The document discusses a paid knowledge app in China that received over $100 million in funding. It summarizes audiobooks and podcasts with transcripts for users. The app aims to provide a book per day, or 365 books per year. It has become one of the fastest growing apps/services in China but faces challenges such as uneven quality of free online resources, users' discontinuous learning desires, and increasing competition. The company focuses on providing professional knowledge through experts and instructors at a fast updating speed for its large user base.

4.  "paid knowledge" app
 November 2015
 over $100 million in funding.
 professional knowledge service
 Summarized audiobooks, podcasts with
transcripts
 “A book a day, 365 books a year.”
 One of the fastest developing
apps/services in China

6. Limited free content
Dependency on content suppliers
High maintenance cost
Knowledge anxiety in the information age
Uneven quality of the online free resources
Inadequate learning time in busy life
The “paid knowledge” market blue ocean
Increased awareness of intellectual property
Development of mobile technology
Growing direct and indirect competitors
Controversy about "fast-food" style learning
Users' discontinuous learning desire
Focus on professional knowledge service
Diverse and systemized learning resources
Professional experts & instructors
Fast updating speed
Big user base from Luogic Talkshow

10. key partnership Key Activities Customer Segments
Channels
Key Resources
Revenue Streams
C customer Relationships
Cost Structure
Value
proposition
Content
providers
(professional
lecturers and
columnists)
Investors
(Tencent)
Produce quality
podcasts
Renew contents
regularly
Provide time-
efficient,
quality
products and
services
Long-term/
automated
services
University
Students
Office
Workers
Cost of developing & operating
Hiring masters and lecturers
Subscription of items
columns membership
E-books Online stores
Unique customer
database
Proprietary
knowledge

11. Offer essential and time-efficient knowledges
Enable their customer to get fully used
of their fragmented leisure time.
e-book
columns
courses
transcripts
subscriptions
community
Numerous and
quality teaching
recourse & content
transcripts
along with
the podcast
knowledge
Save time
Lack of study
motivation
Lack of time
Lack of professional
and systematic
studying channel
Study need
Provide time-efficient, quality products and services Students & Office Workers

12. Customer Segmentsx

13. x Channels

14. Key Activitiesx

15.  Unique user base
loyal subscribers of “Luogic Talkshow”
 Proprietary knowledge
PGC operating system;
masters and lecturers
Key Resourcesx

16. Key Partnershipsx

17. x Customer Relationships

18. x Revenue Streams
Online store Membership E-book Subscription Column

19. x Cost Structure

21. Strict quality control / Broad content range
Free sampling
Feedback system
Exchange community
Combination of audio & visual teaching tools
Ease to use
Content complexity
(make people easy to understand complex
concept and materials)
Online teaching evaluation system
Night mode
Quiz or homework
Function customization
Individual leadership Marketing
(Do not fully rely on the
personal charm of the founder)

22. 0
1
2
3
4
5
6
7
8
9
Price Content
quality
Content
range
Free
sampling
Exchange
community
Combination
of audio
visual
teaching
tools
User friendly Online
teaching
evaluation
system
Quiz and
homework
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