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Dr. Michael Mark, CEO, and Isaac Mowder, CMO, ED MAP- "eBook Issues: Digital Migration Strategies"

Published in: Education, Business, Technology
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  1. 1. eBook Issues:<br />Digital Migration Strategies<br />
  2. 2. ED MAP<br />2nd iteration of a textbook distribution company<br />Moved from textbook to course materials<br />Moved from distributor to resource<br />Moved from provider to facilitator<br />Publisher agnostic<br />
  3. 3. Stakeholders<br />The institution<br />The students<br />The content providers<br />The platform/technology provider<br />The project manager/distributor<br />
  4. 4. Our Role<br />Manage relationships with content providers<br />Facilitate the upload of content<br />Select a platform<br />Distribute codes<br />Provide client with all necessary training and support materials<br />Provide tier 1 support<br />Evaluate the experience<br />Facilitate orderly expansion of program<br />
  5. 5. Sample eBook<br />
  6. 6. eBook Landscape<br />eBooks 1.1<br />What’s the right model<br />The fine line of DRM<br />Process efficiencies<br />Supplements / Ancillary material<br />
  7. 7. Formats, Platforms and Readers<br />
  8. 8. The Institutions<br />Range in expertise and knowledge<br />Variety of business models<br />Motivation – Access versus monetization<br />Curriculum development concerns<br />Retention questions<br />
  9. 9. Business Model<br />Institutional fee structure<br />Institutional acquisition costs<br />Content Partner<br />Technology Platform technical fees<br />Revisions/licenses<br />Desk Copies<br />
  10. 10. Change Management<br />Run a pilot – Identify programs or courses<br />Institutional Ownership – Deans<br />Engage a project manager<br />Build a business model<br />Establish a Content Partner – Pearson<br />Review academic quality and rights<br />
  11. 11. Outcomes<br />Technical<br />Academic<br />Curriculum<br />Financial<br />
  12. 12. Digital Migration in Practice<br />Detailed planning and communication<br />Engage, engage, engage<br />Expect change<br />Be the tortoise <br />This is an iterative process<br />
  13. 13. Long-Term Success<br />On-going administrative and digital asset management ensures continued program success:<br />
  14. 14. Questions?<br />
  15. 15. “How much of the industry is going to eBooks, which major players, and how fast?”<br />
  16. 16. “What type of cost savings can we expect to achieve with eBooks?”<br />
  17. 17. “What kind of tech support do eBooks require?”<br />
  18. 18. “How many books should we expect to be available in an eBook format at this time?”<br />
  19. 19. “What kind of IT support will we need to provide?”<br />
  20. 20. “What time frame is involved in converting a current course to an eBook?”<br />
  21. 21. “What can we do to put our Learning Guides with the eBooks so we do not need to print and ship them?”<br />
  22. 22. “Will eBooks eliminate the problem of new editions coming out that require us to move to the newer edition?”<br />