Ch 9 packaging

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Ch 9 packaging

  1. 1. <ul><li>Packaging </li></ul><ul><li>What is Packaging? </li></ul><ul><li>A function of logistical management </li></ul><ul><li>Where is it performed? </li></ul><ul><li>A facility – a factory, warehouse </li></ul><ul><li>When is it done? </li></ul><ul><li>Begins immediately on production </li></ul><ul><li>Why is it done? </li></ul><ul><li>For product protection </li></ul><ul><li>For facilitation of easy handling & movement </li></ul><ul><li>For customer service </li></ul>
  2. 2. <ul><li>How is it done? </li></ul><ul><li>By using packaging material, equipment, human resource </li></ul><ul><li>Types packaging </li></ul><ul><li>Consumer packaging </li></ul><ul><li>Industrial packaging </li></ul><ul><li>Consumer packaging </li></ul><ul><li>Attracts attention </li></ul><ul><li>Influences purchasing decisions of consumer </li></ul><ul><li>Enables the consumer to use the product more effectively, efficiently & safe </li></ul>
  3. 3. <ul><li>Industrial packaging </li></ul><ul><li>Makes logistical activities of handling, storage & moving easy </li></ul><ul><li>Reduces lead-time </li></ul><ul><li>Enhances safety </li></ul><ul><li>Improves product protection </li></ul><ul><li>Reduces costs of movement </li></ul><ul><li>Reduces lead-time </li></ul>
  4. 4. <ul><li>Display - attraction, easy identification, communication - recipe, hazard, special care </li></ul>Sales functions of packaging
  5. 5. 2. Ease of opening: easy open cans
  6. 6. 3. Convenience - flexi tubes, sprays
  7. 7. 4. Dispensing - spouts, taps, sprays, tubes
  8. 8. <ul><li>Logistical functions of packaging </li></ul><ul><li>1. Facilitating storage & reuse - corrugated boxes & bins of plastic, metal or wood </li></ul>
  9. 9. 2. Grouping goods into convenient unit for distribution - mango boxes, cola bottles, cotton bales, wire rope coils
  10. 10. 3. Weight minimization - plastic bottles, plastic crates, milk-bags
  11. 11. 4. Protection - physical damage, bubble pack, corrugated sheet cartons, mangos in crates
  12. 12. 5. Cube minimization - flattened cans, square shaped whisky bottles, soft drink concentrates, furniture in knocked down condition, buckets or containers one inside the other, plastic chairs
  13. 13. 6. Pilfer proofing - bisleri caps, cola caps
  14. 14. 7. Facilitating handling & using – same package can be used for both activities: fruity packs, flexible tubes, aerosol packs
  15. 15. 8. Handling – makes handling easy: pallets, straps

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