Internet Usage in Thailand
Internet Users : 23.86 million,
penetration 35.8% [TrueHits, July 2013]
Internet Broadband 4.72 million users
penetration 23.63% per household
[NBTC, Sep 2013]
3G Mobile Subscribers : 10.5 Million
[Business+, Sep 2013]
Social Networks Population
in Thailand 2013
Source : ZocialRank.com
Source : We Are Social 2012
Source : Nielsen Thailand study 2013
The new IT era
The next phase of the Internet
Big Data and Analytics
Cloud Computing transforms IT
Big Data transforms Business
The era of PC dominance with Windows as the single
platform will be replaced with a post-PC era where
Windows is one of a variety of environments IT
Thailand Mobile Subscribers 89.98 Million,
Penetration Rate 131.84%
Smartphone penetration in Thailand is now 31%
[Ourmobileplanet, August 2013].
Tablet Marketshare Q3: 2013
Source IDC October 2013
Smartphone sales in Thailand are tipped to 7.5 million
unit of the total 16 million in 2013. [GfK]
Smartphone sales in Thailand is 2.87 million units in
the first four months of 2013: [GfK]
Devices sold in Thailand for 2012: Desktop-PC 1.26
million, Notebook 2.1 million, Tablet 1.3 million
Devices expected to be shipped in 2013: DesktopPC 1.5 million units, Laptops 2.5 million units, Tablet
3.5 million units [IDC]
Hybrid approach allows developers to write HTML5
code once and deploy it on multiple platform.
Nevertheless, native apps won't disappear, and
will always offer the best user experiences and
most sophisticated features.
More than 50% of companies will look to the cloud for
their mobile app deployments.
By 2017, mobile app download is expected to
exceed 200 billion per year, and revenues will reach
$63.5 billion. [Portio Research]
Internet of things
Over 50% of Internet connections are things.
A wide range of devices and peripherals, such as
wristwatch displays, healthcare sensors, smart
posters, and home entertainment systems.
Communicate via NFC, Bluetooth, LE and Wi-FI.
IoT & M2M communication market in 2011 was worth
$44.0 billion, and is expected to grow $290.0 billion
by 2017. [CompaniesandMarkets.com]
Wearable Technology: The Next Big Things
SaaS Impacts !
Software business model with change from
licensing model to subscription (pay as you go)
Opportunity for SME : Cheaper software?
Software runs anywhere, anytime, any device
Users can buy/ use software from anywhere
without knowing the origin as long as they
connected to the Internet
Less customer loyalty
Source : PwC Global 100 Software Leaders May 2013
Local data centers will provide cloud services
IaaS is not just a normal hosting; it requires large
investment on a data center.
Different architecture and business model.
Fewer large cloud data center in ASEAN will
Need to compete with big giants; Amazon,
Google, Oracle, etc.
Software development will shift toward the cloud.
Software company may develop their applications
on public IaaS/Paas; Microsoft Azure, Google App
Engines, Heroku, Amzaon S3
Require new skills
Opportunity to sell aboard.
What is Big Data?
Big data is data that exceeds the processing capacity of
conventional database systems.
The data is too big, moves too fast,
or doesn’t fit the structures of your database architectures.
To gain value from this data,
you must choose an alternative way to process it.
Big Data Now: O'Reilly Media
Three Characteristics of Big Data
Source Introduction to Big Data: Dr. Putchong Uthayopas
Source Big Data Analytics with Hadoop: Phillippe Julio
Big Data EcoSystem
Source: Big Data and BI Best Practices: YellowFin