Blog Writing


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Blog Writing

  1. 1. Guidelines for Writing an Effective Blog<br />
  2. 2. Blog Writing<br />What is a Blog?<br />How to Write An Effective And Compelling Blog<br />Formatting Guidelines<br />Summary<br />
  3. 3. Blog Writing<br />What is a Blog?<br />It is a part of our social networking community<br />It is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.<br />
  4. 4. Blog WritingHow to Write An Effective And Compelling Blog<br />Content<br />Write about what you know<br />The idea is establish your organization, yourself and your personal brand around a particular industry or specialty<br />Choose subjects that current and readers are interested in<br />If the information is compelling to visitors, they will share it with Facebook, Twitter, LinkedIn, etc. <br />
  5. 5. Blog WritingHow to Write An Effective And Compelling Blog<br />Content<br />Keep it to 500 words or less (this is not a doctorial thesis)<br />Which implies that the content is keep at a high level and is, for lack of a better word, “dumbed down”<br />Keep it fun <br />Talk to your reader as if they were sitting in the room with you and you were having a conversation<br />When appropriate, include links to other references, related articles, web sites, and media<br />
  6. 6. Blog WritingHow to Write and Effective and Compelling Blog<br />Visuals<br />Incorporate images that are relevant to the content<br />This keeps the reader from feeling overwhelmed when they visit the page<br />Have information pertaining to the author<br />A picture<br />Short biography<br />Contact information<br />Has a series of definable categories that relate to its content<br />
  7. 7. Blog WritingFormating Guidelines <br />Title<br />Should clearly articulate the topic of the blog<br />Usually will ask a question, provide a list or give guidance on how to do something<br />Examples:<br />5 Most Effective Sales Strategies<br />How to Increase Membership During a Down Economy.<br />Can I Deduct That?<br />
  8. 8. Blog WritingFormating Guidelines <br />Opening Paragraph<br />Should be an attention grabber<br />It identifies a problem or an issue<br />Should be articulated in less than five sentences.<br />
  9. 9. Blog WritingFormating Guidelines <br />Body<br />Should follow the format of your title. So if we are talking about the 5 Most Effective Sales Strategies, list them, give an example of why it is a good strategy and tell your reader how to implement it<br />Again, keep it high level<br />
  10. 10. Blog WritingFormatting Guildlines<br />Closing paragraph or summary<br />Summarizes the main points of the blog<br />Closes in three sentences or less.<br />
  11. 11. Blog WritingSummary<br />Remember<br />Write about what you know<br />Keep it simple<br />Engage your readers by offering relevant and simple to understand topics<br />Before you know it, you will be know as one of the leading industry experts of Chicago<br />