1. Question 4: Who would be the
audience for your media product?

2. Research
 Before we could decide on the audience for our
film we had to do some research into classifications
and audience statistics for our genre of film.
 In our research we found that:
A12 classification contains- moderate violent, use of
weapons, dangerous behavior and may contain
strong language but not frequently.
A 15 classification contains-strong violence, frequent
strong language, drug taking and brief nudity
A 18 classification contains- very strong
violence, frequent strong language, sexual
violence, strong horror and strong blood and gore.

3. Research
 We also researched into which gender is most
likely to consume a horror film.
 We found that 42% are men and 58% are
women. This helped us decide on the gender of
the audience which our film is aimed at.

4. Our film Classification
 We came to the conclusion that our film should
be a 15 due to it containing Violence, Moderate
swearing, brief nudity and a complex story line.
 When choosing our classification we took in
consideration the whole film rather than just the
opening. This is because you are not allowed to
have a change in classification between the
opening and the whole film.
 Therefore our audience would most likely be 15-
24 year old due to our classification and
research.
http://www.val
morgan.co.nz/
audiences/prof
iles/horror-
movies/

5. The gender our film is aimed
at
 We decided that the gender that our film is
aimed at mainly women due to research
showing that more women watch horror films
than men.
 We have achieved this by using a young female
main character so that the implied audience will
be able to relate to her.

6. Our audience
 Overall the audience we have aimed for is15-24
year old who will mainly be women however the
our actual audience could be anyone over the
age of 15 with an interest in horror films.