading Down?Titles Down?Circulation Down?Reading Down?NONONONONOFocus on the REAL IssuesNot BOOKS! The experience
  17. 17. Grocery Stores
  18. 18. Cookbooks, Chefs . . .
  19. 19. Cookbooks, Chefs . . .
  20. 20. Meals
  21. 21. Library LandWhat changes, disruptions andshifts are already in theenvironment?
  22. 22. Mergers and AcquisitionsWhat if the provincial and municipalgovernments change funding models?What if higher levels of consortial cooperationare mandated?What about shocks to the economy?
  23. 23. If all users are ubiquitously connected withbroadband, have downloading skills for booksand movies, own smartphones, whitherlibraries?What about the ‘digital divide’If the school system (K-12 and HigherEd) changesradically …?
  24. 24. What if all music, audiobooks, and video moved tostreaming formats by 2018?What if the DVD and CD go the way of vinyl, VHS, andcassettes?
  25. 25. What if all books are digital?What if book services move to a subscription modelof unlimited use for $7/month?What about next generation e-books?
  26. 26. What if all books are ‘beyond text’?Can we support books with embedded video,adaptive technologies, audio, updating, softwaretools, assessments, web-links, etc.
  27. 27. Could your library support advanced highereducation and offer accredited courses orsupport universities and colleges for distanceeducation?Have you catalogued them?Can you see yourself offering diplomas?
  28. 28. Could your library support distance high schooleducation, credits, and home schooling on a muchhigher level?
  29. 29. • Could your library support any kind of mobiledevice?• Are you fully ready to deliver, agnostically todesktops, laptops, tablets, phablets,smartphones, televisions, appliances, at amuch higher level?
  30. 30. Are you prepared for new forms of content?Real multimedia? 3D objects and databases?Holographics? Enhanced media?Can you be ready for makerspaces, creativespaces, writing labs, business and start-upincubators, etc.Can you publish for your community?
  31. 31. What kinds of community spaces are needed inthe future?Can you support learning spaces, communitymeeting spaces, performance spaces, makerspaces, real advisory spaces, true relationshipand consultation management . . .?
  32. 32. What if everything was in the cloud? (software,databases, metadata, content . . .)What would you do with those system skills on staff?
  33. 33. What if search immersive resource discovery becomes asubiquitous as search engines?What if schools and public libraries partner on discoveryservices (a la NYPL, BPL, QBPL, and NYED with theirBiblioCommons initiative)
  34. 34. What if all metadata and content discovery isfreely available using open APIs through theOCLC WorldShare vault and the Digital PublicLibrary of America / Europeana vault of open andfree metadata?What does your experience portal look like? Topquestions?
  35. 35. And what would you sacrifice?
  36. 36. Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothinggets done• Priorities are SMART: Specific, Measurable, Attainable,Relevant, & Time bound• Look for partnerships that add value
  37. 37. AmazonChapters/IndigoBarnes & NobleBN BookBrowserBordersSuggesticaInside a Dog (teens)MySpace BooksBooks We LikeOCLCs FictionFinderAll ConsumingLibraryThingNext FavoriteStoryCodeRating ZoneHypatia and AlexLitWhichBook.netAllReaders.comReaders Robotgnooks
  38. 38. Up Your Game• Align with Collections – every collection must be justified byprograms• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events• Virtual and in-person• In the Library and reaching out with partners
  39. 39. What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production• e.g. Information Literacy initiatives (LibGuides)• Discovery versus Search versus Deep Search• eLearning units and program dissemination• Citation and information ethics• Content and repository archipelagos• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment
  40. 40. Up Your Game• Align with Collections – But add virtual experiences• Look for partnerships that add value• Ensure the program delivery person is embedded includinglibrarians• What are your top 20 question domains? Start there.• Don’t go it alone. Build scalability and sustainability.• Look for replicability – every neighbourhood
  41. 41. The newbibliography andcollectiondevelopmentAsk Us, KNOWLEDGEPORTALSKNOWLEDGE,LEARNING,INFORMATION &RESEARCHCOMMONS
  42. 42. Up Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational opportunities not just adjacencies• What does your community need for economic advantage?• What courses to you offer or recommend? (TED, KhanAcademy, Coursera, Udacity, , etc.)
  43. 43. Up Your Game• Understand the new Curriculum (esp. 6-8 and 9-12)• Understand Pedagogy in the context of student experiencesand educational goals• Understand human development from early years throughteens• Connect across developmental stages, link• Consider partnerships to put teachers in the library• Consider coaches and tutoring partnerships
  44. 44. Up Your Game• The strong ‘library’ brand – adding dimension• Personal branding – Who are your stars? Promote them.• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually
  45. 45. Up Your Game• Grow collections investments in strategic areas (for exampleeconomic impact, jobs, early years, hobbies, political alignment,homework, research agenda …)• Develop hybrid strategies that are consistent for digital and printand programs• Be obsessive about recommendations and advice and added value• Integrate virtual and physical - hybridize
  46. 46. Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investment• Look at TCO• Look at all costs incurred and not just hard costs• Review opportunity costs in soft costs
  47. 47. Is this library ready to support aworld of unlimited content, multipleformats, massive access, andconsumer expectations of MORE?Yes?No?With Effort, Vision,Leadership?Never?
  48. 48. Embracing Change
  49. 49. Change is….
  50. 50. Global
  51. 51. Constant
  52. 52. Inevitable
  53. 53. Stressful
  54. 54. Breathe
  55. 55. Rhythm
  56. 56. Do you like change?Does it matter?
  57. 57. What are the risks of not changing?
  58. 58. We can’t control change…We can control our attitude towards change…
  59. 59. Deny
  60. 60. Resist
  61. 61. React
  62. 62. Explore
  63. 63. Commit
  64. 64. Change can be difficult
  65. 65. Personal changeprecedes organizationalchange
  66. 66. Negativity
  67. 67. Contagious
  68. 68. I can learn and I canchange and I can do itquickly.
  69. 69. What can you do to deal withchange?
  70. 70. Accept that changeis an attitude
  71. 71. Create a personal visionIn the context of your team
  72. 72. Focus on what you can do………not what you can’t do
  73. 73. Develop a perspective of opportunity
  74. 74. Create a willingness to learn & develop
  75. 75. Learn to love ambiguity
  76. 76. Being MoreOpen toComment
  77. 77. Being More Open to Criticismand Feedback
  78. 78. Being More Open toRecommendations
  79. 79. Support Aspiration
  80. 80. Be Creative and Attract
  81. 81. Being More Open to Change
  82. 82. The Library as Sandbox
  83. 83. ‘New’ Library CulturesSupport Your Team
  84. 84. Being More Open Experimentation,Pilots and Innovation
  85. 85. Being More Flexible
  86. 86. Being More Open to Risk
  87. 87. Being Opento a Mosaicof Solutions
  88. 88. Being Open to Ambiguity
  89. 89. BeMoreOpento SocialTechnologiesandUnintendedConsequences
  90. 90. Being Comfortable with Speed
  91. 91. Being Open to New Ideas
  92. 92. Letting Go of Control
  93. 93. Remove the Borders Inside LibrariesBe the Change We Want to See
  94. 94. Remove the Borders In theLibrary CommunityBe the Change We Want to See.
  95. 95. Remove theBorders BetweenLibraries and UsersBe the Change We Want to See.
  96. 96. Be Inspirational
  97. 97. Know What Makes Us Different
  98. 98. Finding Our Voice and Using It
  99. 99. Tell Your Story:Until lions learn to write their own story,the story will always be from the perspectiveof the hunter not the hunted.
  100. 100. Honest to G*d – Let’sEncourage Some Fun!
  101. 101. Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse PartnersCel: 416-669-4855stephen.abram@gmail.comStephen’s Lighthouse Bloghttp://stephenslighthouse.comFacebook, Pinterest, Tumblr: Stephen AbramLinkedIn / Plaxo: Stephen AbramTwitter: @sabramSlideShare: StephenAbram1