Done by Artyom Lakhov and Egor Turbal Group 414, BBA, SBMT

1. Promotion Plan For Foreign
Markets
SBMT Case
Done by
Egor Turbal, Artyom Lakhov
Group 414, 3d year, BBA

2. Plan
1. SBMT SWOT
2. Ansoff’s strategy for SBMT
3. Ways of Promotion

3. SBMT SWOT
BBA English business administration program
MBA business program
Foreign instructors
Partnership with European business schools
Student’s average scores
E-learning portal
Universum
Webinars
Foreign students
Start-Up School
Debat Club
Foreign internship
Absence of canteen
Absence of library
80% theory VS only 20% of practical
knowledge
No notifications concerning schedule changes
Low level of university support during practice
time
Absence of orientation days for foreign
students
Bolonian process
IT education development
China universities partnership
Inflation
Economic situation in countries where foreign
students are from
Unimportance of economic education
Decrease of average Belarusian wage
StrengthsOpportunities
WeaknessesThreats

4. Ansoff’s strategy for SBMT
Existing Market – Existing Product Existing Market – New Product
New Market – Existing Product
New Market – New Product
MarketPenetrationMarketDevelopment
ProductDevelopmentDiversification
For SBMT promotion we should
use this type of strategy because
New Market = Abroad and
Existing Product = SBMT
Education

5. Ways of Promotion
For implementation Market Development strategy in combination with SBMT SWOT we
recommend the following ways:
1. Word of Mouth. Current foreign students can distribute the information about the
faculty in their mother countries on the special agreements between SBMT and
students on fixed percentage for each attracted person;
2. Special Commercial Offers. SBMT can create special commercial offers which
contain major faculty’s services and send them to embassies of countries with
potential students (especially countries which participate in Bolonian process);
3. Power of Social Media. Nowadays we can see poor promotion of SBMT on
Facebook and other social networks where potential students can be located on. Two
ways for this point to be developed:
• Facebook promotion by targeting and active sharing;
• YouTube video content: short videos, lectures and other useful stuff done by
SBMT instructors. This will show SBMT experience in instructing of business
disciplines and attract new students.
4. Partnerships. Partnerships with foreign universities like Chinese ones (for SBMT it is
potentially new customer segment)

6. Thank You For Attention