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An analysis of the type of accommodation and
service at Mae Ramphueng Beach, Rayong
Student name
Mister Phachara Thawatbandit No.10
Mister Phumin Jantanuan No.11
Miss Thanatporn Siriwatdeachakul No.18
Miss Kesiree Soongnuenket No.26
Grade eleventh class four
Adviser
Mister Maytat Tekachat
Srinagarindra the princess mother school, Rayong
Under the royal patronage of her Royal Highness Princess
Maha chakri sirindhorn
An analysis of the type of accommodation and
service at Mae Ramphueng Beach, Rayong
Student name
Mister Phachara Thawatbandit No.10
Mister Phumin Jantanuan No.11
Miss Thanatporn Siriwatdeachakul No.18
Miss Kesiree Soongnuenket No.26
Grade eleventh class four
Adviser
Mister Maytat Tekachat
Srinagarindra the princess mother school, Rayong
Under the royal patronage of her Royal Highness Princess
Maha chakri sirindhorn
Abstract
The tourism industry is one of the industries that are very important to the
Thai economy. And the hotel business is considered to be a tourism business.
There are many types of accommodation such as hotel, motel, guest house, resort
etc. The accommodations must be clean, comfortable, safe and good service for
each type of accommodations. Therefore, we would like to research on the subject
an analysis of the type of accommodation and service at Mae Ramphueng Beach,
Rayong. The purpose of this project is to 1) Study on the types of accommodation
at Mae ramphueng beach, Rayong Province 2) Study on the services of various
departments within accommodation at Mae Ramphueng Beach, Rayong
Province. The project writers chose 50 accommodations located on Mae
Ramphueng Beach. The instrument used for collecting a list of accommodation
at Mae Ramphueng Beach was from various websites on the internet and the
exploring from the street side of Mae Ramphueng Beach. The accommodation is
categorized by room style into 6 types such as hotels, resort hotel, motels, guest
house, Bungalow, apartment and classification services, in accommodation such
as breakfast, swimming pool, restaurants and spa. From the analysis, the result
shows the percentage of each type of accommodation. The most type were resort
hotel which is 34 percent, followed by hotels which is 24 percent, followed by
apartments and guest houses which is 12 percent, followed by motels and
bungalow respectively. And the percentage of each service within 50
accommodations, the most service were swimming pool which is 62 percent,
followed by breakfast which is 56 percent, followed by restaurant and spa
respectively.
2
Index
page
Abstract a
Index b
CHAPTER 1 INTRODUCTION
Statement of problem 1
Purpose 2
Expected outcome 2
Definition of Terms 2
CHAPTER 2 LITERATURE REVIEW
Related documents 3
Related project 7
CHAPTER 3 METHODOLOGY
Participants 9
Research Instrument 9
Data Collection 9
Data Analysis 9
CHAPTER 4PROJECT RESULTS
Statistic Methods 10
Conclusion 15
Problems Encountered by the Project Writers 15
Suggestions 15
CHAPTER 1
INTRODUCTION
Statement of problem
Thailand is the world’s top quality at tourism location. That grows with
equilibrium on the basis of Thailand, which sustainably promotes economic
development, social system and income of population. (Thailand Tourism 2036
(twenty years vision), 2016)
Tourism industry is a highly growing industry that plays a very significant
role in Thailand's economic and social system. It is an important source of income
for the international currency, creating jobs and distributing them to the region.
In addition, tourism is also contributed to the development of social infrastructure
including trade and investment. When the country faces economic crisis, tourism
plays an important role in generating income for the country. It can help the
economy recover faster than manufacture sector and other services. However,
competition in the tourism industry has intensified. It changes rapidly and is very
sensitive by negative factors both inside and outside the country, without being
avoided. (Ministry of Tourism and Sports, 2010)
When tourists decide to travel, the necessity of transportation,
accommodation, food, souvenirs and entertainment arose. Business-related
industries are formed to accommodate tourism such as tour business,
accommodation business, transportation business, food and entertainment service
business, souvenir product business etc. (Chanthach Wanthanom, 2011)
Hotel business or accommodation business is a business relating to
tourism. Gross domestic product (GDP) in accommodation and food services 3rd
quarter 2019 increase 5.0% with the number of tourists increasing by 3.5 percent,
the revenue from tourists is at 1,429.3 billion baht and the average occupancy rate
was 71.2 percent. (Office of the National Economic and Social Development
Council, 2019)
The tourism industry is one of the industries that are very important to the
Thai economy which can be considered as an industry that drives the overall
economic and social development of the country. And the hotel business is
considered to be a tourism business. There are many types of accommodation
such as hotel, motel, guest house, resort etc. The accommodations must be clean,
comfortable, safe, good service and have reasonable prices for each type of
accommodations. Therefore, we would like to research on the subject an analysis
of the type of accommodation and service at Mae Ramphueng Beach, Rayong.
2
Purpose
The purpose of this project is to
1. Study on accommodation at Mae ramphueng beach, Rayong Province
2. Study on the service levels or grades of accommodation at Mae
Ramphueng Beach, Rayong Province.
3. Study on the services of various departments within accommodation at
Mae Ramphueng Beach, Rayong Province.
Expected outcome
This study is made in order to
1. Analyze and classify accommodations based on their type of the
accommodations at Mae Ramphueng Beach, Rayong Province.
2. Classify accommodation categories based on their level or grade of
accommodation at Mae Ramphueng Beach, Rayong Province.
3. Analyze the various services within the accommodations at Mae
Ramphueng Beach, Rayong Province.
Definition of Terms
1. Tourism refers to the temporary traveling from ordinary residence to
Taphong District, Muang Rayong, Rayong Province and return to the
original place of residence. And by traveling, it's not for work or to earn
money directly.
2. Accommodation business or hotel business refer to businesses that
provides accommodation for tourists at Mae Ramphueng Beach Taphong
District, Muang Rayong, Rayong Province. The hotel offers rooms and
meals according to the needs of tourists, with a compensation for the profit
of the business.
3. Accommodation refers to a place prepared for travelers, customers, or
temporary residential guest at Mae Ramphueng Beach Taphong District,
Muang Rayong, Rayong Province.
4. Accommodation service refers to forms of service and facilities at the
accommodation at Mae Ramphueng Beach Taphong District, Muang
Rayong, Rayong Province that provided for travelers, customers or guests
staying in said hotel.
5. Mae Ramphueng Beach refers to the beach at Taphong District, Muang
Rayong, Rayong Province.
CHAPTER 2
LITERATURE REVIEW
Literature Review
Chapter 2 literature review, research and documentation related to the
project Analysis of the type of accommodation and service at Mae Ramphueng
Beach, Rayong, we have been researching concepts documents and related
project to be used as a guide in the preparation of the project. As follows:
Related documents
1. Tourism
Tourism Authority of Thailand (2019) stated tourism means traveling for
recreation or for fun, excitement, or to find knowledge.
World Tourism Organization (2009) stipulated that tourism means
traveling by distance of more than 40 kilometers from home for recreation
purposes
Later, there was a conference of the World Tourism Organization on travel
and international travel in Rome, Italy and accepted the proposal on the definition
of tourism by scholars of World Tourism Organization that tourism must mean:
1. That it is a temporary trip from an ordinary residence.
2. That it is a voluntary travel.
3. That it is not travel for work or to earn money directly.
2. Tourism industry
Tourism Authority of Thailand (1979) stated tourism industry mean the
industry that provides or offers on services, both within and outside the Kingdom
with the remuneration which including:
1. Tour business
2. Hotel business for tourists
3. Restaurants, service places, and resorts business for tourists
4. Souvenir business or products for tourists
5. Sport business for tourists
6. The exhibition shows, trade fairs, advertising, publicity or any other
operation with the purpose to promote or encourage travel.
Phitthaya Sriwattanasarn (2010) stated industry means to assemble
activities by using various inputs including capital, labor, materials, equipment,
machine tools and management then combined those to produce products and
provide services that are valuable to humans.
Phitthaya Sriwattanasarn (2010) stated tourism industry means to activities
through various inputs, which contributes to the comfort or satisfaction and sale
of tourism services to visitors.
4
Components of the tourism industry
1. The elements directly related to tourism (Main component)
1. Tourist attractions
2. Transportation business
3. Accommodation business
4. Restaurant business
5. Tourism Business and Guide
2. Elements supporting tourism activities (Auxiliary elements)
1. Souvenir business
2. MICE business
3. Information service
4. Safety facilitation
5. Facilitate access to the city
3. Accommodation Business
Accommodation Business means services, accommodation for tourists. It
offers rooms and food drinks according to the needs of tourists. By charges to
earnings of the Company's current commonly used word "Business hotel"
business over the camp.
The importance of the accommodation business
1. Any place or any part of the world must have accommodation for
travelers who are traveling from different locations. Building accommodation for
tourists often has a selection of styles. Facilities that can impress guests, such as
hotels in Thailand, are well-known in the world-renowned hotels. Such as The
Oriental hotels, The Shangri-La Hotels in Bangkok. This is to promote Thailand's
reputation among foreigners around the world and encourage hotel development.
Start with a clean slate to serve tourist, it will result in a high competition based
on the growth rate of the tourism industry.
2. When the accommodation business arose Causing employment People
have more work done because in a camp. There are other related businesses Open
within the camp itself. Several types Such as restaurants, bars, travel services Gift
shop, beauty salon. The accommodation business also contributes to the
development of skilled labor or the quality of labor. Accommodation business is
currently highly competitive. Because there are many entrepreneurs in this
business Therefore, must find various forms to make an impression. Attract
tourists Such as training staff in technical services Language communication etc.
When local residents in the hotel business they have more jobs and decrease
incomes.
• Accommodation businesses involved in local development to progress.
The location of the hotel's business is to be developed on the road to the modern
infrastructure system. Such as electricity, water supply, communications systems
5
and telecommunications and cause thousands of its stores including places of
entertainment Such as Pattaya, Phuket, Korat, etc.
• The hotel's business is an important part in helping to conserve the arts
and promote the handicrafts. For example, there are various festivals, including
Loi Krathong Festival Songkran festival. For the activities held in the hotel,
customers can be in the resting place, and can also display and sell handicrafts. It
can be said that local culture and art support each other. Due to the current society,
Western civilization has entered people's hearts, and the values of Oriental people
are rapid and vague handshake, clothing, speaking, technology, etc.
4. Accommodation
Office of the council of State (2547) stated hotel or accommodation mean
Accommodation established with the purpose of providing temporary
accommodation for traveler or for any other person for a compensation. However,
it does not include:
1. The property is established to provide temporary accommodation
services operated by the government the public organization or other State or
charity agencies, or for charitable or educational purposes, without any profit or
revenue sharing.
2. Accommodation established with the purpose of providing shelters
charge a monthly or more.
3. Any other accommodation as prescribed in the Ministry of Law.
5. Accommodation type
1. Hotel means a place for travelers or tourists or all kinds of guests to stay
with a wide range of services, which depending on the level of service and
facilities such as food and beverage, meeting, banquet, swimming pool, fitness,
sports, tours and souvenirs etc.
1.1 Commercial / City hotel is a business hotel located in the business
district. The guests are usually business people visiting the business or meeting.
The hotel may provide facilities and services such as food service, laundry
service, gift shop, clinic, swimming pool, health center, tickets etc. This type of
hotel is often used as a conference meeting or tour businesses, often choose as
accommodation for a group tour because in the community area and business
district in which tourists can easily travel anywhere.
1.2 Resort Hotel is a hotel business that is built according to vacation
location. Which are usually located in good locations such as the seaside,
mountains, lakes, hot springs, golf courses etc. It is easily accessible. Additional
tourism activities may be organized, such as hiking, mountain climbing, horse
riding, fishing, golfing, skiing etc. There are also facilities available, as well as
providing great services to tourists as well this type of sojourn is often an annual
holiday tourist or only on the weekends.
6
2. Motel is a small hotel with about 50 rooms, located near the main
highway road, and provides free parking is available to the guests. The motel is
usually located along the outskirts of the city, for travelers who drive to
themselves, can park in front of the room or in a shared yard. so, it is often
associated with car-related services such as garages, shops, car supplies, gas
stations and so on. Tourists usually stay in a single night motel to remove the
driving force. Next to the other is a budget accommodation service for travelers
or very popular tourists in the United States.
3. Guest House or Pension or Boarding House is a place where the owners
of the house are divided into rooms for rent, a hotel business that is adapted from
old or newly built homes to make a room for tourists to stay with the rental fee.
The hotel is a small, cheap accommodation in Thailand, a guest house or
somewhere called the Ruean. Located in a community or tourist city area, such
as Khaosan Road in Bangkok, the hotel offers only small rooms and shared
bathrooms, which are suitable for tourists who are traveling in the daytime, and
only need to sleep at night. The daytime time will be departure to tourist spots.
The rental rate is relatively low there may be a clean bed and a shared bathroom.
At present, the guest house has been improved. Additional room facilities include
a TV, as well as food and beverages.
4. Home Stay or Farm Stay is a business hotel in which the house owner or
farm owner in the village is built or adapted to a hotel room, with a regular rental
fee, often served to tourists who want to learn the lifestyle and the living of the
villagers of the local people, making it possible to exchange opinions with the
owner of the house. Low rental rates may also include food and sightseeing
services for tourists. Some of them are packaged in a package which includes
accommodation and eating. There are excursions in the neighborhood or to make
eco-tourism. Daily learning of villagers, such as the making of rice, farming, etc.,
is a one-price charter.
5. Bungalow or Cottage or Tourist-House is an accommodation business
that is home to the tourists, the rental fee. It is usually located near the tourist
attraction, with the facilities provided by tourists to provide their own facilities,
but the rental rates are relatively low.
6. Condominium or Apartment is a business hotel with a bedroom and a
kitchen combined with a rental fee that is suitable for families who come together.
Can cook and eat on the property. Cost savings and lower costs. A hotel stays for
a suite that is owned or occupied by the owner or a guardian is strictly eligible
with a certificate of eligibility and is subject to regulations. The rights holders of
the set will be a custom-made agreement. The apartment is the property for rent
by rental contract for weeks or months rather than daily.
7. Hostel or Dormitory is a business hotel where people or institutions are
provided for guests to visit. The rental fee is usually the old building that has been
adapted to provide a suitable condition to the property. Some meals may be
7
served, or there is a shared kitchen with other guests for self-catering. Rents are
usually very low.
6. Mae Ramphueng Beach
Mae Rumphung Beach is also known as the Bay of tourists to visit all year
round to enjoy fresh seafood on the beach. There are a wide variety of styles for
both sea-view and living, a stroll on the beach chairs, and if it is overnight, there
is a bungalow resort, all of which are located on two sides, located about 6
kilometers away from Ban PHE, and approximately 9 kilometers from the
national park, 500 meters. The beach has a little slope, from Khao Laem ya long
to 12 km parallel to the ocean pine that gives the shade all the way. The crystal-
clear waters are ideal for playing water, except for some of the beaches, with a
variance of tides and sea surfaces as a pan basin. The National Park staff will
label the warning. Visitors should strictly adhere to the warnings for safety. The
end of Mae Ramphueng Beach is home to Fisherman's village. The Bay House is
a village where visitors can experience the fisherman's lifestyle, as well as the
sunset spots. The hot season is a summer, but there are no more tourists to visit,
even in rainy seasons.
Related project
1. Arunee Lomsethi
Based on the research of Ruinee Lommillionaire (2554), it concluded that
the marketing mix has an effect on the decision-making of foreign tourists in
descending order, such as the accommodation and location services, or the
channel-distribution channels of the service and the physical aspects of the
process marketing and pricing services with the ability to make a decision to use
the accommodation of foreign tourists at a high level. Personal factors affecting
the decision-making choice of foreign tourists are the age of residence sex,
professional education the marital status and revenue of tourists, hotel experience
and marketing mix, the accommodation and the price services to address a place
or distribution channel for marketing campaigns. Employee services, service
processes, and physical characteristics are related.
Summary Personal factors, experiences, hotels, and marketing mix affect
Decide to use the accommodation of foreign tourists The property's business
manager can take This is a guide to our business in Bangkok. The development
of marketing strategies is in line with the needs of tourists. The satisfaction of
tourists is assessed in order to bring the results, improve the service, and try to
make a difference in product and service.
2. Thanapa Pornprathanwet
From the research of Ruinee Lommillionaire (2558), the conclusion that
most entrepreneurs focus on the location of the hotel near the tourist attractions
and give priority to the area in the room and the reception area rather than its look.
8
Outdoor the operator has the opinion that the appropriate number of rooms can
be managed by the business. There are 10 to 12 rooms in the family, with a
number of up to 3 floors, 2-3 booths and room size is 20 to 24 square meters. The
retention of data from the query showed female tourists over males and was aged
at 20-30 years old. This group of tourists cares about the factor of the choice of a
small hotel in the area near the tourist attraction room size 26-30 Square meters.
The interior design style is modern and traditional Thai. The pattern and exterior
design are unique and stylish. Additional facilities for tourists need service,
restaurant, Pool & Spa.
Feasibility study of investment in small hotel projects in district Ratchaburi
Province to develop a small hotel project with a return period of up to 9 years,
but the lease period of the building is 4 years. The results of the analysis of the
data summary develop a small hotel in addition to developing the physical
characteristics of hotels such as location, design, interior, and exterior. The room
size is suitable for the needs of tourists and additional facilities within the hotel.
The developers should consider the design, allocation, use the benefits of the area
in the hotel are appropriate and meet the needs of the tourists, as well as system
work structures and legal requirements for building modifications. In addition,
finance and management are another factor affecting the development of a
small hotel.
CHAPTER 3
METHODOLOGY
Participants
The project writers chose 50 accommodations located on Mae Ramphueng
Beach Taphong District, Muang Rayong, Rayong Province.
Research Instrument
This study used a list of accommodation at Mae Ramphueng Beach to do
this project. All of the data on the list was collected from various websites on the
internet and exploring from the street side of Mae Ramphueng Beach. We
designed the table which used to analyze the type of accommodation and service
in the accommodation.
Data Collection
The project writers collected accommodation information from various
websites on the internet and randomly exploration from the street side of Mae
Ramphueng Beach.
Data Analysis
The accommodation is categorized by room style into 6 types such as
hotels, resort hotel, motels, guest house, Bungalow, apartment and classification
services, in accommodation such as breakfast, swimming pool, restaurants and
spa.
CHAPTER 4
PROJECT RESULTS
This project presents an analysis of the type of accommodation and service
at Mae Ramphueng Beach, Rayong. The purpose of our project was to 1) Study
on accommodation at Mae ramphueng beach, Rayong Province. 2) Study on the
service levels or grades of accommodation at Mae Ramphueng Beach, Rayong
Province. 3) Student on the services of various departments within
accommodation at Mae Ramphueng Beach, Rayong Province. A list of 50
accommodations at Mae Ramphueng Beach was collected from various websites
on the internet and randomly exploring from the street side of Mae Ramphueng
Beach. Then we analyze analysis the type of accommodation and classified
accommodation by the service in the accommodation.
Presentation of Project Results Based on Goals and Objectives
Statistic Methods
The project purpose was to analysis the type of accommodation and service
at Mae Ramphueng Beach, Taphong District, Muang Rayong, Rayong Province.
The project writers collected the list of 50 accommodations at Mae Ramphueng
Beach. Then the writers set up 6 types of accommodation to analyze: hotels, resort
hotels, motels, guest house, Bungalow, condominium or apartment and set up 4
services to classified accommodation: breakfast, swimming pool, restaurants and
spa. The instrument used for collecting data was a list of accommodation at Mae
Ramphueng Beach. The writers counted the frequency of each type of
accommodation then we analyzed all of the types in number. After that, the
writers calculated the frequency of the accommodation types by percentage and
listed the most frequent type relatively. The graph we used to show the result was
pie graph and column graph. The result can be shown as follow.
11
Table 1 The number of each type of accommodation
Item Types Number of
Accommodations
Type Proportion
(%)
1 Resort hotels 17 34
2 Hotels 12 24
3 Apartments 6 12
4 Guest houses 6 12
5 Motels 5 10
6 Bungalows 4 8
Total 50 100
From the chart, it shows the number of each type of accommodation at Mae
Ramphueng Beach, Taphong District, Muang Rayong, Rayong Province. The
most frequent types were listed relatively. The total number of accommodations
was 50 accommodations. The project writers calculated the data into the form of
percentage. It presents that the most type were 34 resort hotels and 24 hotels
respectively. Follow by 12 both apartments and guest houses at the same number.
And the least type of accommodation was 8 bungalows. The writers put all
percentage into the form of pie graph and described it in the next page.
12
Figure 1 An analysis of type of accommodation
From this graph, it shows the percentage of each type of accommodation.
The most type were resort hotel which is 34 percent, followed by hotels which is
24 percent, followed by apartments and guest houses which is 12 percent,
followed by motels which is 10 percent and bungalow which is 8 percent
respectively.
34%
24%
12%
12%
10%
8%
an analysis of types of accommodation
resort hotels
hotels
apartments
guest houses
motels
bungalows
13
Table 2 The number of each service in 50 accommodations
Item Service Number of
Accommodations
Proportion (%)
1 Swimming pool 31 62
2 Breakfast 28 56
3 Restaurant 8 16
4 Spa 4 8
From the chart, it shows the number of each service that we can found in
50 accommodations at Mae Ramphueng Beach, Taphong District, Muang
Rayong, Rayong Province. The most frequent services were listed relatively. The
total number of the service was 31. The project writers calculated the data into
the form of percentage. It presents that the most service were swimming pool,
breakfast, restaurant and spa. The writers put all percentage into the form of
column graph and described it in the next page.
14
Figure 2 An analysis of service within 50 accommodations
From this graph, it shows the percentage of each service within 50
accommodations. The most service were swimming pool which is 62 percent,
followed by breakfast which is 56 percent, followed by restaurant which is 16
percent and spa which is 8 percent respectively.
0% 10% 20% 30% 40% 50% 60% 70%
swimming pool
break fast
restaurant
spa
62%
56%
16%
8%
an analysis of services within 50
accommodation
15
Conclusion
From the analysis, the result shows the total number of accommodations
was 50 accommodations. They were total 6 types of accommodation which is
resort hotels, hotels, apartments, guest houses, motels and bungalows. The
percentage of each type can be described as follow. The most type were resort
hotel which is 34 percent, followed by hotels which is 24 percent, followed by
apartments and guest houses which is 12 percent, followed by motels which is
10 percent and bungalow which is 8 percent respectively. And for the results of
service within 50 accommodations, they were 4 services that we found in most
accommodation which is swimming pool, breakfast, restaurant and spa. The
percentage of each type can be described as follow. The most service were
swimming pool which is 62 percent, followed by breakfast which is 56 percent,
followed by restaurant which is 16 percent and spa which is 8 percent
respectively.
Problems Encountered by the Project Writers
The project writers encountered with many difficulties through doing this
project. The first problem was there are many accommodations at Mae
Ramphueng Beach, Rayong so we had to spend so much time for the list
collecting which delay the process of the project. Next, finding and asking each
accommodation about their service, we can call some accommodation to ask them
about the service that we will be given once we book the room but sue to the short
tome from when we spent to collected the list of accommodation, we have to
analysis the service of accommodation from website or internet alone which is
not as obvious as when we call the accommodation.
Suggestions
1. The next project about analysis of the type of accommodation and
service at Mae Ramphueng Beach, Rayong should collect the list of
accommodation in more specific area.
2. It should have the project that analysis the price of accommodation in
Rayong.

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โครงงานภาษาอังกฤษเพื่อการท่องเที่ยว เรื่อง การวิเคราะห์ประเภทและบริการของที่พักบริเวณชายหาดแม่รำพึง จังหวัดระยอง

  • 1. An analysis of the type of accommodation and service at Mae Ramphueng Beach, Rayong Student name Mister Phachara Thawatbandit No.10 Mister Phumin Jantanuan No.11 Miss Thanatporn Siriwatdeachakul No.18 Miss Kesiree Soongnuenket No.26 Grade eleventh class four Adviser Mister Maytat Tekachat Srinagarindra the princess mother school, Rayong Under the royal patronage of her Royal Highness Princess Maha chakri sirindhorn
  • 2. An analysis of the type of accommodation and service at Mae Ramphueng Beach, Rayong Student name Mister Phachara Thawatbandit No.10 Mister Phumin Jantanuan No.11 Miss Thanatporn Siriwatdeachakul No.18 Miss Kesiree Soongnuenket No.26 Grade eleventh class four Adviser Mister Maytat Tekachat Srinagarindra the princess mother school, Rayong Under the royal patronage of her Royal Highness Princess Maha chakri sirindhorn
  • 3. Abstract The tourism industry is one of the industries that are very important to the Thai economy. And the hotel business is considered to be a tourism business. There are many types of accommodation such as hotel, motel, guest house, resort etc. The accommodations must be clean, comfortable, safe and good service for each type of accommodations. Therefore, we would like to research on the subject an analysis of the type of accommodation and service at Mae Ramphueng Beach, Rayong. The purpose of this project is to 1) Study on the types of accommodation at Mae ramphueng beach, Rayong Province 2) Study on the services of various departments within accommodation at Mae Ramphueng Beach, Rayong Province. The project writers chose 50 accommodations located on Mae Ramphueng Beach. The instrument used for collecting a list of accommodation at Mae Ramphueng Beach was from various websites on the internet and the exploring from the street side of Mae Ramphueng Beach. The accommodation is categorized by room style into 6 types such as hotels, resort hotel, motels, guest house, Bungalow, apartment and classification services, in accommodation such as breakfast, swimming pool, restaurants and spa. From the analysis, the result shows the percentage of each type of accommodation. The most type were resort hotel which is 34 percent, followed by hotels which is 24 percent, followed by apartments and guest houses which is 12 percent, followed by motels and bungalow respectively. And the percentage of each service within 50 accommodations, the most service were swimming pool which is 62 percent, followed by breakfast which is 56 percent, followed by restaurant and spa respectively.
  • 4. 2 Index page Abstract a Index b CHAPTER 1 INTRODUCTION Statement of problem 1 Purpose 2 Expected outcome 2 Definition of Terms 2 CHAPTER 2 LITERATURE REVIEW Related documents 3 Related project 7 CHAPTER 3 METHODOLOGY Participants 9 Research Instrument 9 Data Collection 9 Data Analysis 9 CHAPTER 4PROJECT RESULTS Statistic Methods 10 Conclusion 15 Problems Encountered by the Project Writers 15 Suggestions 15
  • 5. CHAPTER 1 INTRODUCTION Statement of problem Thailand is the world’s top quality at tourism location. That grows with equilibrium on the basis of Thailand, which sustainably promotes economic development, social system and income of population. (Thailand Tourism 2036 (twenty years vision), 2016) Tourism industry is a highly growing industry that plays a very significant role in Thailand's economic and social system. It is an important source of income for the international currency, creating jobs and distributing them to the region. In addition, tourism is also contributed to the development of social infrastructure including trade and investment. When the country faces economic crisis, tourism plays an important role in generating income for the country. It can help the economy recover faster than manufacture sector and other services. However, competition in the tourism industry has intensified. It changes rapidly and is very sensitive by negative factors both inside and outside the country, without being avoided. (Ministry of Tourism and Sports, 2010) When tourists decide to travel, the necessity of transportation, accommodation, food, souvenirs and entertainment arose. Business-related industries are formed to accommodate tourism such as tour business, accommodation business, transportation business, food and entertainment service business, souvenir product business etc. (Chanthach Wanthanom, 2011) Hotel business or accommodation business is a business relating to tourism. Gross domestic product (GDP) in accommodation and food services 3rd quarter 2019 increase 5.0% with the number of tourists increasing by 3.5 percent, the revenue from tourists is at 1,429.3 billion baht and the average occupancy rate was 71.2 percent. (Office of the National Economic and Social Development Council, 2019) The tourism industry is one of the industries that are very important to the Thai economy which can be considered as an industry that drives the overall economic and social development of the country. And the hotel business is considered to be a tourism business. There are many types of accommodation such as hotel, motel, guest house, resort etc. The accommodations must be clean, comfortable, safe, good service and have reasonable prices for each type of accommodations. Therefore, we would like to research on the subject an analysis of the type of accommodation and service at Mae Ramphueng Beach, Rayong.
  • 6. 2 Purpose The purpose of this project is to 1. Study on accommodation at Mae ramphueng beach, Rayong Province 2. Study on the service levels or grades of accommodation at Mae Ramphueng Beach, Rayong Province. 3. Study on the services of various departments within accommodation at Mae Ramphueng Beach, Rayong Province. Expected outcome This study is made in order to 1. Analyze and classify accommodations based on their type of the accommodations at Mae Ramphueng Beach, Rayong Province. 2. Classify accommodation categories based on their level or grade of accommodation at Mae Ramphueng Beach, Rayong Province. 3. Analyze the various services within the accommodations at Mae Ramphueng Beach, Rayong Province. Definition of Terms 1. Tourism refers to the temporary traveling from ordinary residence to Taphong District, Muang Rayong, Rayong Province and return to the original place of residence. And by traveling, it's not for work or to earn money directly. 2. Accommodation business or hotel business refer to businesses that provides accommodation for tourists at Mae Ramphueng Beach Taphong District, Muang Rayong, Rayong Province. The hotel offers rooms and meals according to the needs of tourists, with a compensation for the profit of the business. 3. Accommodation refers to a place prepared for travelers, customers, or temporary residential guest at Mae Ramphueng Beach Taphong District, Muang Rayong, Rayong Province. 4. Accommodation service refers to forms of service and facilities at the accommodation at Mae Ramphueng Beach Taphong District, Muang Rayong, Rayong Province that provided for travelers, customers or guests staying in said hotel. 5. Mae Ramphueng Beach refers to the beach at Taphong District, Muang Rayong, Rayong Province.
  • 7. CHAPTER 2 LITERATURE REVIEW Literature Review Chapter 2 literature review, research and documentation related to the project Analysis of the type of accommodation and service at Mae Ramphueng Beach, Rayong, we have been researching concepts documents and related project to be used as a guide in the preparation of the project. As follows: Related documents 1. Tourism Tourism Authority of Thailand (2019) stated tourism means traveling for recreation or for fun, excitement, or to find knowledge. World Tourism Organization (2009) stipulated that tourism means traveling by distance of more than 40 kilometers from home for recreation purposes Later, there was a conference of the World Tourism Organization on travel and international travel in Rome, Italy and accepted the proposal on the definition of tourism by scholars of World Tourism Organization that tourism must mean: 1. That it is a temporary trip from an ordinary residence. 2. That it is a voluntary travel. 3. That it is not travel for work or to earn money directly. 2. Tourism industry Tourism Authority of Thailand (1979) stated tourism industry mean the industry that provides or offers on services, both within and outside the Kingdom with the remuneration which including: 1. Tour business 2. Hotel business for tourists 3. Restaurants, service places, and resorts business for tourists 4. Souvenir business or products for tourists 5. Sport business for tourists 6. The exhibition shows, trade fairs, advertising, publicity or any other operation with the purpose to promote or encourage travel. Phitthaya Sriwattanasarn (2010) stated industry means to assemble activities by using various inputs including capital, labor, materials, equipment, machine tools and management then combined those to produce products and provide services that are valuable to humans. Phitthaya Sriwattanasarn (2010) stated tourism industry means to activities through various inputs, which contributes to the comfort or satisfaction and sale of tourism services to visitors.
  • 8. 4 Components of the tourism industry 1. The elements directly related to tourism (Main component) 1. Tourist attractions 2. Transportation business 3. Accommodation business 4. Restaurant business 5. Tourism Business and Guide 2. Elements supporting tourism activities (Auxiliary elements) 1. Souvenir business 2. MICE business 3. Information service 4. Safety facilitation 5. Facilitate access to the city 3. Accommodation Business Accommodation Business means services, accommodation for tourists. It offers rooms and food drinks according to the needs of tourists. By charges to earnings of the Company's current commonly used word "Business hotel" business over the camp. The importance of the accommodation business 1. Any place or any part of the world must have accommodation for travelers who are traveling from different locations. Building accommodation for tourists often has a selection of styles. Facilities that can impress guests, such as hotels in Thailand, are well-known in the world-renowned hotels. Such as The Oriental hotels, The Shangri-La Hotels in Bangkok. This is to promote Thailand's reputation among foreigners around the world and encourage hotel development. Start with a clean slate to serve tourist, it will result in a high competition based on the growth rate of the tourism industry. 2. When the accommodation business arose Causing employment People have more work done because in a camp. There are other related businesses Open within the camp itself. Several types Such as restaurants, bars, travel services Gift shop, beauty salon. The accommodation business also contributes to the development of skilled labor or the quality of labor. Accommodation business is currently highly competitive. Because there are many entrepreneurs in this business Therefore, must find various forms to make an impression. Attract tourists Such as training staff in technical services Language communication etc. When local residents in the hotel business they have more jobs and decrease incomes. • Accommodation businesses involved in local development to progress. The location of the hotel's business is to be developed on the road to the modern infrastructure system. Such as electricity, water supply, communications systems
  • 9. 5 and telecommunications and cause thousands of its stores including places of entertainment Such as Pattaya, Phuket, Korat, etc. • The hotel's business is an important part in helping to conserve the arts and promote the handicrafts. For example, there are various festivals, including Loi Krathong Festival Songkran festival. For the activities held in the hotel, customers can be in the resting place, and can also display and sell handicrafts. It can be said that local culture and art support each other. Due to the current society, Western civilization has entered people's hearts, and the values of Oriental people are rapid and vague handshake, clothing, speaking, technology, etc. 4. Accommodation Office of the council of State (2547) stated hotel or accommodation mean Accommodation established with the purpose of providing temporary accommodation for traveler or for any other person for a compensation. However, it does not include: 1. The property is established to provide temporary accommodation services operated by the government the public organization or other State or charity agencies, or for charitable or educational purposes, without any profit or revenue sharing. 2. Accommodation established with the purpose of providing shelters charge a monthly or more. 3. Any other accommodation as prescribed in the Ministry of Law. 5. Accommodation type 1. Hotel means a place for travelers or tourists or all kinds of guests to stay with a wide range of services, which depending on the level of service and facilities such as food and beverage, meeting, banquet, swimming pool, fitness, sports, tours and souvenirs etc. 1.1 Commercial / City hotel is a business hotel located in the business district. The guests are usually business people visiting the business or meeting. The hotel may provide facilities and services such as food service, laundry service, gift shop, clinic, swimming pool, health center, tickets etc. This type of hotel is often used as a conference meeting or tour businesses, often choose as accommodation for a group tour because in the community area and business district in which tourists can easily travel anywhere. 1.2 Resort Hotel is a hotel business that is built according to vacation location. Which are usually located in good locations such as the seaside, mountains, lakes, hot springs, golf courses etc. It is easily accessible. Additional tourism activities may be organized, such as hiking, mountain climbing, horse riding, fishing, golfing, skiing etc. There are also facilities available, as well as providing great services to tourists as well this type of sojourn is often an annual holiday tourist or only on the weekends.
  • 10. 6 2. Motel is a small hotel with about 50 rooms, located near the main highway road, and provides free parking is available to the guests. The motel is usually located along the outskirts of the city, for travelers who drive to themselves, can park in front of the room or in a shared yard. so, it is often associated with car-related services such as garages, shops, car supplies, gas stations and so on. Tourists usually stay in a single night motel to remove the driving force. Next to the other is a budget accommodation service for travelers or very popular tourists in the United States. 3. Guest House or Pension or Boarding House is a place where the owners of the house are divided into rooms for rent, a hotel business that is adapted from old or newly built homes to make a room for tourists to stay with the rental fee. The hotel is a small, cheap accommodation in Thailand, a guest house or somewhere called the Ruean. Located in a community or tourist city area, such as Khaosan Road in Bangkok, the hotel offers only small rooms and shared bathrooms, which are suitable for tourists who are traveling in the daytime, and only need to sleep at night. The daytime time will be departure to tourist spots. The rental rate is relatively low there may be a clean bed and a shared bathroom. At present, the guest house has been improved. Additional room facilities include a TV, as well as food and beverages. 4. Home Stay or Farm Stay is a business hotel in which the house owner or farm owner in the village is built or adapted to a hotel room, with a regular rental fee, often served to tourists who want to learn the lifestyle and the living of the villagers of the local people, making it possible to exchange opinions with the owner of the house. Low rental rates may also include food and sightseeing services for tourists. Some of them are packaged in a package which includes accommodation and eating. There are excursions in the neighborhood or to make eco-tourism. Daily learning of villagers, such as the making of rice, farming, etc., is a one-price charter. 5. Bungalow or Cottage or Tourist-House is an accommodation business that is home to the tourists, the rental fee. It is usually located near the tourist attraction, with the facilities provided by tourists to provide their own facilities, but the rental rates are relatively low. 6. Condominium or Apartment is a business hotel with a bedroom and a kitchen combined with a rental fee that is suitable for families who come together. Can cook and eat on the property. Cost savings and lower costs. A hotel stays for a suite that is owned or occupied by the owner or a guardian is strictly eligible with a certificate of eligibility and is subject to regulations. The rights holders of the set will be a custom-made agreement. The apartment is the property for rent by rental contract for weeks or months rather than daily. 7. Hostel or Dormitory is a business hotel where people or institutions are provided for guests to visit. The rental fee is usually the old building that has been adapted to provide a suitable condition to the property. Some meals may be
  • 11. 7 served, or there is a shared kitchen with other guests for self-catering. Rents are usually very low. 6. Mae Ramphueng Beach Mae Rumphung Beach is also known as the Bay of tourists to visit all year round to enjoy fresh seafood on the beach. There are a wide variety of styles for both sea-view and living, a stroll on the beach chairs, and if it is overnight, there is a bungalow resort, all of which are located on two sides, located about 6 kilometers away from Ban PHE, and approximately 9 kilometers from the national park, 500 meters. The beach has a little slope, from Khao Laem ya long to 12 km parallel to the ocean pine that gives the shade all the way. The crystal- clear waters are ideal for playing water, except for some of the beaches, with a variance of tides and sea surfaces as a pan basin. The National Park staff will label the warning. Visitors should strictly adhere to the warnings for safety. The end of Mae Ramphueng Beach is home to Fisherman's village. The Bay House is a village where visitors can experience the fisherman's lifestyle, as well as the sunset spots. The hot season is a summer, but there are no more tourists to visit, even in rainy seasons. Related project 1. Arunee Lomsethi Based on the research of Ruinee Lommillionaire (2554), it concluded that the marketing mix has an effect on the decision-making of foreign tourists in descending order, such as the accommodation and location services, or the channel-distribution channels of the service and the physical aspects of the process marketing and pricing services with the ability to make a decision to use the accommodation of foreign tourists at a high level. Personal factors affecting the decision-making choice of foreign tourists are the age of residence sex, professional education the marital status and revenue of tourists, hotel experience and marketing mix, the accommodation and the price services to address a place or distribution channel for marketing campaigns. Employee services, service processes, and physical characteristics are related. Summary Personal factors, experiences, hotels, and marketing mix affect Decide to use the accommodation of foreign tourists The property's business manager can take This is a guide to our business in Bangkok. The development of marketing strategies is in line with the needs of tourists. The satisfaction of tourists is assessed in order to bring the results, improve the service, and try to make a difference in product and service. 2. Thanapa Pornprathanwet From the research of Ruinee Lommillionaire (2558), the conclusion that most entrepreneurs focus on the location of the hotel near the tourist attractions and give priority to the area in the room and the reception area rather than its look.
  • 12. 8 Outdoor the operator has the opinion that the appropriate number of rooms can be managed by the business. There are 10 to 12 rooms in the family, with a number of up to 3 floors, 2-3 booths and room size is 20 to 24 square meters. The retention of data from the query showed female tourists over males and was aged at 20-30 years old. This group of tourists cares about the factor of the choice of a small hotel in the area near the tourist attraction room size 26-30 Square meters. The interior design style is modern and traditional Thai. The pattern and exterior design are unique and stylish. Additional facilities for tourists need service, restaurant, Pool & Spa. Feasibility study of investment in small hotel projects in district Ratchaburi Province to develop a small hotel project with a return period of up to 9 years, but the lease period of the building is 4 years. The results of the analysis of the data summary develop a small hotel in addition to developing the physical characteristics of hotels such as location, design, interior, and exterior. The room size is suitable for the needs of tourists and additional facilities within the hotel. The developers should consider the design, allocation, use the benefits of the area in the hotel are appropriate and meet the needs of the tourists, as well as system work structures and legal requirements for building modifications. In addition, finance and management are another factor affecting the development of a small hotel.
  • 13. CHAPTER 3 METHODOLOGY Participants The project writers chose 50 accommodations located on Mae Ramphueng Beach Taphong District, Muang Rayong, Rayong Province. Research Instrument This study used a list of accommodation at Mae Ramphueng Beach to do this project. All of the data on the list was collected from various websites on the internet and exploring from the street side of Mae Ramphueng Beach. We designed the table which used to analyze the type of accommodation and service in the accommodation. Data Collection The project writers collected accommodation information from various websites on the internet and randomly exploration from the street side of Mae Ramphueng Beach. Data Analysis The accommodation is categorized by room style into 6 types such as hotels, resort hotel, motels, guest house, Bungalow, apartment and classification services, in accommodation such as breakfast, swimming pool, restaurants and spa.
  • 14. CHAPTER 4 PROJECT RESULTS This project presents an analysis of the type of accommodation and service at Mae Ramphueng Beach, Rayong. The purpose of our project was to 1) Study on accommodation at Mae ramphueng beach, Rayong Province. 2) Study on the service levels or grades of accommodation at Mae Ramphueng Beach, Rayong Province. 3) Student on the services of various departments within accommodation at Mae Ramphueng Beach, Rayong Province. A list of 50 accommodations at Mae Ramphueng Beach was collected from various websites on the internet and randomly exploring from the street side of Mae Ramphueng Beach. Then we analyze analysis the type of accommodation and classified accommodation by the service in the accommodation. Presentation of Project Results Based on Goals and Objectives Statistic Methods The project purpose was to analysis the type of accommodation and service at Mae Ramphueng Beach, Taphong District, Muang Rayong, Rayong Province. The project writers collected the list of 50 accommodations at Mae Ramphueng Beach. Then the writers set up 6 types of accommodation to analyze: hotels, resort hotels, motels, guest house, Bungalow, condominium or apartment and set up 4 services to classified accommodation: breakfast, swimming pool, restaurants and spa. The instrument used for collecting data was a list of accommodation at Mae Ramphueng Beach. The writers counted the frequency of each type of accommodation then we analyzed all of the types in number. After that, the writers calculated the frequency of the accommodation types by percentage and listed the most frequent type relatively. The graph we used to show the result was pie graph and column graph. The result can be shown as follow.
  • 15. 11 Table 1 The number of each type of accommodation Item Types Number of Accommodations Type Proportion (%) 1 Resort hotels 17 34 2 Hotels 12 24 3 Apartments 6 12 4 Guest houses 6 12 5 Motels 5 10 6 Bungalows 4 8 Total 50 100 From the chart, it shows the number of each type of accommodation at Mae Ramphueng Beach, Taphong District, Muang Rayong, Rayong Province. The most frequent types were listed relatively. The total number of accommodations was 50 accommodations. The project writers calculated the data into the form of percentage. It presents that the most type were 34 resort hotels and 24 hotels respectively. Follow by 12 both apartments and guest houses at the same number. And the least type of accommodation was 8 bungalows. The writers put all percentage into the form of pie graph and described it in the next page.
  • 16. 12 Figure 1 An analysis of type of accommodation From this graph, it shows the percentage of each type of accommodation. The most type were resort hotel which is 34 percent, followed by hotels which is 24 percent, followed by apartments and guest houses which is 12 percent, followed by motels which is 10 percent and bungalow which is 8 percent respectively. 34% 24% 12% 12% 10% 8% an analysis of types of accommodation resort hotels hotels apartments guest houses motels bungalows
  • 17. 13 Table 2 The number of each service in 50 accommodations Item Service Number of Accommodations Proportion (%) 1 Swimming pool 31 62 2 Breakfast 28 56 3 Restaurant 8 16 4 Spa 4 8 From the chart, it shows the number of each service that we can found in 50 accommodations at Mae Ramphueng Beach, Taphong District, Muang Rayong, Rayong Province. The most frequent services were listed relatively. The total number of the service was 31. The project writers calculated the data into the form of percentage. It presents that the most service were swimming pool, breakfast, restaurant and spa. The writers put all percentage into the form of column graph and described it in the next page.
  • 18. 14 Figure 2 An analysis of service within 50 accommodations From this graph, it shows the percentage of each service within 50 accommodations. The most service were swimming pool which is 62 percent, followed by breakfast which is 56 percent, followed by restaurant which is 16 percent and spa which is 8 percent respectively. 0% 10% 20% 30% 40% 50% 60% 70% swimming pool break fast restaurant spa 62% 56% 16% 8% an analysis of services within 50 accommodation
  • 19. 15 Conclusion From the analysis, the result shows the total number of accommodations was 50 accommodations. They were total 6 types of accommodation which is resort hotels, hotels, apartments, guest houses, motels and bungalows. The percentage of each type can be described as follow. The most type were resort hotel which is 34 percent, followed by hotels which is 24 percent, followed by apartments and guest houses which is 12 percent, followed by motels which is 10 percent and bungalow which is 8 percent respectively. And for the results of service within 50 accommodations, they were 4 services that we found in most accommodation which is swimming pool, breakfast, restaurant and spa. The percentage of each type can be described as follow. The most service were swimming pool which is 62 percent, followed by breakfast which is 56 percent, followed by restaurant which is 16 percent and spa which is 8 percent respectively. Problems Encountered by the Project Writers The project writers encountered with many difficulties through doing this project. The first problem was there are many accommodations at Mae Ramphueng Beach, Rayong so we had to spend so much time for the list collecting which delay the process of the project. Next, finding and asking each accommodation about their service, we can call some accommodation to ask them about the service that we will be given once we book the room but sue to the short tome from when we spent to collected the list of accommodation, we have to analysis the service of accommodation from website or internet alone which is not as obvious as when we call the accommodation. Suggestions 1. The next project about analysis of the type of accommodation and service at Mae Ramphueng Beach, Rayong should collect the list of accommodation in more specific area. 2. It should have the project that analysis the price of accommodation in Rayong.