Eb Adeyeri from Lewis PR on digital trends for 2011

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What’s coming up? What do we need to know for 2011?

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Eb Adeyeri from Lewis PR on digital trends for 2011

  1. 1. Online PR and reputationmanagement in 2011November 25, 2010
  2. 2. About me
  3. 3. About me
  4. 4. Global strength, local expertiseIntuitive, innovative& international Founded by journalists, run by journalists Private company, flexible approach Wholly-owned network of 33 international offices Integrated PR and social media campaigns Innovating the communications market Results orientated approach
  5. 5. About me
  6. 6. 2011 – A further “defluffing” of the industry
  7. 7. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Blurred lines between paid and earned media Closer collaboration Social search
  8. 8. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Blurred lines between paid and earned media Closer collaboration Social search
  9. 9. Measurement AVE
  10. 10. Measurement AVE
  11. 11. Our approach to measurement PR SUCCESS IS ALL ABOUT ENGAGEMENT VIEWS INTERACT CONTRIBUTE TRANSACT Clippings Fans/followers Uploads Garage visits Views Downloads Facebook comments Online bookings Traffic Unique visitors Retweets/Shares Telephone bookings Identify goals Establish benchmarks Review targets
  12. 12. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Paid, earned and owned media Closer collaboration Social search
  13. 13. Location, location, location
  14. 14. Location, location, location
  15. 15. Location, location, location
  16. 16. Location, location, location
  17. 17. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Blurred lines between paid and earned media Closer collaboration Social search
  18. 18. Blurring between paid and earned
  19. 19. Blurring between paid and earned
  20. 20. Blurring between paid and earned PR code of conduct for engaging with bloggers/advocates Declarations by online influencers PR budgets to include fees paid to online influencers? Competition with advertising agencies Rise of ‘owned’ media
  21. 21. Rise of owned media
  22. 22. Rise of owned media
  23. 23. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Blurred lines between paid and earned media Closer collaboration Social search
  24. 24. Closer collaboration SEO PR DIGITAL AND MANY MORE…
  25. 25. Closer collaboration SEO PR DIGITAL AND MANY MORE…
  26. 26. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Blurred lines between paid and earned media Closer collaboration Social search
  27. 27. Social search
  28. 28. Social searchRewards the essence of PR ie buildingrelationships More relevant, impactful campaigns for PRs Social media ROI utopia?
  29. 29. Disclaimer** These predictions might not come true. Inever said I was Mystic Meg
  30. 30. Thanks @EbA Eb Adeyeri Eb ‘Wole’ Adeyeri

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