This document discusses the importance of businesses having a mobile strategy and being mobile ready. It provides statistics that show consumers are increasingly using mobile for researching products, with over half visiting business websites on their phones. Most mobile searches and research result in purchases. However, many businesses still rely only on desktop traffic. The document advocates for responsive web design, which allows websites to automatically adapt to different screen sizes. It discusses best practices for responsive design and the advantages it provides over separate mobile sites.

1. SqueezeMobillionaire
Training Series

2. Welcome to the
SqueezeMobillinaire
Training Webinar
JIAN here
WELCOME

3. Apple officially buys
Beats by Dr. Dre
MOBILE NEWS

4. LG G3 smartphone is
launched
MOBILE NEWS

5. Wearable Devices
MOBILE NEWS

6.  Mobile Trends of 2014
– Mobile Web Browsing
– Mobile Consumer Trends
TODAY’S TOPIC

7. MOBILE TRENDS

8. WHY BUSINESSES NEED TO BE
MOBILE READY FOR 2014

9. Many businesses
continue to ignore the
need for mobile solutions
when it comes to their
customers
MOBILE READINESS

10. In fact many businesses
are still happy relying on
desktop traffic and
interactions
MOBILE READINESS

11. Potentially dangerous
mindset
MOBILE READINESS

12. MOBILE AND RESEARCH

13.  Mobile consumers
spend more than 15
hours a week
researching products,
deals, services and
more
MOBILE AND RESEARCH

14.  59% visited a business
website
 It takes up to 6 visits to
a site for a mobile
consumer to make a
purchase
MOBILE AND RESEARCH

15.  Mobile web browsing is
almost on par with
mobile app usage
(7.3 hours per week vs
8 hours per week)
MOBILE AND RESEARCH

16. In summary, more than
half the mobile audience
visit sites on their phones
and make return visits to
confirm or validate
product research
MOBILE AND RESEARCH

17. Something to tell your
clients…
MOBILE AND RESEARCH

18. If you’re not making it
easy for your customers
to carry out these
actions, you’re simply
turning them away to a
competitor who will
MOBILE AND RESEARCH

19. MOBILE AND SEARCH

20. This ties in naturally with
mobile research. Search
is the most common
starting point for mobile
research
MOBILE AND SEARCH

21.  74% of consumers used
a mobile search engine
in the overall shopping
process
MOBILE AND SEARCH

22.  48% start their search
on search engines
 33% start on business
websites
 26% start on mobile
apps
MOBILE AND SEARCH

23. These numbers do not only
tell businesses whether they
should have a mobile
optimized site or app, but
also how they should be
planning their mobile ad and
marketing campaigns
MOBILE AND SEARCH

24. MOBILE AND
GEOLOCATION

25. There have been a bit of
backlash against
geolocation marketing
BUT…
MOBILE AND
GEOLOCATION

26. Consumers commonly
look for a store’s location
on mobile
MOBILE AND
GEOLOCATION

27. 71% used a Store Locator
to find a store
 61% Restaurants
 38% Electronics
 31% Apparel and
Beauty
MOBILE AND
GEOLOCATION

28.  69% of consumers
expect a business to be
within 5 miles
 10% actually expect
businesses to be within
just one mile
MOBILE AND
GEOLOCATION

29. MOBILE AND IMMEDIACY OF
PURCHASE

30.  Within in hour of
validation – 55% of
consumers will make or
want to make a
purchase
MOBILE AND IMMEDIACY OF
PURCHASE

31.  As many as 83% will
make or want to make a
purchase within 24
hours
MOBILE AND IMMEDIACY OF
PURCHASE

32. More then half of your
potential target customer
want to be at your store
within an hour and
another 30% want to
purchase the next day
MOBILE AND IMMEDIACY OF
PURCHASE

33. Do you really want to be
the business that’s
turning this away?
MOBILE AND IMMEDIACY OF
PURCHASE

34. MOBILE AND POINT OF
PURCHASE

35. Mobile Research
influences purchase
decisions
MOBILE AND POINT OF
PURCHASE

36. Despite mobile browsing
accounting for the
majority of research and
validation, most
purchases are still made
in-store
MOBILE AND POINT OF
PURCHASE

37.  93% of mobile searches
and research result in a
purchase of a product
or service
MOBILE AND POINT OF
PURCHASE

38.  When it comes to
purchasing, 82%
purchased directly at a
physical store,
MOBILE AND POINT OF
PURCHASE

39.  45% waited until they
were online via desktop
or tablet and
 17% made a purchase
on their phones
MOBILE AND POINT OF
PURCHASE

40. WHAT THIS ALL MEANS FOR
YOUR BUSINESS

41. If you’re not considering
a mobile strategy now,
and these statistics don’t
encourage you to
consider one…
MOBILE AND BUSINESS

42. Then you may find
yourself starting to fall
behind next year and
beyond
MOBILE AND BUSINESS

43. Then you may find
yourself starting to fall
behind next year and
beyond
MOBILE AND BUSINESS

44. It is clear that mobile is
fast catching up on
“traditional browsing” in
terms of: Awareness,
Research, Validation,
Intent, Purchase
MOBILE AND BUSINESS

45. Consumers are
increasingly spending
more time on mobile, as
well as making purchases
upon validation
MOBILE AND BUSINESS

46. It’s not so much a
question of whether
businesses should
consider a mobile
strategy
MOBILE AND BUSINESS

47. Rather, it should be how
much of a mobile
strategy is needed
MOBILE AND BUSINESS

48. MOVING FORWARD

49. RESPONSIVE DESIGNS

50. What is Responsive
Design
RESPONSIVE IN-DEPTH

51. Responsive vs Adaptive
RESPONSIVE IN-DEPTH

52. WHY RESPONSIVE DESIGNS

53.  Less then 10% of
businesses have
Mobile-Ready Designs
RESPONSIVE IN-DEPTH

54.  Growth of Mobile Web
has outpaced growth of
desktop web
RESPONSIVE IN-DEPTH

55.  Alternative to Native
Mobile Apps –
Mobile Sites vs
Mobile Apps
RESPONSIVE IN-DEPTH

56. Mobile Sites vs Apps
 81% of users prefer
mobile sites for
researching prices
RESPONSIVE IN-DEPTH

57. Mobile Sites vs Apps
 79% of users prefer
mobile sites over apps
for product reviews
RESPONSIVE IN-DEPTH

58. Mobile Sites vs Apps
 63% of users prefer
mobile sites over apps
for making purchases
RESPONSIVE IN-DEPTH

59. Mobile Sites vs Apps
 Majority of consumers
prefer mobile sites over
apps
RESPONSIVE IN-DEPTH

60. WHAT MAKES A RESPONSIVE
SITE

61.  Flexible Grid Layout
 Flexible Images and
Media
 Media Queries
RESPONSIVE IN-DEPTH

62. Flexible Grid Layout
RESPONSIVE IN-DEPTH

63. Flexible Images and
Media
RESPONSIVE IN-DEPTH

64. Media Queries
We can adapt our design
to a specific range of
devices without changing
the content
RESPONSIVE IN-DEPTH

65. DESIGNING RESPONSIVELY

66. How to Design
Responsive Sites
Best Practices
RESPONSIVE IN-DEPTH

67. How to Design
Responsive Sites
 Plan at least 3 layouts
RESPONSIVE IN-DEPTH

68. How to Design
Responsive Sites
 Create Responsive
Wireframes
RESPONSIVE IN-DEPTH

69. How to Design
Responsive Sites
 Pay attention to order
and flow
RESPONSIVE IN-DEPTH

70. ADVANTAGES OF RESPONSIVE
DESIGNS

71.  No Mobile Redirect
RESPONSIVE IN-DEPTH

72. PROBLEMS WITH RESPONSIVE
DESIGNS

73. WORKING WITH RESPONSIVE
DESIGNS

74. Development from
Scratch
 Get a developer to
create a design based
on your instructions
RESPONSIVE IN-DEPTH

75. Responsive Themes
 Buy themes that are
responsive – some will
not have all the things
you want
RESPONSIVE IN-DEPTH

76. Responsive Themes
 Themeforest.net – good
marketplace for
responsive themes
RESPONSIVE IN-DEPTH

77. Responsive DFY
Templates
 Buy DFY templates –
easy setup with
features you need
RESPONSIVE IN-DEPTH

78. Responsive DFY
Templates
 Insta-Portfolio Pro is a
Responsive Template
you can use
RESPONSIVE IN-DEPTH

79. RESPONSIVE DESIGNS AND
YOUR MOBILE BUSINESS

80. Searching for Local
Business Sites that are
not mobile-friendly
 You can do a Google
search
RESPONSIVE IN-DEPTH

81. Testing if Website is
Responsive
 There are sites where
you can test these out
RESPONSIVE IN-DEPTH

82. SELLING MOBILE SITES

83. The statistics will
convince clients to start
thinking about their
mobile strategies
SELLING YOUR EXPERT
SERVICES

84. BONUS CASE STUDY:
RESPONSIVE EMAILS

85. Responsive is not limited
to websites but also
works on emails
BONUS

86. BONUS CASE STUDY #1

87. BONUS CASE STUDY #2

88. BONUS CASE STUDY #3

89. Any Questions?
QUESTIONS AND
FEEDBACK

90. Did you guys enjoy the
session?
QUESTIONS AND
FEEDBACK

91. Have a Good Day and
Take Care Everybody
See You Next Time!
QUESTIONS AND
FEEDBACK