We are gradually moving into the new era of app development, so in order to outperform your business competitors and have a thriving business you need to develop cognitive apps. These intelligent applications can interact with humans just like a human employee would do, understand natural language, identify hidden patterns and trends, learn from experiences and help you take evidence-based decisions. For more details visit - http://www.softwebsolutions.com/resources/build-app-using-cognitive-service.html

1. How cognitive services CAN BE USED IN VARIOUS INDUSTRIES

2. Table of Contents
What is cognitive computing all about?
01
Cognitive services and IoT
02
How cognitive services underpins
diverse industry verticals
03
APIs of cognitive services grouped into
various categories
04

3. What is cognitive
computing all about?
Cognitive computing is a concept
which involves self-learning systems.
These systems involve AI, machine
learning, NLP and pattern recognition
among several other technologies.
IBM Watson and Microsoft are the two
cognitive computing giants in the
market today. These companies are
giving us the ability to develop
intelligent apps with the help of their
cognitive services.

4. " Cognitive applications
will yield productivity
improvements in excess of
$60B annually for U.S.
enterprises by 2020 "
– IDC

5. APIs of cognitive services
grouped into various categories
Vision: The vision APIs help in integrating vision detection
features into applications that detect images, landmarks, faces,
labels, optical character recognition as well as tagging of
inappropriate content. Using Vision API, finding new insights,
deriving significant value, and taking significant action becomes
easier.
Speech: The speech APIs support in identifying who is speaking,
in converting speech to text and text to speech by understanding
the intent, and in fine-tuning speech recognition for anyone,
anywhere. With the help of the Speech API, you can train your
app on various language models.

6. APIs of cognitive services
grouped into various categories
Language: The language APIs classify natural language text,
conversations, semantic concept extraction, entity extraction,
language translation, document conversion, passage retrieval and
ranking, tone analysis, relationship extraction, and more.
Data Insights: The Data API helps in reading, writing, and
modifying information on the web such as news stories and blog
posts. This enriched content with natural language processing
facilitates highly targeted search and trend analysis.

7. Cognitive services
and IoT
Make use of cognitive insights from IoT
data to improve assets and facilities
management.
Use real-time tracking and monitoring
data of vehicles to figure out failures and
decrease diagnostics time for
maintenance needs.
Simplify store operations by creating
intelligent merchandising and a supply
network that improves overall customer
experiences.
Optimize business processes and security
while facilitating smart cities and
improving the lives of the city’s residents.

8. How cognitive services
underpins diverse industry
verticals

9. Retail
Get detailed insights to understand your customers
better, gain new prospects and retain the existing
customers.
Identify the problems customers’ face during online
shopping and offer them a seamless shopping
experience.
Make appropriate alterations with the help of
analytics to enhance customer engagement as
well as satisfaction.
Create and deliver inspirational content and
engaging messages to present an exceptional
brand identity.
Help sellers in showcasing the right product and
simplifying the payment or checkout process.
Enable intelligent fulfillment by streamlining order
management and tracking the status of the order.

10. Education
Support educators in gaining insights
about the learning styles, skills, and
interests of each student.
Generate suggestions on how to
improve the method of teaching and
make the classroom sessions more
effective.
Teachers can get in-depth reports of
the students’ academic performance,
strengths, and weaknesses for
implementing targeted learning
methods.

11. Manufacturing
Supports intelligent asset and
equipment management to optimize
performance and decrease downtime.
Helps in evaluating gathered
information about processes,
workflows, context, and environment to
improve quality, operations, and
decision-making.
Optimize and enhance various
resources such as workforce, labor, and
energy by combining different forms of
data collected from individuals,
location, usage, and expertise.

12. Insurance
Organize the flow of data to the
right departments or agents.
Enhance the agent’s decision-
making ability by giving him the
right data at the right time.
Improve customer experience and
SLA response times.
Helps in detecting fraudulent
claims as well as activities.

13. Finance
Helps in planning personalized campaigns
and offerings that boost customer sales,
relationships, and ROI.
Identifies loopholes and helps in managing
risk and compliance to reduce the risk of
misconduct.
Helps in making informed decisions, cuts
operational costs and optimize outcomes with
deep content analysis and evidence-based
reasoning.
Makes better recommendations for financial
products by analyzing the present life events,
market conditions, client’s past decisions, and
current offerings.

14. Health
Help medical specialists develop
knowledge, speed up discovery and
deliver more personalized patient
care.
Help public health officials make
better decisions about vaccine
releases.
Support doctors in making more
detailed diagnoses.
Helps in introducing pioneering
products that provide value to
customers in exceptional ways.

15. Marketing
Enables you to make proactive
changes to ongoing campaigns to
generate highly positive results.
Helps you in understanding individual
customer behaviors to create the
right combination of interactions
that increase conversion and loyalty.
Proactively test and suggest rules
rapidly to avoid campaign
performance deferments or setbacks
to enhance personalized
experiences.

16. Supply chain
Identify potential challenges and take the
right decisions that eliminate additional
costs and impacts of supply problems.
Automate as well as streamline
procurement processes to reduce risks and
costs.
Deliver your orders on time with intelligent
fulfillment by simplifying the order
management process, inventory
management, and by tracking the order
status.
Facilitate your organization to speed up
and improve day-to-day decisions and
activities.

17. Human resources
Helpful in getting rid of HR-related
intricacies and improves recruiter
productivity.
Facilitates employees with personalized
learning recommendations based on their
role, interests, personality insights and
career development plans.
Helps in decreasing costs and improving
user satisfaction resulting in continuously
enhancing HR operations.
Augments human skills and empowers HR
to improve and accelerate people’s
impact on the business.

18. Build applications using
cognitive services with us
At Softweb, we have a team of
experts who are skilled in
analyzing, organizing, accessing
and providing cognitive consulting
services for a wide range of
unstructured data. You can hire
our experts to build cognitive
solutions powered by IBM Watson
or Microsoft based on your
business requirements.
Get in Touch
Drop on in
2531 Technology Drive, St. 312,
Elgin, IL – 60124
Give us a call
Phone: 866-345-7638
Connect online
info@softwebsolutions.com
info@cognitivebots.ai

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