What is Fashion?
“The Difference Between Style & Fashion Is Quality”
Fashion is the existing type of
clothing that is preferred by a
large segment of the public at a
A precise style of dress or
Whatever is currently selling
A way of social interaction and
Fashion retailers group merchandise
Staple Items are basic merchandise
items that customers purchase on a
regular basis. (Examples: socks,
Fashion Merchandise are goods that
are popular at a particular time.
Style is a particular shape or type of
apparel item identified by the distinct
features that make it unique.
It may gain or lose popularity, but it
maintains its identification as a
Capri pants, and mini skirts.
Design is a particular or unique
version of a style because of a specific
arrangement of the basic design
The four basic design elements are:
Color is a critical element of design
and may be the most important.
Three dimensions of color are:
Hue: the quality of the color
Value: the lightness or darkness of a
Intensity: the brightness or dullness
of a color
A garment is any article of
clothing, such as a dress, suit, coat,
• Line is an element of
design that directs the
path of eye movement.
• It’s a distinct, elongated
mark that directs the eye
up and down, side to
side, or around an object.
Shape, or silhouette, is the overall form or
outline of a garment.
It’s a key design feature for designers,
manufacturers, and retailers.
It’s the three-dimensional form of
clothing, accessories, or shoes.
The three basic shapes in fashion are:
Bustle (Back Full)
Texture is how
Terms to describe
the surface of a
material, or fabric,
feels and looks.
and the method of
Function is a fifth design element
that refers to the intended use or purpose
of an object.
Fashion is expected to function in the
What Are Fashion Products?
Fashion is determined by
Taste refers to the current
opinion of what is
attractive and appropriate
for an individual and
Fashion Products include:
Clothing is a garment used to
cover the body.
Garment refers to any article
of wearing apparel.
Accessories are additional articles
that complete or enhance outfits.
• Home furnishings include window
treatments, furniture coverings,
The Importance of Fashion
What’s reflected in fashion?
Fashion serves as a historical record of culture
Importance to People
The Role of Fashion:
Appearance can identify social appearance.
Many types of
benefit from the fashion
industry in cities such
When the economy
is unstable fashion
When the economy
is good fashion is