This document provides an overview of the mobile applications market in Thailand. It discusses Software Park Thailand's past partnerships with Sun Microsystems and Nokia to promote mobile development. It also describes Software Park's Samart Innovation Awards and various training programs for Android, iOS, BlackBerry, and Windows Phone development. The document outlines the history and market shares of major smartphone platforms and app stores. It provides guidance on mobile development and lists top mobile apps. Finally, it discusses trends like cloud computing and Software Park's vision to enable the Thai software industry for opportunities in mobile and cloud markets.

1. Overview
Mobile Applications Market
Assoc.Prof. Dr. Thanachart Numnonda
Director
Software Park Thailand
9 February 2011
1

2. Sun-Nokia Wireless Java Project
Nokia 7650 First Java Phone
Software Park Alliance with Sun
and Nokia
J2ME training programs and
mobile-application contest in
June 2002
Sun-Nokia Roadshow
.
2

3. Samart Innovation Awards
Alliance with Software Park
since 2003
1 Million Baht Award
Eight times; 6000 participants;
1600 idea
.
3

4. Android Thailand Social Network
Android Developer Challenge
Android Business Coaching
Workshop Series 26 Feb 2008
Android KMITL Student Camp
Alliance with AIS, DTAC, True
.
4

5. Example Success Stories
5

6. Software Park Directors
Dr. Rom Hiranpruk
Ms. Suwipa Wanasathop
Assoc.Prof.Dr.Thanachart Numnonda
6

7. Next Major Computing Cycle
7
Source: Morgan Stanley 2009

8. 8
Source: Morgan Stanley 2010

9. New Trends
Web 2.0
Web as a Platform
OS/Device independence
Large scale computing
Software as a Service
Cloud Computing
Social Networks
9

10. Gartner Top 10 Strategic Technologies
10

11. Tablets
11

12. SmartPhones
12

13. Mobile 2.0
Smartphone v.s. PC
13

14. Mobile Apps Industry Is Huge
It is currently estimated at $7 billion,
with expected increase
to almost $17.5 billion in 2012
[GetJar]
14

15. Fragmentation In The
Mobile World
Different OS
Different Hardware
Different ScreenSize
Different Input Method
15

16. Categorization of
Mobile App Development
Low-end platforms
– SMS, JavaCard
Mid-level phones platforms
– Java ME
Smartphone platforms
– iPhone, Android, Blackberry, Symbian
Source: Wilfred M. Mworia; Mobile BootCamp 2009
16

17. Mobile Market Variety
17

18. History of Smartphone Platform
18

19. iPhone
Language: Objective-C ; CocoaTouch framework
Difficulty: Very steep learning curve but gets much easier after that
Tools:
Hardware: Mac (pretty expensive)
Software: Xcode (free); iPhone SDK
Pros:
Very comprehensive APIs, very well documented
The iPhone is a great platform esp for consumer level apps
Ready online market place for your apps
Free tools (once you have the costly hardware)
Source: Wilfred
Cons M. Mworia; Mobile
Very different programming style BootCamp 2009
Expensive to get a handset to test on
You need specific hardware
Marketplace controlled by Apple; 70-30 revenue sharing; Apps have to be approved by
Apple first 19

20. Android
Language: Java
Difficulty: Intermediate to advanced Java & Java ME
Tools:
Hardware: PC or Mac
Software: Eclipse is the editor of choice; Android SDK
Pros:
Familiar programming model
Very comprehensive APIs, very well documented
Ready online market place for your apps
Open source OS
Open Handset Alliance creates a strong backing
Free tools
Cons
The platform is still young,
Source: Wilfred M. Mworia; Mobile BootCamp 2009
20

21. Symbian
Language: Mainly Native Symbian C++; Java ME, Flash & Python
Runtimes
Difficulty: Challenging for C++; Java ME more familiar; more control
with C++
Tools:
Hardware: PC
Software: Symbian Application Development Toolkit (ADT); SDKs e.g. Nokia S60 SDK
Pros:
Familiar programming model
Very comprehensive APIs, very well documented
Ready online market place for your apps
Open source OS
Symbian Foundation backs the development of Symbian
Handsets are readily available
Many device types and manufacturers – Samsung, LG, Nokia
Free tools
Cons
Needs some good experience with C++
Source: Wilfred M. Mworia; Mobile BootCamp 2009 21

22. BlackBerry
Language: Several options: Java, .NET
Difficulty: For Java, if you are familiar with Java ME you’ll be great.
.NET is by nature not so hard
Tools:
Hardware: PC
Software: For Java: Plugin for Eclipse, Blackberry JDE; For .NET: Plugin for VS;
MDS Studio
Pros:
Options for programming languages and tools
Very comprehensive APIs, very well documented
Good for enterprise apps
Handsets are readily available
Free tools
Cons
IMHO perhaps not the best for consumer apps
Writing apps for different Blackberry devices can get tricky; have to pick the right
version of tools for the right OS version
Only one device manufacturer RIM
Source: Wilfred M. Mworia; Mobile BootCamp 2009 22

23. General Guidance to
Smartphone Development
Source: Wilfred M. Mworia; Mobile BootCamp 2009
Pick a platform
Learn a bit about the OS in general
– Understand the environment in which your app
will run
– How the OS treats scenarios like multi-tasking
– Could help with things like performance tuning
Get the tools
Learn the APIs
Design is key for consumer apps
23

24. Mobile Platform Market shares
24

25. Smart Phone
Market shares Q4 2010
25

26. Mobile App Stores
26

27. iPhone App Stores
27

28. Average Price
28

29. Price Distribution
29

30. Top Free iPhone Apps
30

31. Top Paid iPhone Apps
31

32. Top Paid iPad Apps
32

33. Top Paid BlackBerry Apps
33

34. Top Free Android Market
(Exclude Games)
34

35. Top Paid Android Market
(Exclude Games)
35

36. Top Paid Android Market
(Only Games)
36

37. Top Paid Apps Ovi Store
37

38. Top Paid
Window Phone 7 Marketplace
38

39. Mobile Investment Choice
39

40. Top 10 Mobile App 2012
Money Transfer
Location Based Services
Mobile Search
Mobile Browsing
Mobile Health Monitoring
Mobile Payment
Near Field Communication Services
40

41. Top 10 Mobile App 2012
Mobile Advertising
Mobile Instant Messaging
Mobile Music
41

42. Software Park Vision
“The future of Software Park is not a
location, it is a platform and community on
the Internet.”
42

43. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon
43

44. Software Park Mission
on New Computing Era
“Enabling Thai software industry to
understand and have skills in the software
business; especially in Mobile
Applications& Cloud markets”
44

45. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon
45

46. Technology Transfer
Mobile Application Training
– Android
– iOS Programming; short course, Mini-
Master
– BlackBerry
– Windows Phone 7
46

47. iOS Training
Mobile Devices for Modern Business
iPhone Application Development : Basic
– 5 Days course
– Second Course 14-18 March
iPhone Application Development : Advance
– 5 Days course
– First Course 23 – 27 May
47

48. BlackBerry Training
Blackberry Mobile Application Development
with Java for Beginners: 28 Feb – 4 Mar
Blackberry Internet & Social Application
Development with Java : 28 Mar – 1 Apr
BlackBerry Enterprise Application Development
with Java : 30 May – 3 Jun
48

49. Window Phone 7 /
Android Training
Windows Phone 7 for Silverlight/WPF Developer:
17 - 18 Feb
Windows Phone 7 for Developer : 27 - 29 Mar
Android Training
http://www.swpark.or.th/service/ttd/annual-
training-schedule
49

50. Mini Master
Co-Course with Faculty of IT, KMITL
Mini Master in iOS Programming
– 140 Hrs course
– iPhone Development
Mini Master of Java Technology
– 140 Hrs course
– Web Services/ SOA/ Google Cloud
Start in May 2011
50

51. Samart Innovation Awards 2011
51

52. Mobile Application Testing Center
• มี Mobile Handset รุ่นต่างๆแสดงอยู่ ที่
ให้สมาชิกสามารถยืมไปทดสอบได้ใน
ระยะเวลาที่จะกำหนดไว้
• ได้รับการสนับสนุนจาก TRIDI และ
Vendors
• สถานที่
– ชั้น4 อาคารซอฟต์แวร์พาร์ค
– Innovation Space (จามจุรีสแควร์)
• เปิดดำเนินการในเดือนมีนาคม (ราย
ละเอียดแจ้งให้ทราบผ่านทางเว็บไซต์
และเฟสบุ๊คในโอกาสต่อไป)
52

53. Innovation Space
• พื้นที่สำหรับนักพัฒนาซอฟต์แวร์ เพื่อพบปะ แลกเปลี่ยน พูดคุย เจรจาธุรกิจ โดย
บริษัท Absolute A
• ให้บริการสำหรับผู้ที่เป็นสมาชิก Innovation Space เท่านั้น (ฟรีค่าสมาชิก)
• ได้รับการสนับสนุนการจัดกิจกรรมต่างๆจากซอฟต์แวร์พาร์ค และพันธมิตร เช่น
– Mobile Workshop
– Mobile Dev. Tech. Talk
– Business Matching
• เปิดดำเนินการในเดือนมีนาคม
(รายละเอียดแจ้งให้ทราบผ่านทางเว็บไซต์
และเฟสบุ๊คในโอกาสต่อไป)
53

54. Time to Change!!
for The New Opportunities
--------
Partner with Software Park
to Win
54

55. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand
55