Use a professional cover photo that represents your brand to entice fans. Focus on high-quality, engaging posts rather than frequent posts. Leverage targeting options to personalize posts for specific subsets of fans. Keep your About section and contact information brief and accessible. Continually respond to comments and posts to engage customers and show you are listening. Allow fans to post on your wall to encourage interaction and communication. Test different types of content and adjust based on what resonates best with fans. Determine social media goals aligned with business goals and post shareable content accordingly. Share useful information from other sources to demonstrate industry knowledge beyond self-promotion. Show your personality to better connect with advocates through humanization and fun.