The document discusses best practices for mobile marketing. It recommends being mobile-centric by putting mobile at the core of marketing strategies. It also suggests making a new argument by showing an understanding of the mobile space, keeping an open mind to identify consumer insights and business objectives, and always being relevant by delivering contextual and valuable content. The document concludes by advising to follow successful mobile marketing leaders and experiment while keeping campaigns simple.

1. SqueezeMobillionaire
Training Series

2.  Mobile Marketing
– Habits of Highly Effective
Mobile Marketers
TODAY’S TOPIC

3. TODAY’S GOALS

4. 1. What it takes to
become a Mobile
Marketer
2. What you need to do
to become a
successful one
OBJECTIVES

5. MOBILE MARKETING

6. Mobile Advertising is
getting hotter everyday
MOBILE MARKETING

7. However we are still far
off…compared to print
and broadcast
MOBILE MARKETING

8. Money spent on
traditional media still get
the lion share of spending
MOBILE MARKETING

9. Mobile is no longer a
“nice to have” – it is often
at the core of everything,
if not always first
MOBILE MARKETING

10.  Consumer behavior
 Impacting business
 Ecommerce
 Awareness
 And more…
MOBILE MARKETING

11. Mobile will be part of
every comunications plan
MOBILE MARKETING

12. MOBILE MARKETING BEST
PRACTICES

13. BE MOBILE CENTRIC

14. Be Mobile Centric
 Brands and agencies put
mobile at the center
 Mobile’s unique characteristic
as a device is that it is always
on with the consumer
BEST PRACTICES

15. Be Mobile Centric
 Can be integrated into and
enhance other consumer touch
points – TV Ads, Store Location
 Not just a single media channel
BEST PRACTICES

16. Be Mobile Centric
As a mobile marketer you want to
offer services that have an
integrated approach to mobility,
not a separate strategy
BEST PRACTICES

17. Be Mobile Centric
Mobile is a full-funnel
solution
BEST PRACTICES

18. MAKE A NEW ARGUMENT

19. New Argument
 Businesses already understand
mobile and no longer ask to
justify to invest in mobile
 They are looking for marketers
who knows mobile
BEST PRACTICES

20. New Argument
 They are looking for marketers
that have a good understanding
of the mobile space
 Site design and development,
ads and analytics
BEST PRACTICES

21. KEEP AN OPEN MIND

22. Keep An Open Mind
 Marketers can sometimes get
too caught up in choosing
options for mobile-centered
marketing
BEST PRACTICES

23. Keep An Open Mind
 One thing that mobile hasn’t
changed is the process of
solving problems
BEST PRACTICES

24. Keep An Open Mind
 Solving problems comes from
identifying actionable
consumer insights, business
objectives, and the message to
communicate
BEST PRACTICES

25. Keep An Open Mind
 You need to tailor your
campaigns based on a
businesses’ goal – right metric
to the right goal
BEST PRACTICES

26. ALWAYS BE RELEVANT

27. Always Be Relevant
 Mobile allows marketers to
deliver engaging content, value
and utility
BEST PRACTICES

28. Always Be Relevant
 Leverage contextual relevance
– understand the wants and
needs of consumers
 Move an interested consumer
down the marketing funnel
BEST PRACTICES

29. Always Be Relevant
 As mobile marketers we can
help business deliver relevant
content and advertising
experiences that are in their
interest
BEST PRACTICES

30. Always Be Relevant
 If you bombard mobile users
with advertising for products
and services they do not need
or want – they will not respond
BEST PRACTICES

31. FOLLOW THE LEADERS

32. Follow the Leaders
 Why reinvent the wheel…
 Campaigns that enrich the
bottom line
 Campaigns that engage
consumers
BEST PRACTICES

33. Follow the Leaders
 It is important for marketers to
consider mobility – mobile is
guiding the consumer’s
experience
BEST PRACTICES

34. Follow the Leaders
 What they buy
 What they do
 How they see your business
BEST PRACTICES

35. POINTS TO REMEMBER

36.  Mobile is a channel not a
strategy – add mobile into
campaigns
 Consider what mobile can do –
it’s location capabilities
BEST PRACTICES

37.  Experiment – know what you
are testing
 Keep it simple – it is still a
phone and you are targeting
mobile phone users
BEST PRACTICES

38. Any Questions?
QUESTIONS AND
FEEDBACK

39. Did you guys enjoy the
session?
QUESTIONS AND
FEEDBACK

40. Have a Good Day and
Take Care Everybody
See You Next Time!
QUESTIONS AND
FEEDBACK