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Crossing the screens chasm




                             Copyright VisionMobile 2012
VisionMobile
Distilling market noise into market sense
Research                                 Workshops                          Market maps                           Strategy definition
competitive analysis,                    mobile industry dynamics           Competitive landscape maps            strategy design, ecosystem
commissioned research                    for telcos and OEMs                                                      positioning, product
                                                                                                                  definition
                Developer
                Economics 2011:
                How developers and
                brands are making
                money in the mobile
                app economy



                                         Mobile Innovation                  Mobile Industry Atlas, 5th ed.        Mobile Megatrends series
Clash of                                 Economics                          1,700+ companies, 90 market sectors   Following and analysing major
ecosystems                               how Internet business models are                                         trends in mobile
mobile platforms and                     impacting telecoms and how to
the battle for                           innovate in the age of software
dominance




                 HTML5
                 and its impact to the
                 mobile industry                                                                                  Top-100 analyst blog
                                                                                                                  4,000+ subscribers
                                         The Android Game Plan              100 million club                      20,000+ monthly uniques
                                         the commercial mechanics           tracking successful businesses        90% mobile industry insiders
                                         behind Android and how             in mobile
                                         Google runs the show



                                                                                                                  Copyright VisionMobile 2012
Trusted by industry brands
Clients an established analyst company
     from
             selected clients 2009-2012




              selected
   VisionMobile clients
           2008-2012
    Page 4



                                          Copyright VisionMobile 2012
It‟s no longer about smartphones
Key ecosystems are expanding across 4 screens



                   PC            smartphone              tablet                    smart TV




              Mac computers       iPhone                 iPad                       Apple TV




             Chrome browser       Android           Android tablets                Google TV




             Windows, Office   Windows Phone          Windows 8                        Xbox
                                              Source: VisionMobile    Copyright VisionMobile 2012
Where did we come from?
From converged networks to converged devices.

                 2005               2010                 future
                one bill,          one device,
               triple play       1,000s of apps
 vision
                                                                ?
 focal
 point          network              device


compete          price of           number
based on         service            of apps             Source: VisionMobile


                                                  Copyright VisionMobile 2012
Where are we going?


                experience roaming            across screens

                Social circle
                Developer ecosystem


                                          x
                User data
convergence =   Services
                User interaction design
                Industrial design
                Brand




                                                         Source: VisionMobile

                                                     Copyright VisionMobile 2012
Apple has led cross-screen experiences
Apple leads by example, by delivering a consistent experience across diverse screens




 Experience roaming                                                 Across screens

 Social circle                   Ping                    iPod
 Apps ecosystem                  App Store               iPhone
 User data                       MobileMe                 iPad
 Service                         iTunes, AirPlay         Mac
 User interaction design         iOS                     Apple TV
 Industrial design               Apple                   ?
 Brand                           Apple




                                                                                    Source: VisionMobile

                                                                                Copyright VisionMobile 2012
Ecosystems will lead cross-screen experiences
and experience roaming across many types of devices

                 2005                2010                              2015
                 one bill,         one device,               one ecosystem,
                triple play      1,000s of apps               10s of screens
 vision




  focal
  point          network             device                        ecosystems


compete          price of           number                         experience
based on         service            of apps                         roaming

                                      Source: VisionMobile   Copyright VisionMobile 2012
Baby steps in TV apps: reality check




                                                                                                                 Copyright VisionMobile 2012
Source: http://reviews.cnet.com/8301-33199_7-57412464-221/from-amazon-to-hbo-go-to-youtube-app-availability-on-2012-tvs-compared-big-chart/
The evolution of TV apps

 1. TV-only apps
 Spotify, Flickr, Twitter, Facebook


 2. Mobile-only: EPGs, content listings, browsing apps
 Zeebox, Flip.to, GetFlu, Miso


 3. Companion apps (stream content, sync ads, browsing)
 i.TV, Fanhattan, AXS TV Fights app, Phunware)



 “77% of TV viewers using a second device while watching TV”
 Google research, Aug 2012

                                                               Copyright VisionMobile 2012
Phone to TV: experience chasm

 - From Personal to shared experiences

 - From lean forward to lean back experiences

 - From standalone to companion experiences




                                                Copyright VisionMobile 2012
Phone to TV: industry chasm

 Complex landscape:
  TV makers: Samsung, Sony . STB makers: Boxee, Roku, TiVo
  Platforms: Google TV. Broadcasters: Sky, ESPN


 Fragmentation: 10s of platforms
  Samsung, Panasonic, Sharp, LG, Sony, Yahoo, Google TV,
  Boxee, InView, WyPlay, YouViwe, HBBTV


 Usage
  most connect-ready TVs are not connected




                                                           Copyright VisionMobile 2012
The future of screens?




                         Copyright VisionMobile 2012
watch this space. 08. october. 2012




have your say: www.visionmobile.com/MoMo
                                       Copyright VisionMobile 2012
Knowledge. Passion. Innovation.




thank you!
 ✔ get in touch: andreas@visionmobile.com
 ✔ follow : @andreascon
 ✔ we „re hiring!


                               Updated: 12 November 2010




                                 Copyright VisionMobile 2012
                                 Copyright VisionMobile 2011

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MoMoAthens Cross-Screen_Crossing Screens Chasm_by Andreas Constantinou

  • 1. Crossing the screens chasm Copyright VisionMobile 2012
  • 2. VisionMobile Distilling market noise into market sense Research Workshops Market maps Strategy definition competitive analysis, mobile industry dynamics Competitive landscape maps strategy design, ecosystem commissioned research for telcos and OEMs positioning, product definition Developer Economics 2011: How developers and brands are making money in the mobile app economy Mobile Innovation Mobile Industry Atlas, 5th ed. Mobile Megatrends series Clash of Economics 1,700+ companies, 90 market sectors Following and analysing major ecosystems how Internet business models are trends in mobile mobile platforms and impacting telecoms and how to the battle for innovate in the age of software dominance HTML5 and its impact to the mobile industry Top-100 analyst blog 4,000+ subscribers The Android Game Plan 100 million club 20,000+ monthly uniques the commercial mechanics tracking successful businesses 90% mobile industry insiders behind Android and how in mobile Google runs the show Copyright VisionMobile 2012
  • 3. Trusted by industry brands Clients an established analyst company from selected clients 2009-2012 selected VisionMobile clients 2008-2012 Page 4 Copyright VisionMobile 2012
  • 4. It‟s no longer about smartphones Key ecosystems are expanding across 4 screens PC smartphone tablet smart TV Mac computers iPhone iPad Apple TV Chrome browser Android Android tablets Google TV Windows, Office Windows Phone Windows 8 Xbox Source: VisionMobile Copyright VisionMobile 2012
  • 5. Where did we come from? From converged networks to converged devices. 2005 2010 future one bill, one device, triple play 1,000s of apps vision ? focal point network device compete price of number based on service of apps Source: VisionMobile Copyright VisionMobile 2012
  • 6. Where are we going? experience roaming across screens Social circle Developer ecosystem x User data convergence = Services User interaction design Industrial design Brand Source: VisionMobile Copyright VisionMobile 2012
  • 7. Apple has led cross-screen experiences Apple leads by example, by delivering a consistent experience across diverse screens Experience roaming Across screens Social circle Ping iPod Apps ecosystem App Store iPhone User data MobileMe iPad Service iTunes, AirPlay Mac User interaction design iOS Apple TV Industrial design Apple ? Brand Apple Source: VisionMobile Copyright VisionMobile 2012
  • 8. Ecosystems will lead cross-screen experiences and experience roaming across many types of devices 2005 2010 2015 one bill, one device, one ecosystem, triple play 1,000s of apps 10s of screens vision focal point network device ecosystems compete price of number experience based on service of apps roaming Source: VisionMobile Copyright VisionMobile 2012
  • 9. Baby steps in TV apps: reality check Copyright VisionMobile 2012 Source: http://reviews.cnet.com/8301-33199_7-57412464-221/from-amazon-to-hbo-go-to-youtube-app-availability-on-2012-tvs-compared-big-chart/
  • 10. The evolution of TV apps 1. TV-only apps Spotify, Flickr, Twitter, Facebook 2. Mobile-only: EPGs, content listings, browsing apps Zeebox, Flip.to, GetFlu, Miso 3. Companion apps (stream content, sync ads, browsing) i.TV, Fanhattan, AXS TV Fights app, Phunware) “77% of TV viewers using a second device while watching TV” Google research, Aug 2012 Copyright VisionMobile 2012
  • 11. Phone to TV: experience chasm - From Personal to shared experiences - From lean forward to lean back experiences - From standalone to companion experiences Copyright VisionMobile 2012
  • 12. Phone to TV: industry chasm Complex landscape: TV makers: Samsung, Sony . STB makers: Boxee, Roku, TiVo Platforms: Google TV. Broadcasters: Sky, ESPN Fragmentation: 10s of platforms Samsung, Panasonic, Sharp, LG, Sony, Yahoo, Google TV, Boxee, InView, WyPlay, YouViwe, HBBTV Usage most connect-ready TVs are not connected Copyright VisionMobile 2012
  • 13. The future of screens? Copyright VisionMobile 2012
  • 14. watch this space. 08. october. 2012 have your say: www.visionmobile.com/MoMo Copyright VisionMobile 2012
  • 15. Knowledge. Passion. Innovation. thank you! ✔ get in touch: andreas@visionmobile.com ✔ follow : @andreascon ✔ we „re hiring! Updated: 12 November 2010 Copyright VisionMobile 2012 Copyright VisionMobile 2011

Editor's Notes

  1. >>> Updated title styling