Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Geo-Location/Geo-Fencing

2,237 views

Published on

What is geo-fencing...it can be a predefined set of boundaries. When the location-aware device of a location-based service user enters or exits a geo-fence, the device receives a generated notification.

In the slides you will find more information about geo-location, key to geo-location and how businesses are getting involved.

The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/

Published in: Mobile
  • Be the first to comment

Geo-Location/Geo-Fencing

  1. 1. SqueezeMobillionaire Training Series
  2. 2.  Mobile Marketing – Geo-Location / Geo- Fencing TODAY’S TOPIC
  3. 3. TODAY’S GOALS
  4. 4. 1. What is Geo-Location 2. How Businesses are Getting Involved 3. Key to Geo-Location OBJECTIVES
  5. 5. GEO-LOCATION / GEO- FENCING
  6. 6. What is Geo-Fencing Geo & Fence GEO-LOCATION / GEO- FENCING
  7. 7. What is Geo-Fencing Dynamically generated – as in a radius around a store or point location GEO-LOCATION / GEO- FENCING
  8. 8. What is Geo-Fencing OR a geo-fence can be a predefined set of boundaries GEO-LOCATION / GEO- FENCING
  9. 9. When the location-aware device of a location-based service user enters or exits a geo-fence, the device receives a generated notification GEO-LOCATION / GEO- FENCING
  10. 10.  Child location services can notify parents if a child leaves a designated area  Send alert if a vehicle is stolen  Notifying rangers when wildlife stray into farmland GEO-LOCATION / GEO- FENCING
  11. 11.  Mobile Advertising – distribute location specific ads to customers on their mobile device GEO-LOCATION / GEO- FENCING
  12. 12. GEO-LOCATION / GEO- FENCING
  13. 13. Geo-Locating or targeting customers by their location is now emerging as a valuable tool to understand customer behaviors, drive traffic and increase revenue GEO-LOCATION / GEO- FENCING
  14. 14. Smartphones, GPS-enabled mobile devices, and Mobile Internet Access has resulted in a massive amount of geographic and behavior-based data GEO-LOCATION / GEO- FENCING
  15. 15. Consumers rely on their mobile devices for purchases. Grab coffee or research a product in a store. GEO-LOCATION / GEO- FENCING
  16. 16. Technology today can now place business ads and content in front of customers who are online and within that business’ proximity GEO-LOCATION / GEO- FENCING
  17. 17. Only 23% of Retail Marketers are using geo-targeted data in mobile marketing GEO-LOCATION / GEO- FENCING
  18. 18. Businesses that implement geolocation in their mobile strategy get an early adopter advantage GEO-LOCATION / GEO- FENCING
  19. 19. HOW BUSINESSES ARE GETTING INVOLVED WITH GEOLOCATION
  20. 20.  Sending out coupons and deals through alerts  Businesses offer special gifts, alerts to flash sales and early access via proximity alerts GEO-LOCATION / GEO- FENCING
  21. 21. HOW DOES IT WORK?
  22. 22.  When customers nears a store, their phone receives a coupon notification. (via SMS or Mobile App) GEO-LOCATION / GEO- FENCING
  23. 23.  Taco Bell – they sent mobile incentives through the New York Times’ iPhone app for its successful “Happier Hour” campaign. GEO-LOCATION / GEO- FENCING
  24. 24.  Target the location of your competition to drive consumers to your business. (Geo-Conquesting) GEO-LOCATION / GEO- FENCING
  25. 25.  A business can create a geo- fence around it’s competition so that when a consumer with a smartphone enters that fence, he/she receives a coupon to purchase during a special sale GEO-LOCATION / GEO- FENCING
  26. 26.  It is becoming increasingly popular at shopping malls GEO-LOCATION / GEO- FENCING
  27. 27. CUSTOMER BENEFITS
  28. 28.  Most consumers are willing to opt in to location tracking if they benefit from it  77% of respondents indicated they would opt into location tracking as long as they receive enough value GEO-LOCATION / GEO- FENCING
  29. 29.  If retailers collect data without offering value, retailers will likely see substantial consumer deflections and possibly public controversy GEO-LOCATION / GEO- FENCING
  30. 30. HOW DO YOU DO THIS
  31. 31. The SMB Mobile Site and App Platform GEO-LOCATION / GEO- FENCING
  32. 32. Facebook Hyper Targeted Local Ads GEO-LOCATION / GEO- FENCING
  33. 33. WRAP UP
  34. 34. Businesses that embrace geolocation can reach customers in new ways near the point of sale and use location data to improve business functions. GEO-LOCATION / GEO- FENCING
  35. 35. Any Questions? QUESTIONS AND FEEDBACK
  36. 36. Did you guys enjoy the session? QUESTIONS AND FEEDBACK
  37. 37. Have a Good Day and Take Care Everybody See You Next Time! QUESTIONS AND FEEDBACK

×