promoting SBMT abroad

1. PROMOTING SBMT
ABROAD
[m a r k e t i n g c a m p a i g n]
Prepared by: Poddubskaya Yana.
Poplyko Mary, Stavrovich Violetta, Kudel Irina

2. MAJOR GOALS
1. to maintain positive
image of the SBMT
2. to show its'
advantages
3. to provide specific
information on
programs offered

3. participation in international
educational fairs will help to share
information about SBMT programs
and to attract a lot of foreign
students
INTERNATIONAL EDUCATION FAIRS

4. • developing website not only in
English, but also in other
languages, like Norwegian,
Swedish, Latvian, Spanish,
Chinese,
• creating blog posts, landing
pages and admissions
information that speak directly
to students from a specific
region
INTERNATIONALIZING
WEBSITE CONTENT

5. OPTIMIZING FOR
MOBILE-DEVICE
Optimizing website,
learning portal and it-
system for mobile-device.
Most important parts are
top selling points of SBMT,
programs and admission
info, videos and application
forms, financial and study
permit details.

6. USING VIRTUAL TOURS
A university virtual tour will help
students to choose SBMT,
providing the opportunity for
them to envision if they can
really spend their next four
years there.
SBMT

7. SOME MORE IDEAS
1. Develop apps featuring
application tips, sample lectures,
campus videos/pictures
2. Reach out to international
alumni (through internal
networks or tools like LinkedIn)
to support recruitment activities
3. Internet advertising
4. Create international accounts in
social networks (Tweeter,
Instagram, Facebook)