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A Quick Guide To:
Writing a Good Job Advert
UK Unemployment now stands at 3.8%*
The lowest since 1974!*Stat taken from July 2019
Now more than ever you need to
get the attention of good people
to work for your business
BUT HOW..
Step 1
JPB ADVERT OPTIMISATION
• Add a Postcode
• Keep Your Job Title Simple
• Don’t Spam Your Job Advert with
the Job Title
• Include Relevant Keywords (i.e
qualifications or software packages)
Step 2
KEEP YOUR JOB DESCRIPTION SHORT ‘N’ SWEET
Job Description Best Practice
Less than 500 Words
Make use of Bullet Points
Short Punchy Paragraphs
Step 3
INCLUDE A SALARY
INCLUDE A SALARY
A job without a salary could
be dismissed because a
candidate may believe it is a
low salary if it’s not included
Step 4
USE ENGAGING LANGUAGE
Best Practice..
Ask your reader questions
Be passionate
Ignite Interest
Be enthusiastic
Step 5
SELL YOURSELF
Sell Sell Sell
You need to stand out, talk about the things like:
• Your culture
• The benefits you offer
• Awards and Accreditations
• Career Progression
Finally…
Check Your
Spelling &
Grammar!
To find out more about writing job adverts visit:
https://asc-connections.com/blog/6-ways-to-get-your-job-advert-noticed/
f you need support to recruit quality candidates, why not register your role
today and we’ll be in touch.
www.asc-connections.com/register-vacancy
Alternatively, contact a member of the team who specialises in your sector
to see how they could help you.
0121 236 1662

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Writing a job advert

  • 1. A Quick Guide To: Writing a Good Job Advert
  • 2. UK Unemployment now stands at 3.8%* The lowest since 1974!*Stat taken from July 2019
  • 3. Now more than ever you need to get the attention of good people to work for your business BUT HOW..
  • 4. Step 1 JPB ADVERT OPTIMISATION
  • 5. • Add a Postcode • Keep Your Job Title Simple • Don’t Spam Your Job Advert with the Job Title • Include Relevant Keywords (i.e qualifications or software packages)
  • 6. Step 2 KEEP YOUR JOB DESCRIPTION SHORT ‘N’ SWEET
  • 7. Job Description Best Practice Less than 500 Words Make use of Bullet Points Short Punchy Paragraphs
  • 9. INCLUDE A SALARY A job without a salary could be dismissed because a candidate may believe it is a low salary if it’s not included
  • 11. Best Practice.. Ask your reader questions Be passionate Ignite Interest Be enthusiastic
  • 13. Sell Sell Sell You need to stand out, talk about the things like: • Your culture • The benefits you offer • Awards and Accreditations • Career Progression
  • 15. To find out more about writing job adverts visit: https://asc-connections.com/blog/6-ways-to-get-your-job-advert-noticed/
  • 16. f you need support to recruit quality candidates, why not register your role today and we’ll be in touch. www.asc-connections.com/register-vacancy Alternatively, contact a member of the team who specialises in your sector to see how they could help you. 0121 236 1662

Editor's Notes

  1. A reminder of how we developed the new ASC Brand. Why did we re-brand? As a business we decided that we needed a much clearer focus on the markets we recruit for and consistency across the business in order to grow. What did we do? We re-structured the business and expanded from 2 divisions to 5 (3 core sectors, 2 sun sectors), drilled down vertical markets and built a clear company goal, mission and values. How did we do it and who was involved? We spoke to everyone in the business (recruitment staff, admin, finance etc) and asked what was important to them when delivering a service to clients/candidates, working with each other and to maintain a good company reputation. We then put together a branding group which consisted of various managers across the business to develop the new ASC brand. When did we do this? We started the process in 2017 and launched it officially internally in July 2018.
  2. This has also meant that internally we will be changing the names of some teams and what they focus on.
  3. This has also meant that internally we will be changing the names of some teams and what they focus on.
  4. This has also meant that internally we will be changing the names of some teams and what they focus on.
  5. This has also meant that internally we will be changing the names of some teams and what they focus on.
  6. This has also meant that internally we will be changing the names of some teams and what they focus on.