Here's a guide on how to run mobile Ad campaign on Facebook and how you get cheap facebook clicks. The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/

1. SqueezeMobillionaire
Training Series

2.  Mobile Ads
– Facebook Ads
TODAY’S TOPIC

3. TODAY’S GOALS

4. 1. How to Run Mobile
Ad Campaign on
Facebook
2. Cheap Facebook
Clicks
OBJECTIVES

5. FACEBOOK ADS

6. How to Run a Mobile Ad
Campaign on Facebook
HOW TO RUN FACEBOOK
ADS

7. Before we start looking
into this let’s look at
some numbers why
mobile is such an
important channel
HOW TO RUN FACEBOOK
ADS

8. Data from SocialCode
shows that ads that
appear on Facebook’s
mobile News Feed get
more clicks than those in
Desktop News Feed
HOW TO RUN FACEBOOK
ADS

9.  Number of Likes for
each 1,000 impressions
generated was also
higher on mobile,
averaging 0.62%
compared to 0.22%
HOW TO RUN FACEBOOK
ADS

10. According to Mashable,
Facebook was able to
generate 2.5 times more
revenue from mobile ads
than desktop feed ads for
the same impressions
HOW TO RUN FACEBOOK
ADS

11. Ready to Get Started with
Facebook?
HOW TO RUN FACEBOOK
ADS

12. MOBILE FACEBOOK ADS

13. Facebook has learned
that integrating ads
directly into a user’s flow
of activities works better
than banners and pop-up
ads
FACEBOOK MOBILE ADS

14. FACEBOOK MOBILE ADS

15. On the left is a native ad
for a mobile app and on
the right is the landing
page to download the
app
FACEBOOK MOBILE ADS

16. The Native Facebook Ads
really work if you look at
the facts and figures
stated earlier
FACEBOOK MOBILE ADS

17. Initially there was a
running myth with
mobile ads that it is to
small to make an impact
FACEBOOK MOBILE ADS

18. Facebook’s mobile ads
take up a larger part of
the screen than ads
aimed at desktop users.
And they appear in the
flow of things.
FACEBOOK MOBILE ADS

19. FACEBOOK
MOBILE NEWS FEED ADS

20.  The Power Editor
It starts with the Power
Editor, it is a browser plugin
designed to help people with
more advanced aspects of
Facebook
MOBILE NEWS FEED ADS

21.  Page Post Ads
These ads can appear directly
in the news feed and can
include photos, offers and
more. Using this system, you
can reach users via mobile,
desktop or both.
MOBILE NEWS FEED ADS

22.  Promoted Posts
These look like the page post
ads in the newsfeed, and you
can buy them through the
promote button in the status
update box on your page or
use the Power Editor.
MOBILE NEWS FEED ADS

23.  Sponsored Stories
These ads may show up in the
news feed under the heading
“Pages You May Like.” They’re
used to promote activity to your
fans’ friends with the intention of
attracting like-minded people.
MOBILE NEWS FEED ADS

24.  Mobile App Install Ads
These ads display in the
mobile news feed. They click
directly to your app
download page in the iOS
iTunes app store or Google
Play store.
MOBILE NEWS FEED ADS

25. ACTION STEPS

26.  Develop a Promotion
Country Outfitter developed a
promotion encouraging people to
Like and share information about
five pairs of boots. Once users
Liked their favorite pair, they
could register to win them.
ACTION STEPS

27.  Create a Mobile
Landing Page
There’s no point in creating a
mobile ad unless you have a
mobile landing page to greet
people.
ACTION STEPS

28.  Run a Page Post, a
Promoted Post or a
Sponsored Story
ACTION STEPS

29. Once you’ve done steps 1 and 2,
it’s time to choose which kind of
ad you’d like to run. There’s no
such thing as one-size-fits-all, so
pick which kind of ad best suits
your needs.
ACTION STEPS

30.  Test Your Way to
Success
Once you’ve run one campaign,
keep that campaign as your
“control.” From there, you can
A/B split test a second campaign.
ACTION STEPS

31. If the second campaign gets better results than the first
campaign, then the second campaign becomes your
control. Your goal is to always try to top the results of
your control. By doing so, you’ll be in a constant state of
optimization, which leads to better and better results.
ACTION STEPS

32. The truth is that most businesses are still a little
intimidated by mobile. But you can use that to
your advantage. If your competitor is still sitting
on the sidelines, then that’s an opportunity to
jump in and get a head start.
ACTION STEPS

33. GETTING CHEAP FACEBOOK
CLICKS

34.  Set Campaigns to CPC
or Cost Per Click – you
only pay for the clicks
you get
CHEAP CLICKS

35.  Laser target your ads
directly to the target
audience you want
– Select Gender
– Select Age Group that isn’t
too large
CHEAP CLICKS

36. – Select Countries
The idea is to find international
countries that have cheaper traffic in
order to keep your click cost down.
CHEAP CLICKS

37. – Select Countries
Remember that there is a downside to
selecting international countries
(outside of North America). That being
that the quality of the traffic usually
isn’t the same as that in North
America and that is why you are
paying less for the traffic.
CHEAP CLICKS

38. – Select Countries
Remember that there is a downside to
selecting international countries
(outside of North America). That being
that the quality of the traffic usually
isn’t the same as that in North
America and that is why you are
paying less for the traffic.
CHEAP CLICKS

39. – Select very specific interests
Now that you have the proper
countries select you need to laser
focus on the interests of the person.
You want to target people who are
most likely to convert and buy your
offer.
CHEAP CLICKS

40. – Select very specific interests
Say you are promoting a Dog Training
offer you’d want to try and find people
who are interested in Dog Training and
any related interests you can find on
Facebook.
CHEAP CLICKS

41.  Create an ad with Good
CTR in order to get the cost
of your clicks down
 Create killer content
CHEAP CLICKS

42. Write something with SHOCK
value. Write something that will
grab people’s attention. Pick a
picture that stands out. Make
the picture look goofy or
different in someway.
CHEAP CLICKS

43. Don’t jump the gun to quickly
and turn your ads off. Note that
if you are running the ad directly
from the Facebook ad to the
offer page expect a lot lower CTR
if the offer requires the person to
purchase anything.
CHEAP CLICKS

44. Once you have some traffic
running to your ads you can
assess the CTR and drop the ads
that are not converting and keep
the ads that convert better.
CHEAP CLICKS

45. Note that Facebook will give you
cheaper clicks for ads that have a
higher CTR as it means Facebook
is making more money running
ads for you with more clicks as
you are paying per click.
CHEAP CLICKS

46. Your main focus here is to getting
the highest CTR possible on your
ads in order to keep the cost of
your clicks down and get you the
traffic you are looking for.
CHEAP CLICKS

47. WRAP UP

48. Any Questions?
QUESTIONS AND
FEEDBACK

49. Did you guys enjoy the
session?
QUESTIONS AND
FEEDBACK

50. Have a Good Day and
Take Care Everybody
See You Next Time!
QUESTIONS AND
FEEDBACK