world’s leading hamburger fast-food chain

1. McDonald’s - World’s leading hamburger fast-
food chain

2. Founded in 1940 as a barbecue restaurant
operated by Richard and Maurice McDonald

3. McDonald’s Corporation dates back to 1955 when Ray Kroc, a multi-mixer
salesman, franchised a hamburger restaurant from the McDonald Brothers.

4. It became a household name in just 10 years
by expanding more than 700 restaurants in
U.S.

5. What are McDonald’s core
brand values?

6. Hot, high quality food at a great value at the speed and
convenience of McDonald’s

7. How has McDonald’s grown its brand equity over the
years?

8. McDonald expanded domestically as well as
internationally

9. Expansion of menu and introduction of characters like
Ronald mcdonald to connect with families and
children.

10. In 1974, McDonald opened the Ronald
Mcdonald House, a charitable cause to help
children with leukemia.

11. Struggles faced
by McDonald’s

12. Lost focus and direction
as it added more and
more new restaurants
each year.

13. Competition from healthier option food like
Subway and Panera Bread

14. Plan to Win strategy
and improving 5Ps

15. Creating food items according to
regional tastes.

16. Making healthier food with premium salads and
apple slices.

17. Current
innovations

18. Introduction of McCafe

19. Its current campaign,
“I’m Lovin’ it”.

20. McDelievery

21. Disclaimer
Created by Sonali Agrawal under
the guidance of Prof. Sameer
Mathur