Location-Based Services on Mobile and Market Insight
Location-Based Services and Market Insight
Fig a. Four major LBS elements
Much of the ongoing challenges marketers face are a)
finding prospective audiences and b) successfully reaching
out to them, in both influential and appropriate contexts.
Success is actually a direct outcome of the proper message
delivered in the perfect and timely manner.
Ever-changing client behavior, market saturation and a
growing media sector demand want marketers to
consistently evaluate their outreach to ensure success. Over
time, as consumers evolved their media utilization and
buying behavior, marketers adopted suit in order to remain
relevant. The greatest change in consumer behavior has
“Location-based services bring some of the hippest opportunities
in mobile commerce for enterprises.”
Location Transforms the Whole Lot
Incredible good, Estimated Growth
The LBS marketplace has transformed drastically before decade as gizmos are more location aware than previously,
and customers are demanding LBS apps. Local and world-wide advancement is predicted for all types of LBS apps,
for enterprise (business) markets plus consumer markets. This is the time for mobile operators to make the most of
LBS growth to enhance customer satisfaction, retention, and revenue.
The market for Location Based Services is predicted to mature briskly over the next four years. Driven by a growing
number of location-enabled apps and gizmos, the number of location-enabled customers will increase through 2017
at a compound annual rate of growth of about 10 percent.
For many mobile users, LBS have become an integral part
of the day-to-day experience. Maps and directions now
come incorporated with the majority of smartphones,
family and workforce locator applications have become
mainstream and LBS-enabled technologies, social
networking and mobile marketing are converging. These
significant developments in LBS have raised consumer
and organization awareness, supported requirement and,
simultaneously, elevated privacy concerns.
“To provide a value-added experience to the mobile phone users, LBS are a highly featured and high-revenue element
to wireless service providers. Analysts and market watchers consider LBS as a paradigm-shifter for wireless service
providers, original equipment manufacturers (OEMs), mobile virtual network operators (MVNOs) and others planning
to draw in new customers, boost competitive differentiation, increase value-added-service (VAS) profits, strengthen
customer loyalty, and lower customer churn.”
The entire mobile services value chain appears to achieve from the LBS trend: application software providers, handset
vendors, wireless network equipment providers, GPS chip set vendors, and the automotive industry are all growing to
be major beneficiaries of LBS development.
Enterprise LBS Revenue
The LBS industry includes two primary segments: consumer and enterprise. Figure 2 shows the estimated enterprise
LBS revenue and world-wide growth of consumer relative to one another. Enterprise LBS revenue is significantly
higher than consumer LBS revenue since LBS applications are provided free of cost to the consumers, in return for
advertisement revenue. Location based application also create opportunities for community growth/engagement
Figure 2. Projected world LBS services revenue by LBS market segment
While initial LBS requirement was led by consumer demand for personal navigation, now mobile users nowadays
expect localized, customized, and timely access to additional information and services from their smartphones and
tablets. As a result, sustained worldwide development is expected for all application types.
Figure 3 presents the anticipated breakdown of LBS revenue by application type in the year 2017.
Figure 3 Global LBS revenue by application (USD millions)
“Mobility offers decision support tools”
The enhanced location-based services can help enterprise receive solution for management and racking of assets
during transportation and remote workers management. LBS has an incredible potential so far as mobile marketing is
concerned, seeing that they enable marketers to recognize particularly which of their users has an interest in their
service or product and to what extent they communicate with the same.
Most of the smartphones and tablets come with location awareness capability than previously and these devices can
easily determine their own position without assistance from the mobile operator’s network. These devices have fueled
the acceptance and demand for LBS.
Whereas apps meet some consumer demand, sometimes these apps, while free to the consumer,
How LBS Can Benefit Your Business
Whereas apps meet some consumer demand, sometimes these apps, while free to the consumer, have boundaries:
only work on specific devices, only work with GPS availability, just allow subscribers to identify their position, which
may be slow to provide location positions, and are not protected (location positions may be “spoofed”).
Enterprises demand sophisticated and more secure apps, such as asset/workforce locator, friend/family locator, apps
that come with secure, “unspoofable” location determinations, and apps which are capable of locating not only
location-enabled handsets but all handsets.
Such advanced applications certainly drive the highest data-centric revenue and value-added service revenue.
Countless Location Based Services nowadays merge concepts from many of the types listed below. The examples
below are explained with regards to functionality. Many of them could, actually, be recognized via an array of mobile
media including mobile web sites, downloadable applications, messaging, or Interactive Voice Response (IVR).
Types of Location Based Services for Enterprises
Navigation - Provides walking, driving, or other directions; generally “turn by turn”. Example: Google Maps
Family/friend tracker/finder: Provides functionality to identify other trustd users’ location in
real-time (i.e. friends, family, and field workers), or get to know their last checked-in place,
receive alerts regularly –or when they’re nearby. Example: MyFriendGPS
Enterprise Fleet Tracking and Timecarding: Allows companies to ensure the
field-workers are at the intended location and keep watch on their asset.
Mapping, Travel and Point of Interest - Know your interest of things around you on your mobile device; be it –
traffic local traffic and road conditions, the best nearby places, or things to do. Example: WHERE
Geo-tagging - Uses location to provide further context to a message or picture.
Location Sharing - Know subscriber’s location if they have made it public. You can also search user’s profile
and get information based on various preferences, such as gender, age, distance, interest, etc.)
Check-in Based Contest and Games - Treat the user (usually with coupons or discounts) for traveling to shop
locations and “checking in”. LBS are utilized to check that the user was at or near the retailer location when
Local Search - Enables the user to discover and search what is nearby while matching the user–specified
location. Example: Poynt
Local/Hyperlocal Content - A contextual experience depending on a particular location. For mobile local
search, the user's position on map and certain motive are the most important components. Examples: Local
Communications solutions are quite challenging and complex, and service providers must provide far more advanced
services to the market while keeping customers dedicated and insulated from the difficulties behind the solutions. To
be able to achieve this, providers require strategic associates who can do more. Softweb offers a range of seamless
and highly targeted, solutions that are incorporated with partners and provided successfully. Softweb systems and
solutions are amenable and resourceful, allowing clients to create or customize value-added services. Our
competencies make the expertise available to build, deploy, test, and support the most complex service launches. With
technologies, services, and solutions, Softweb Solutions is at the forefront of developing the future of location
Software Solutions is a leading Software Development Company that serves clients worldwide of all sizes. We have a
strong performance record in offering quality software development services demonstrated by ISO 9001:2008
certification and Microsoft Gold Certified partnership.
We provide cutting edge Mobile App Development solutions for various platforms like Apple iOS, Android OS,
Blackberry and Windows Phone. We attempt to deal with constantly evolving business needs by incorporating all our
strengths in our solutions.
To know more about us and how we deliver mobility solutions to the organizations across the world.
Contact our representative or e-mail us at email@example.com
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