The Next Phase of Disruption:Dealing with the Internet ToddlerStephen Abram, MLSEuropean Business Schools Library GroupCam...
Every Day in every way libraries arethrowing pebbles
From Andy: What business are you in?
It’s simple really, shift happens, gedoverit• Users & Communities will continue to be diverse in the extreme –especially o...
Library MegatrendsIt doesn’t take a genius to see librarianskills and competencies applied to thetrends and issues in libr...
Business Libraries• Are you a librarian or an educator /researcher?• Are you a support or mission-critical?• Your business...
Deer in headlamps slide here.
Libraries core skill is notdelivering informationLibraries improve thequality of the questionand the user experienceLibrar...
Libraries Have Seasons
Librarian MagicWhat are your magic tricks?
Think deeply about . . .16YourOperation’sScalabilityYoursustainabilityThe depth of yourrelationships How you setpriorities...
SmellyYellowLiquidOrSexAppeal?The Complex Value Proposition
Books, eBooksMagazinesWebsitesBuildings, BranchesRoomsDesksProgramsNouns can be warehousedand ‘cut’ServeAnswerEngageLinkEn...
Are you locked into an old library mindset?
A Verb . . . an Experience, enlivened for an audience
A Noun . . . A foundation but not sufficient with professional animation
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Library LandWhat changes, disruptions andshifts are already in theenvironment?
• If all users are ubiquitously connected withbroadband, have downloading skills for booksand movies, own smartphones, whi...
• What if all music, audiobooks, and videomoved to streaming formats by 2018?• What if the DVD and CD go the way of vinyl,...
• What if all books are digital?• What if book services move to a subscriptionmodel of unlimited use for $7/month?• What a...
• What if all books are ‘beyond text’?• Can we support books with embedded video,adaptive technologies, audio, updating,so...
• Are you positioned at the lesson level?• Could your library support advanced highereducation and offer accredited course...
• Could your library support real e-learning• Is EVERY staff member fluent in your LMS andthe needs of supporting hybrid o...
• Could your library support any kind of mobiledevice?• Are you fully ready to deliver, agnostically todesktops, laptops, ...
• Are you prepared for new forms of content?• Real multimedia? 3D objects and databases?Holographics? Enhanced media?• Can...
• What kinds of community spaces are neededin the future?• Can you support real learning spaces,community meeting spaces, ...
• What if everything was in the cloud? (software,databases, metadata, content . . .)• What would you do with those system ...
• What if search immersive resource discoverybecomes as ubiquitous as search engines?• Can they find as well as search?• A...
• What if all metadata and content discovery isfreely available using open APIs through theOCLC WorldShare vault and the D...
• What does your experience portal look like?• What are your top questions?• What are the outcome domains?
And what would you sacrifice?
The Library as Sandbox
Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love a...
Up Your Game• Align with Collections – every collection must be justified byprograms• Force strategic investment budgeting...
What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, In...
Up Your Game• Align with Collections – But add virtual experiences• Start being Mobile in the extreme• Look for partnershi...
The newbibliography andcollectiondevelopmentAsk Us, KNOWLEDGEPORTALSKNOWLEDGE,LEARNING,INFORMATION &RESEARCHCOMMONS
Up Your Game• OCLC Linked Data & APIs• DPLA Vault & APIs• 3D, learning object, LibGuides, audio, or streaming media reposi...
Up Your Game• Learn how to reach and teach online• Teach how to learn online• Teach how to research online• Everyone in ac...
Up Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational oppor...
Up Your Game• Learn consulting and relationship management practices• Understand the research goals• Understand Pedagogy i...
Up Your Game• The strong ‘library’ brand – adding dimension• Personal branding – Who are your stars? Promote them.• Progra...
Up Your Game• Grow collections investments in strategic areas (for exampleeconomic impact, jobs, early years, hobbies, pol...
Up Your Game• Move the ILS to the Cloud• Linked Data models – OCLC Worldshare, Europeana, DPLA, etc.• Fix the ‘repository ...
Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investments in the future• Set pri...
Is this library ready to support aworld of unlimited content, multipleformats, massive access, andconsumer expectations of...
Embracing Change
Change is….
Global
Constant
Inevitable
Stressful
Breathe
Rhythm
Do you like change?Does it matter?
What are the risks of not changing?
We can’t control change…We can control our attitude towards change…
Deny
Resist
React
Explore
Commit
Change can be difficult
Personal changeprecedes organizationalchange
Negativity
Contagious
I can learn and I canchange and I can do itquickly.
What can you do to deal withchange?
Accept that changeis an attitude
Create a personal visionIn the context of your team
Focus on what you can do………not what you can’t do
velop a perspective of opportunity
Create a willingness to learn & develop
Learn to love ambiguity
Support Aspiration
Be Creative and Attract
Being More Open to Change
‘New’ Library CulturesSupport Your Team
Being More Open Experimentation,Pilots and Innovation
Being More Open to Risk
Being Open to Ambiguity
BeMoreOpento SocialTechnologiesandUnintendedConsequences
Being Comfortable with Speed
Letting Go of Control
Be Inspirational
Honest to G*d – Let’sEncourage Some Fun!
Tell Your Story:Until lions learn to write their own story,the story will always be from the perspectiveof the hunter not ...
Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse PartnersCel: 416-669-4855stephen.abram@gmail.comStephen’s Li...
Ebslg cambridge june 2013
Ebslg cambridge june 2013
Ebslg cambridge june 2013
Ebslg cambridge june 2013
Ebslg cambridge june 2013
Ebslg cambridge june 2013
Ebslg cambridge june 2013
Ebslg cambridge june 2013
Ebslg cambridge june 2013
Ebslg cambridge june 2013
Ebslg cambridge june 2013
Ebslg cambridge june 2013
Ebslg cambridge june 2013
Ebslg cambridge june 2013
Ebslg cambridge june 2013
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Ebslg cambridge june 2013

  1. 1. The Next Phase of Disruption:Dealing with the Internet ToddlerStephen Abram, MLSEuropean Business Schools Library GroupCambridge, UK - June 19, 2013
  2. 2. Every Day in every way libraries arethrowing pebbles
  3. 3. From Andy: What business are you in?
  4. 4. It’s simple really, shift happens, gedoverit• Users & Communities will continue to be diverse in the extreme –especially on learning styles• Expectations around delivery timeliness will increase• A foot in both camps for many, many years to come: digital and physical• Content is already be dominated by non-text (gamification, 3D, graphics,numeric, visual, music, video, audio, etc.)• Search will explode with more options and one-step, one box search isfor dummies not professionally educated folks• The single purpose anchored device is already dead as a target• Devices will focus on social, collaboration, sharing, learning, multimedia,creation and successful library strategies must align with that• Librarians will need to focus primarily on professional service(s) andstrategic alignment (reduced roles in organizing knowledge andstep&fetchit politeness) . . . Service Professionals NOT Servants,Educators not Supplements, real engagement rules• E-Learning, collections and metadata will go to the cloud massively
  5. 5. Library MegatrendsIt doesn’t take a genius to see librarianskills and competencies applied to thetrends and issues in librarycommunities in very strategic ways –social, economic, and discovery impacts.
  6. 6. Business Libraries• Are you a librarian or an educator /researcher?• Are you a support or mission-critical?• Your business is education and applied & theoreticalresearch.• Your competitors are non-traditional• Your core business model is failing• Renewed advocacy has moved from apple pie toinfluencing and selling• Library staff competencies need a plateau upgrade –consultation, relationship, influence, educating . . .
  7. 7. Deer in headlamps slide here.
  8. 8. Libraries core skill is notdelivering informationLibraries improve thequality of the questionand the user experienceLibraries are about learningand building communities
  9. 9. Libraries Have Seasons
  10. 10. Librarian MagicWhat are your magic tricks?
  11. 11. Think deeply about . . .16YourOperation’sScalabilityYoursustainabilityThe depth of yourrelationships How you setpriorities:Daily and Future
  12. 12. SmellyYellowLiquidOrSexAppeal?The Complex Value Proposition
  13. 13. Books, eBooksMagazinesWebsitesBuildings, BranchesRoomsDesksProgramsNouns can be warehousedand ‘cut’ServeAnswerEngageLinkEntertainTell a storyDoAction verbs imply dynamismand impact
  14. 14. Are you locked into an old library mindset?
  15. 15. A Verb . . . an Experience, enlivened for an audience
  16. 16. A Noun . . . A foundation but not sufficient with professional animation
  17. 17. Grocery Stores
  18. 18. Cookbooks, Chefs . . .
  19. 19. Cookbooks, Chefs . . .
  20. 20. Meals
  21. 21. Library LandWhat changes, disruptions andshifts are already in theenvironment?
  22. 22. • If all users are ubiquitously connected withbroadband, have downloading skills for booksand movies, own smartphones, whitherlibraries?• What about the ‘digital divide’• If the school system (K-12 and HigherEd)changes radically …?
  23. 23. • What if all music, audiobooks, and videomoved to streaming formats by 2018?• What if the DVD and CD go the way of vinyl,VHS, and cassettes?
  24. 24. • What if all books are digital?• What if book services move to a subscriptionmodel of unlimited use for $7/month?• What about next generation e-books?
  25. 25. • What if all books are ‘beyond text’?• Can we support books with embedded video,adaptive technologies, audio, updating,software tools, assessments, web-links, etc.
  26. 26. • Are you positioned at the lesson level?• Could your library support advanced highereducation and offer accredited courses orsupport universities and colleges for distanceeducation?• Have you catalogued them?
  27. 27. • Could your library support real e-learning• Is EVERY staff member fluent in your LMS andthe needs of supporting hybrid or totaldistance learning?• By the way – nearly all learning is distancelearning.
  28. 28. • Could your library support any kind of mobiledevice?• Are you fully ready to deliver, agnostically todesktops, laptops, tablets, phablets,smartphones, televisions, appliances, at amuch higher level?
  29. 29. • Are you prepared for new forms of content?• Real multimedia? 3D objects and databases?Holographics? Enhanced media?• Can you be ready for makerspaces, creativespaces, writing labs, business and start-upincubators, etc.• Can you publish for your community?
  30. 30. • What kinds of community spaces are neededin the future?• Can you support real learning spaces,community meeting spaces, performancespaces, maker spaces, real advisory spaces,true relationship and consultationmanagement . . .? In a virtual space?
  31. 31. • What if everything was in the cloud? (software,databases, metadata, content . . .)• What would you do with those system skills onstaff?
  32. 32. • What if search immersive resource discoverybecomes as ubiquitous as search engines?• Can they find as well as search?• Are your training sessions hitting 100% ofstudents?• Are they aligned with workflow ortransactions?
  33. 33. • What if all metadata and content discovery isfreely available using open APIs through theOCLC WorldShare vault and the Digital PublicLibrary of America / Europeana vault of openand free metadata?
  34. 34. • What does your experience portal look like?• What are your top questions?• What are the outcome domains?
  35. 35. And what would you sacrifice?
  36. 36. The Library as Sandbox
  37. 37. Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothinggets done• Priorities are SMART: Specific, Measurable, Attainable,Relevant, & Time bound• Look for partnerships that add value
  38. 38. Up Your Game• Align with Collections – every collection must be justified byprograms• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events• Virtual and in-person - in the Library and reaching out with partners• SCALE: eLearning and Surveys – e.g. citation methods
  39. 39. What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production• e.g. Information Literacy initiatives (LibGuides)• Discovery versus Search versus Deep Search• eLearning units and program dissemination• Citation and information ethics• Content and repository archipelagos• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment
  40. 40. Up Your Game• Align with Collections – But add virtual experiences• Start being Mobile in the extreme• Look for partnerships that add value• Focus on relationship management / liaisons• Ensure the program delivery person is embedded includinglibrarians• What are your top learning or research domains? Start there.• Don’t go it alone. Build scalability and sustainability.• Look for replicability – look for commonalities
  41. 41. The newbibliography andcollectiondevelopmentAsk Us, KNOWLEDGEPORTALSKNOWLEDGE,LEARNING,INFORMATION &RESEARCHCOMMONS
  42. 42. Up Your Game• OCLC Linked Data & APIs• DPLA Vault & APIs• 3D, learning object, LibGuides, audio, or streaming media repositories• Understand Pedagogy in the context of student experiences andeducational goals• Understand human development from teens to adult learning• Understand the projects• Makerspace… laboratories – onsite relevance• Consider partnerships to put librarians into real liaison• Consider coaches and tutoring partnerships
  43. 43. Up Your Game• Learn how to reach and teach online• Teach how to learn online• Teach how to research online• Everyone in academic libraries should be focused onteaching/researching first, then library• Learn more systems than one!• Be obsessive about consultation, recommendations and advice• Social alignment rules and use the tools
  44. 44. Up Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational opportunities not just adjacencies• What does your community need for economic advantage?• What courses to you offer or recommend? (TED, KhanAcademy, Coursera, Udacity, edX, Learn4Life (ed2go), etc.)
  45. 45. Up Your Game• Learn consulting and relationship management practices• Understand the research goals• Understand Pedagogy in the context of student experiencesand educational goals• Understand human development and stage(teens)• Know where your programs are heading• Consider deep partnerships• Consider coaches, peer, and tutoring partnerships
  46. 46. Up Your Game• The strong ‘library’ brand – adding dimension• Personal branding – Who are your stars? Promote them.• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually
  47. 47. Up Your Game• Grow collections investments in strategic areas (for exampleeconomic impact, jobs, early years, hobbies, political alignment,homework, research agenda …)• Develop hybrid strategies that are consistent for digital and printand programs• Be obsessive about recommendations and advice and added value• Integrate virtual and physical – hybridize• Don’t fear off-site cooperation• CURATE – real curation not assembly
  48. 48. Up Your Game• Move the ILS to the Cloud• Linked Data models – OCLC Worldshare, Europeana, DPLA, etc.• Fix the ‘repository problem’• Look at TCO and look at all costs incurred and not just hardcosts• Review opportunity costs in soft costs
  49. 49. Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investments in the future• Set priorities• ‘Park’ some stuff temporarily
  50. 50. Is this library ready to support aworld of unlimited content, multipleformats, massive access, andconsumer expectations of MORE?Yes?No?With Effort, Vision,Leadership?Never?
  51. 51. Embracing Change
  52. 52. Change is….
  53. 53. Global
  54. 54. Constant
  55. 55. Inevitable
  56. 56. Stressful
  57. 57. Breathe
  58. 58. Rhythm
  59. 59. Do you like change?Does it matter?
  60. 60. What are the risks of not changing?
  61. 61. We can’t control change…We can control our attitude towards change…
  62. 62. Deny
  63. 63. Resist
  64. 64. React
  65. 65. Explore
  66. 66. Commit
  67. 67. Change can be difficult
  68. 68. Personal changeprecedes organizationalchange
  69. 69. Negativity
  70. 70. Contagious
  71. 71. I can learn and I canchange and I can do itquickly.
  72. 72. What can you do to deal withchange?
  73. 73. Accept that changeis an attitude
  74. 74. Create a personal visionIn the context of your team
  75. 75. Focus on what you can do………not what you can’t do
  76. 76. velop a perspective of opportunity
  77. 77. Create a willingness to learn & develop
  78. 78. Learn to love ambiguity
  79. 79. Support Aspiration
  80. 80. Be Creative and Attract
  81. 81. Being More Open to Change
  82. 82. ‘New’ Library CulturesSupport Your Team
  83. 83. Being More Open Experimentation,Pilots and Innovation
  84. 84. Being More Open to Risk
  85. 85. Being Open to Ambiguity
  86. 86. BeMoreOpento SocialTechnologiesandUnintendedConsequences
  87. 87. Being Comfortable with Speed
  88. 88. Letting Go of Control
  89. 89. Be Inspirational
  90. 90. Honest to G*d – Let’sEncourage Some Fun!
  91. 91. Tell Your Story:Until lions learn to write their own story,the story will always be from the perspectiveof the hunter not the hunted.
  92. 92. Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse PartnersCel: 416-669-4855stephen.abram@gmail.comStephen’s Lighthouse Bloghttp://stephenslighthouse.comFacebook, Pinterest, Tumblr: Stephen AbramLinkedIn / Plaxo: Stephen AbramTwitter: @sabramSlideShare: StephenAbram1

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