Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Horizon 2020 successfull dissemination and Exploitation strategy as well as communication one

1,109 views

Published on

This is just a small fraction of my complete workbook on how to develop successful dissemination and exploitation as well as communication strategies in Horizon 2020 programme

Published in: Science
  • Be the first to comment

Horizon 2020 successfull dissemination and Exploitation strategy as well as communication one

  1. 1. © Nikolaos Floratos, Fundingexpert.academy Horizon 2020 Dissemination & Exploitation Sample slides
  2. 2. © Nikolaos Floratos, Fundingexpert.academy Copyright © Nikolaos Floratos, www.fundingexpert.academy All rights reserved. No part of this workbook may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, email to the publisher Nikolaos Floratos at nf@keyinnovations.co.uk
  3. 3. © Nikolaos Floratos, Fundingexpert.academy Who is Nikolaos Floratos • Founder of Funding Expert Academy programmes that masters individuals in EU funding programmes and advances successful proposal developers across Europe • Active in european funding industry since 1997 (19+ years) • EC expert/evaluator since 2003 (13+ years) • Author of the ebook “Learn from the Horizon 2020 champions” downloadable from www.NikolaosFloratos.com • Trained and coached hundreds of consultants and organisations on exploiting successfully EU funds • Globally recognised as one of the most influential and inspiring speaker and trainer on Horizon 2020 with hundreds of speeches and trainings in more than 24 countries including overseas and more than 50 linkedin recommendations • Ranked by Google in the top three funding experts 3
  4. 4. © Nikolaos Floratos, Fundingexpert.academy Horizon 2020 Dissemination and Exploitation Indicative slides
  5. 5. © Nikolaos Floratos, Fundingexpert.academy Apply the 70/30 principle as a rule of thumb WP1: Project Management 6m0 t 12m 18m WP2: Communication (5%-10%), Dissemination & Exploitation (10%-15%) WP3: User Needs WP4:Design WP5: Development WP6:Pilot 5 10%-15% 15%-20% 5%-10% 15%-20% 30%-35% 10%-15% 30% 70% 5 Both in RIA and IA, C, D&E share the same %
  6. 6. © Nikolaos Floratos, Fundingexpert.academy D & E activities across different TRL 6 Source: EC
  7. 7. © Nikolaos Floratos, Fundingexpert.academy Useful and further resources for IPR IPRhelpdesk.eu www.epo.org/applying/basi cs.html ESP@CENET and Patent Information Centres (PATLIB) provide practical assistance on IPRs www.epo.org/searching.ht ml 7
  8. 8. © Nikolaos Floratos, Fundingexpert.academy A FUNDAMENTAL DAILY HABIT A successful Horizon 2020 Communication and Dissemination & Exploitation Manager should … 8
  9. 9. © Nikolaos Floratos, Fundingexpert.academy Never Eat Alone! 9
  10. 10. © Nikolaos Floratos, Fundingexpert.academy Networking Sources – that you need to have lunch with • Project partners • Partners from other similar projects • Horizon 2020 National Contact Points: http://ec.europa.eu/research/participants/portal/desktop/en/support/national _contact_points.html • Horizon 2020 Advisory Groups Members: http://ec.europa.eu/programmes/horizon2020/en/experts • Horizon 2020 experts: http://ec.europa.eu/research/participants/portal/desktop/en/funding/reference _docs.html#h2020-expertslists • Industrial Policy Task Forces: http://ec.europa.eu/growth/industry/policy/task- forces/index_en.htm • European Innovation partnerships: http://ec.europa.eu/research/innovation- union/index_en.cfm?pg=eip • European Technology Platforms: http://ec.europa.eu/research/innovation- union/index_en.cfm?pg=etp 10
  11. 11. © Nikolaos Floratos, Fundingexpert.academy Where to Connect –Contact on one-to-one basis –At infoday/brokerage events, check latest events at • European Commission Calendar for infoday events in your topic: https://europa.eu/newsroom/events/month_en • ERRIN calendar for infoday and brokerage events: http://www.errin.eu/calendar-node-field-date • At project events 11
  12. 12. © Nikolaos Floratos, Fundingexpert.academy Dissemination and Exploitation Plan (Incl. IPR) What to be disseminated & exploited (Results) IPR S W O T To Whom How Method *Under which conditions By Whom **How much? ***How well? Product 1 Product 2 … Services Know-how Patent … *Under which conditions: e.g. when a specific regulation is adapted, critical mass achieved, specific collaborators on board ** Resources should be roughly aligned with the dissemination and exploitation activities in Section 3 in the proposal template ***Examples of “How well”: Dissemination & Exploitation Milestones 12
  13. 13. © Nikolaos Floratos, Fundingexpert.academy How-D&E methods D&E focus on project results • Special features about the project results in Project web site and Social media • Publication in journals (based on open access green/Self-archiving e.g. in Openaire or gold model/subject to Article Processing Charges - APC ) • Interviews/featured articles in traditional media (TV, newspapers, industry related magazines, radio, etc) • Roadshows/campaigns/open days/demonstrations aligned with related world/european days, EU presidencies, etc • Attend evens for raising funds (check European Business Angel Network (www.eban.org) and European Venture Capital Association (www.evca.org ) • Policy Briefs (~10 pages of constructive recommendations) • Attend Policy and Advisory committees (check Horizon Advisory committees or national bodies) • Join Standardisation committees • Organisation of project events/workshops, conferences, exhibitions especially towards the project end that results can be demonstrated • Presentation in related events, committees, • Introduce terms related to project results in wikipedia.org • Press releases about project results in – Cordis wire, (self-posted) – Headlines in Commission’s Research and Innovation website (submit press release for approval – CORDIS News (submit press release for approval • Featured about project results in – Horizon 2020 EU Research & Innovation Magazine – Research*eu results magazine – Research*eu focus magasine – Euronews channel • Flyers and Brochures (lengthier) • Invite for lunch/dinner to connect with journalists (Never eat alone) to inform them about project results. 13
  14. 14. © Nikolaos Floratos, Fundingexpert.academy How well-Examples of measuring D&E achievements (D&E milestones) D&E milestones (How well) are directly linked with D&E activities (How – method) • Expected no. of potential funders interested in • Expected transference of research into practice (e.g. no. of patents filed, no. of prototypes produced, no. of licenses issued, etc) • Expected no. and turnover of new products • Expected no. of practices or procedures developed, based on project research/innovation outcomes • Expected no. of agreements with stakeholders to use project results (especially for open access based results), • Expected no. of downloads (especially for open access based results), • Expected no. of standards initiated • Expected no. of any policy committees involved 14
  15. 15. © Nikolaos Floratos, Fundingexpert.academy Very basic example of a D&E plan • Check just as very draft guide the D&E plan that was worked in one of the Horizon 2020 Dissemination and Exploitation classes https://goo.gl/mdvXgx 15
  16. 16. © Nikolaos Floratos, Fundingexpert.academy Communication Strategy
  17. 17. © Nikolaos Floratos, Fundingexpert.academy Communication Plan/How- Communication methods • Project web site -incl. blogging/interaction • Social media – Linkedin group – Youtube channel – Flickr (as photo library) – Facebook group – Twitter(#projectname and #H2020) – Pinterest and flickr for image albums • Publication in journals (based on open access green/Self-archiving e.g. in Openaire or gold model/subject to Article Processing Charges - APC ) • Interviews/featured articles in traditional media (TV, newspapers, industry related magazines, radio, etc) • Roadshows/campaigns/open days/demonstrations aligned with related world/european days, EU presidencies, etc • Policy Briefs (~10 pages of constructive recommendations) • Events Announcement in http://ec.europa.eu/research/index.cfm?pg=eve nt-submission • Organisation of project events/workshops, conferences, exhibitions especially towards the project end that results can be demonstrated • Synergies with similar projects via peer- reviewing, exchnage of links at projects’ websites, co-organisation of events • Presentation in related events, committees, • Organisation of competitions/prize awards (e.g. logo competition), school visits, • Introduce project related terms in wikipedia.org • Press releases in – Cordis wire, (self-posted) – Headlines in Commission’s Research and Innovation website (submit press release for approval – CORDIS News (submit press release for approval • Featured in – Horizon 2020 EU Research & Innovation Magazine – Research*eu results magazine – Research*eu focus magasine – Euronews channel • Flyers and Brochures (lengthier) • Invite for lunch/dinner to connect with journalists (Never eat alone). Consider them also for chairing event sessions 17
  18. 18. © Nikolaos Floratos, Fundingexpert.academy Follow up – Further Resources in the resource folder • Press release guide • Event organisation check-list (prior, during afterwards) • Check AMORES project (www.amores-project.eu) as a good practice • Check D6.1 project website for AMORES Communication strategy • Check reporting mechanism of AMORES dissemination activities • Preliminary dissemination & exploitation plan 18

×