What are the building blocks of a Smart City conceptualized and designed by Comarch? Where can such 'smart' applications be applied? What does the architecture of Comarch Smart City look like?

1. 1

2. Agenda
Definitions-Structure-Contexts-Examples-
Digits

3. EVOLUTION
AND / OR (?)
CREDIBILITY

4. EVIBILITY
(well that word really exists == necessity)

5. MISSING ENTITY
Define identity within the mobile ecosystem
Why naming each platform as a Smart City Thingy
?

6. DEFINITION-S
An art of transferring the information from
sender
to recipient and backwards by using
geospatial data

7. SMART CITY
TOO GENERIC
Well, We noticed that ‘Smart City’ definition is
:
a big bucket that aggregates everything that is new
too generic for end users
not flexible (closing into one definition)

8. Comarch LBS
Smart Area Smart
City
Airport
(Not Airlines)
Malls,
Galleries
District
(Like Brera)
Region
(like Ski
Resorts)
Public Areas
related with
Transport

9. Location
Based
Services
LBA
LBM
LBC
LBE

10. Location Based Services
General class of computer
program-level services
that use location data
to control features

11. a new way of forming
Loyalty programs to encourage customers
to continue to shop at or use the services
of businesses associated in particular location
LBC
LBE
Location Driven
Communication
of informing customers around any
nearby
activity happening during ‘here and
now’.

12. Comarch LBS a.k.a Smart
City
Not an ordinary tool
Solution Structure

14. Directories Reviews and Reco’s Typical LBS Deals
Fulltext search tools
with keywords
Like / Dislike pages
iBeacon assisted
communication
(events, info, notifications,
Precision and Proximity
Categorized events
with types of business
business (Services Directory)
Automated and intelligent Can trigger chain
of events/offers thanks
Gives rewards and offers just
Partner pages and pins with Recommendation engine will
will push more of categories
Notifications (Push)
Dashboard notifications
Tailored nearby deals
(Inside/Outside)
Local business exposed with Customer time spent
=
quality of service
Can generate vouchers
for accessing
the particular events
of any type
Will push more deals
of Customer’s selection
Keep it for later
(favorites)
Service acceptance process Turns activities into rewards,

15. 10 Unique Elements
Can be configured as LBS Mediator to expose 3rd party services
Dictionaries – any working platform (generic, can be adjusted to any kind
of environment)
Rules engine to mix offers/events/information/loyalty/communication through LBS
Beacons/iBeacons support as a new channel to trigger actions
Context Aware Proximity Mechanisms to react on user activity
Precision Marketing with Prediction Mechanisms
Loyalty Programs Support (can trigger instant rules, or cumulative just for
visiting into the stores)
Gamification Support
Fast deployment and adjustment (layout separation)

16. Now when all
set,
just navigate (the
10th) Trip
planner
+
Google Maps
Indoor
Navigati
on

17. The Platform
brokering can be defined purchasing location data from one party and selling to others (content
and application providers).
A broker is a party that arranges transactions between a buyer and a seller, and
gets a commission when the deal is executed.
Applications Enabler

18. Contexts
A Shared Space

19. When talking
Keywords
Customer
&
Partner
Portals
Mobile
Proximity
&
Mobile
Events
Systems Security
Payments
IoT
Big Data,
Enablers
Transportation
&
Navigation
Loyalty
Gamification
Campaigns
Keywords to remember
Business
Intelligence

20. Building Blocks

21. CUSTOMER PARTNER BACK OFFICE
Comarch LBS Applications
MOBILE APPLICATION
WEB PORTAL
COMMUNICATION
CHANNELS
B2P PORTAL
BEACONS
LBS MANAGEMENT
BEACONS NETWORK
MANAGEMENT
ENGAGEMENT MANAGEMENT
BI TOOLS
BUSSINES
INTELIGENCE

22. LOGICAL ARCHITECTURE
Customer Profiles Partners
LBA and LBS
Rules
Challenges
Coupons, Lotteries,
other Marketing
Actions
Events processor Communication
Billing Products
and Plans
Guidance
Backend
LBS Broker APIGuidance Timetables Route Planner
Geolocation IoT Management
BI
Behavioral Data
Gamification
Tools
Billing, KPI, ROI
Beacon
Management
Partner Dashboard
(Web, Mobile)
Partner Portal
Contact Center
Business
Administration
Engagement
LBS / LBA
LBSCoreIoTModuleDedicated
Transportation
data
Customer Portal
(CMS)
NavigationUser Frontend
Administration
CMS
Management
Mobile

23. Contexts
by Ewa Sieniawska

24. Environment implementation examples
RESTAURANTS
AIRPORTS
SHOPPING MALLS
MUSEUMS
STORES
STADIUMS

25. Digits do not lie

27. Location-based advertising will jump to over
*8.5 Billon U.S dollars, the reason, location
adds relevance! This increase will be a
larger piece of the pie, a total of 32.8% of all
mobile phone advertising. By 2017 Location-
based advertising and marketing will
represent around 1% ad spend for all
advertising.
(Berg Insight)

29. •70% consumers are ok with ads
•70% searches lead to action within
one month
•91% of smartphone owners carry it
nearby 24hrs/7days

30. % More mobile customers will likely
react to :
•26% tailored push messages
• 22% promotions related to location
• 21% promotions that are contextually
relevant to what they are doing
• 14% data sent at the right time
• 7% to attention grabbing phrases

31. • 50% mobile searches end with purchase
• Avg. Response time to email = 90
mins, to push message = 90 seconds
• 10x mobile coupons , 10x redemption
over traditional
• 46% consumers will not return to
page, or app. That did not display
properly

32. „Conversion Rate Optimisation and Marketing
Automation will increase in investment since these
are about process and improving performance, so
they can potentially offer lower risk returns than
other marketing activities.”

33. Thanks!