The document discusses how different color schemes can impact the perceived genre and target audience of a magazine. It analyzes how combinations of red, black, yellow, purple, green and blue may be perceived as masculine, feminine, appealing to younger or older audiences, and whether they suit rock/pop music or come across as too busy on the page. The final paragraph concludes that a color scheme of green, yellow and white would be most suitable as the colors can represent both pop and rock genres, attract audiences aged 16-25, and allow the page design to avoid clashing or being too bold.

1. The colour scheme of red, black and white gives the
magazine a ‘dangerous’ feel as red symbolises danger
Whilst black symbolises death and rebellion. Also, all the
colours are quite masculine and, therefore, appeals to a
male audience. There is a secondary colour of yellow but it
fails to stand out like the red and black, making the yellow
sell lines less important then the red and black sell lines.
The colour scheme of red, black and light purple gives
the magazine a more feminine feel as the red is faded
and the faded purple is more appealing to females. This
makes readers feel that the red symbolises passion and
love rather then danger as it is less in your face. The
use of the black on the list of celebrities makes it stand
out to the reader and encourages them to read it if
they notice their idol on the front cover.
The colour scheme of yellow, red and black makes the
readers assume that the magazine is going to focus on
rock music as those colours are associated with that
genre. These colours make the front cover look very busy
as they almost clash against each other, making the
magazine appeal less to an older audience and more to a
younger audience of 16-25 as they like busy and informal
covers.

2. These colours wouldn’t work well as a colour scheme as
they are all bold and would clash together. This would
cause the page to look crowded and make it hard to
concentrate as everything would stand out. Also, these
colours alone do not work well in a magazine as they
are not appealing to the eye in text.

3. These colours work well together but wouldn’t suit
my magazine as they can’t be associated with the
rock/pop genre. These colours would fit more in a
magazine focusing on pop as they appeal to a
younger audience of 11-16 with girls most likely being
to majority of the readers as they are feminine
colours. This would also be a problem if it was the
colour scheme of my magazine as I wasn’t it to appeal
to both male and female.

4. These colours would suit my magazine as they can be associated
with both pop and rock and are unisex colours, meaning they
will appeal to both male and female. They will attract people
around 16-25 as they are bright colours (off putting to an older
generation) but aren’t considered ‘baby’ colours, meaning they
don’t really appeal to younger people such as children.
Also, the white allows the green and yellow to stand out so the
page won’t clash with too much colour like the green, orange
and blue colour scheme.